MorrisonsSenior Digital Product Manager
Mar. 2016 - Sep. 2016Bradford, West Yorkshire, United KingdomAs Senior Digital Product Manager at Morrisons, I spearheaded the digital production team, driving innovative strategies to enhance customer engagement and satisfaction. Collaborating across departments, I ensured seamless delivery of digital content while aligning with business objectives. My role encompassed leadership, content management, and advocacy for digital transformation. ♦Developed and managed a high-performing digital production team.
♦Oversaw content creation across web, email, social, display, mobile, and affiliate platforms.
♦Collaborated with marketing and trading leads to meet customer and business goals.
♦Enhanced customer engagement and satisfaction through strategic initiatives.
♦Championed the customer perspective in digital projects.
♦Streamlined content publishing processes for efficiency and consistency.
♦Advocated for digital innovation within the organization.
♦Aligned digital strategies with defined customer and business objectives.