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Work Background
BoldifySenior Marketing Analyst | Amazon
Jul. 2020Florianópolis, Santa Catarina, BrasilAs a Senior Financial Analyst at Boldify, I create data-driven reports and analyses to support company decisions. Leveraging my expertise in Amazon Seller Central and tools like Helium10, Zonguru, Vendo, and Quartile, I deliver precise diagnostics and insights to optimize pricing, PPC campaigns, and listings, improving ROI and driving market share growth. Key Achievements: ● Amazon Advertising Management: Managed PPC campaigns (Sponsored Products, Brands, Display Ads), optimizing KPIs like ACOS, ROAS, and TACOS to maximize profitability. ● SEO & PDP Optimization: Enhanced product detail pages, titles, and descriptions, aligning with SEO best practices and conducting A/B tests to boost conversions. ● Data-Driven Decision Making: Analyzed performance metrics using Seller Central and third-party tools to refine strategies and align budgets with revenue goals. ● Collaboration & Leadership: Worked with creative and product teams to align marketing strategies and seasonal campaigns, ensuring assets reflect brand ethos. ● Market Analysis & Product Development: Delivered insights on competitor and market trends to inform product development and launch strategies. ● Secondary Platform Expertise: Experience with Shopify, TikTok, and Facebook, aligning efforts across e-commerce and marketing channels. With a strong sense of ownership and holistic understanding of the business, I support senior leadership with strategic insights and actionable recommendations. Passionate about Boldify’s growth, I focus on delivering results that align with both immediate goals and the company’s long-term vision.
Dia EstudioMinority shareholder
Apr. 2020Dia Estúdio is a creative content network certified by Google to manage a group of YouTube channels. It started as a startup in 2015/2016 and now manages over 40 channels and 50 digital influencers, generating 150 million views per month. The company has grown and is now one of the first 24/7 internet-born TV networks.
Dia EstudioChief Financial Officer (CFO)
Jul. 2016 - Jan. 2024São PauloAs Chief Financial Officer (CFO), I was responsible for managing the entire financial structure, actively contributing to the organizational and financial structuring of the company. ● Oversaw all financial aspects of the company. ● Provided financial, commercial, and strategic support to the CEO and company partner. ● Delivered periodic reporting on results, budget, and analytical KPIs. ● Conducted reforecasting processes. ● Managed human resources, including performance indicators and organizational climate. ● Conceived and led programs such as Profit Sharing (Dia Compartilha), Leadership Development (Baile dos Líderes), and Internal Training and Development (Dia Edu).
Grupo ABC de ComunicaçãoManagement and HR Coordinator
Jan. 2014 - May. 2016Joinville, Brasil
Grupo RBSMarketing Coordinator and Video Producer at RBS TV and TVCOM
May. 2013 - Dec. 2013Florianopolis, Brasil
Grupo RBSAdministrative Coordinator
Feb. 2012 - May. 2013
Grupo RBSFinancial Planning Coordinator
Jul. 2011 - Feb. 2012
Grupo RBSAdministrative Supervisor
Aug. 2010 - Jul. 2011
Grupo RBSFinancial Planning Analyst
Apr. 2009 - Aug. 2010
Grupo RBSLogistics Cost Analyst
Dec. 2007 - Apr. 2009Florianópolis e Região, Brasil
FIESCIntern
Feb. 2007 - Dec. 2007Florianópolis e Região, Brasil
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