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Work Background
TGP, Federated Co-operatives LimitedBrand and Communications Supervisor
Aug. 2019 - Jan. 2024Lead strategic development of all forms of brand and communication to meet the unique needs of TGP independent retail, corporate operations, foodservice operations, and TGP consumers. Directs a team of 3 to implement and executive communication strategies. Directs the development of TGP's brand presence in varied markets through interdependent campaigns (print, web, digital) events, corporate responsibility, and sponsorship.
University of TorontoMarketing & Communications Supervisor
Sep. 2014 - Aug. 2019Toronto, Canada AreaDriven by a thorough understanding of communications and marketing, and with extensive skills in design I was responsible for overseeing and producing Food Service marketing and branding initiatives for 30+ retail food locations and Dining Halls on the University of Toronto St. George campus and the University's internal catering service. Utilizing my experience in design, communications and marketing, I worked closely in collaboration with the Director of Culinary Operations and the Director of Retail Operations to establish best practices, KPI’s, short and long term marketing strategies and ensuring a consistently high quality of work for retail food operations. I have a complete understanding of the university environment and how to work within the higher education sector. Responsibilities included the design and execution of brands, digital and print collateral, social media campaigns, illustration, photography, location signage, digital and printed and digital menu design, website design and development, pre-press production, uniform design, strategic marketing campaigns, statistical analysis of trends in marketing, building and fostering internal and external UofT media and vendor relationships including printers, photographers, videographers. Supervised and mentored students and supervised 2 full time staff.
University of TasmaniaMarketing and Communications Officer
Jan. 2009 - Jan. 2010Tasmania, AustraliaDesigned and created print collateral's for all faculties and departments at the University. Confidently and successfully managed print room production, schedule, equipment maintenance, staff. Designed and implemented marketing programs to further the UniPrint brand on campus. Worked with the Director to developed strategic plans for the services and implementation of new print location at secondary campus. Responsible for set-up and running of this new service. Included marketing promotions, site design, location layout and physical space management, human resources and budgeting, supervision and production schedule development and implementation.
Australian Maritime CollegeMarketing and Communications Officer
Dec. 2006 - Nov. 2009Launceston, Tasmania, AustraliaDesigned and created all communication tools for all faculties and departments such as brochures, annual reports, educational CDs and DVDs, training tools. Designed and built WordPress websites. Managed and administered the sites. Updated and planned social media campaigns. Event management including planning and promotion to recruit international and national prospective students. Played a pivotal role in the development and redesign of the new college website. Successfully designed and created a winning $2M annual grant proposal for College to provide training programs to the Australian Federal Police Marine Unit.
Wrote, developed and directed the implementation of visual standards guides college-wide.
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