acac Fitness & Wellness CenterMarketing Coordinator
Sep. 2017 - Apr. 2019Charlottesville, Virginia Area- Spearheaded social media content creation and email marketing for three of the five acac locations in Charlottesville for 14 departments
- Collaborated with other stakeholders to serve as a media contact for the brand
- Wrote and edited scripts/talking points for print, digital, radio, and TV advertisements, interviews, and on-air spots.
- Strategized with Membership to meet or exceed set APM goals
- Co-managed $500,000 marketing department budget
- Met with advertisers to discuss products, goals, budget, and maintained contact with current reps to discuss ads/marketing plans
- Created and/or updated a full range of HR documents (benefits, onboarding, discipline etc.)
- Managed, ordered, and re-ordered acacβs lineup of promotional products - Bid promotional and print jobs to an array of companies across Virginia while maintaining strict quality and budget protocols.
- Designed and produced marketing materials for departments and events (blogs, flyers, large format, social media posts, photos, emails etc.) and ensured they were up-to-date
- Planned external and internal events to drive & sustain membership: 1) Member Magic, 2) Hosting off-site events in collaboration with other businesses, 3) Hosting fitness series open to the community, and 4) Hosting community events, like Health Fairs
- Point person for internal team events to celebrate holidays & other occasions