Darío Franchi

Digital Marketing Director @Cámara\TBWA

💼 C-level Executive🧑‍💼 C-level Executive💸 Marketing📝 Influencer or Blogger🐦 Design🧨 ConsultingBrand Marketing ManagerCommunications ManagerContent ManagerEmail Marketing ManagerGrowth HackerCreative ProducerCopywriterMarketing Analytics ManagerGraphic DesignerMotion DesignerBloggerMarketing DirectorCRM managerCMO

As the Digital Marketing Director at Cámara\TBWA, I have led significant growth in our digital marketing strategies. This includes expanding and managing our team, successfully implementing innovative campaigns, enhancing our online presence, and improving customer engagement. By focusing on data-driven decisions and utilizing advanced marketing tools, we have achieved enhanced performance metrics across all digital platforms. Consequently, Cámara\TBWA’s clients have enjoyed increased market visibility, enhanced brand awareness, and higher sales conversions. Moving forward, our goal is to further leverage emerging technologies and trends to stay ahead in the competitive digital marketing landscape.

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Network Power<100 people

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Investor & VC

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Startup Founder

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Marketing

Geos

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Japan

Work Background

Cámara\TBWAHead of Digital Department

Feb. 2021Uruguay · On-siteResponsible for leading and overseeing the agency's digital strategy, including project management, team development, and coordination with other departments to ensure efficiency and effectiveness in delivering digital solutions.

Cámara\TBWASocial Media Manager

Nov. 2018 - Feb. 2021Montevideo, UruguayIn charge of digital strategy for McDonald's, with a focus on implementing work methodologies, developing campaigns, and optimizing the digital ecosystem to enhance customer experience and brand effectiveness.

Cámara\TBWARedactor Creativo

Feb. 2010 - Jul. 2011Montevideo, UruguayTrabajé como Redactor Creativo y generador de contenidos para la primer campaña digital de la agencia. Los clientes con los que trabajé fueron Carrau, Gregson´s, Portones Shopping, BHU, Pagnifique, Fripur, Visa, Castrol, Cementos Artigas, ERC, Rusconi, Agendas ABZ, Sancor Seguros, Cooperativa ACAC, Avanti, Azucarlito, BIC, Bouza, INAVI, CABAL, Deceleste, Farmashop, Olman Palumbo ópticos, Macro Mercado, Nissan, Olimpíadas Especiales

PIMOD.Social Media

Sep. 2015 - Nov. 2018Montevideo, Uruguay · On-siteLed the social media strategy for multiple clients, focusing my efforts on content creation, online reputation management, and data analysis to inform strategic decisions and improve brand performance.

dario franchiFreelance

Oct. 2008 - Feb. 2016Redactor Creativo, Community Manager o Diseñador. Abrí mi propia empresa para trabajar con un "cliente" y a partir de ahí mi búsqueda fue la de emprender. Fueron varios proyectos, algunos que funcionaron bien, otros que no llegaron a ver la luz pero aportaron mucho en el proceso.

Career BreakHealth and well-being

Jun. 2014 - Jun. 2015Montevideo, Montevideo

Career BreakFull-time parenting

Jan. 2012 - Mar. 2014Salto, Salto