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Work Background
AstraZenecaConsultant – Senior Product Lead
Dec. 2023As a Digital Product Lead at AstraZeneca, I have been instrumental in transforming customer experiences and driving digital excellence. My focus on analytics, web development, and platform optimization has enhanced engagement and streamlined user journeys across multiple markets. ♦ Launched a web platform using Adobe Experience Manager with multichannel portals for healthcare professionals.
♦ Developed a comprehensive vision, roadmap, and strategic measurement framework with an interactive dashboard.
♦ Optimized customer engagement through web restructuring across key markets, delivering a unified platform.
♦ Enhanced user experience by aligning platform design with advanced customer insights and analytics.
♦ Created and prioritized a backlog of features to drive platform innovation and scalability.
♦ Streamlined portal functionalities to support seamless navigation and multichannel accessibility.
♦ Led cross-functional teams to deliver strategic digital solutions aligned with business goals.
♦ Improved operational efficiency by implementing data-driven strategies and tracking performance metrics.
Sky Media UKConsultant – Product Management
Jan. 2023 - Dec. 2023As a Senior Product Manager at Sky Media UK, I contributed to the development of a cutting-edge Digital Identity and Access Management Platform. My role focused on strategic direction, prioritization, and delivering impactful solutions to enhance user experiences and operational efficiency. ♦Designed and implemented a scalable Digital Identity and Access Management Platform for Sky.
♦Influenced strategic decisions by providing insights into platform capabilities and future enhancements.
♦Collaborated with cross-functional teams to prioritize features aligned with business objectives.
♦Streamlined user authentication processes to improve security and enhance the customer journey.
♦Developed a robust roadmap to guide platform development and address evolving user needs.
♦Utilized analytics to monitor platform performance and inform data-driven decision-making.
♦Engaged stakeholders across the organization to align priorities and foster collaboration.
♦Delivered a platform architecture supporting seamless integration with Sky’s diverse digital ecosystem.
UK Health Security AgencySenior Product Manager
Jul. 2022 - Dec. 2022As a Senior Product Manager and Delivery Lead at UKHSA, I played a key role in the UK Government’s post-pandemic response by delivering a critical supply chain planning solution. My work supported national security and strengthened the country’s ability to combat infectious diseases and health threats. ♦Led the development of a supply chain planning solution using Salesforce and Oracle SaaS ERP.
♦Ensured alignment with national security objectives to enhance resilience against health threats.
♦Directed cross-functional product-focused teams in delivering impactful solutions on tight deadlines.
♦Streamlined supply chain operations to optimize resource allocation and improve efficiency.
♦Collaborated with stakeholders to prioritize features and align solutions with strategic goals.
♦Integrated advanced analytics to provide actionable insights and drive data-informed decisions.
♦Developed a roadmap to guide long-term enhancements for the supply chain solution.
♦Delivered a solution pivotal to the UK’s health security architecture, ensuring operational readiness.
NHS DigitalConsultant – Product Delivery Lead
Jun. 2021 - Dec. 2022As a Product Lead at NHS Digital, I spearheaded the development of a UK-wide platform to revolutionize the monitoring and tracking of implantable medical devices and medicines. My role encompassed strategic leadership, multidisciplinary team coordination, and ensuring compliance with GDS design standards. ♦Led product discovery through to Beta launch for a groundbreaking NHS tracking platform.
♦Provided strategic direction for Product Managers and delivery teams, overseeing 100+ professionals.
♦Ensured digital products met GDS design standards for seamless service design and usability.
♦Developed solutions addressing real problems faced by patients and clinicians in healthcare delivery.
♦Drove cross-functional collaboration to deliver an innovative and patient-centered platform.
♦Streamlined the Alpha-to-Beta transition, maintaining quality and adherence to project timelines.
♦Integrated advanced monitoring capabilities for enhanced tracking of medical devices and medicines.
♦Delivered a transformative platform aligned with NHS goals to improve patient outcomes.
Lloyds BankConsultant – Product Lead
Oct. 2020 - Jun. 2021As a Product Lead at Lloyds Banking Group, I drove the transformation of a major pensions and investment product for Scottish Widows, modernizing its architecture to deliver enhanced efficiency and scalability. My role focused on delivery, risk management, and stakeholder alignment. ♦Led the transformation of a £100M asset management product to a modern, cloud-based architecture.
♦Defined and delivered epics, user stories, and acceptance criteria ensuring high-quality outcomes.
♦Conducted risk and gap analyses to proactively address project challenges and mitigate issues.
♦Collaborated with cross-functional teams to align product activities with customer needs and priorities.
♦Facilitated timely delivery by effectively managing team workflows and resources.
♦Represented customer requirements to ensure the product met business and user expectations.
♦Engaged with key stakeholders to align project goals and manage business expectations.
♦Delivered a scalable, microservices-based solution enhancing operational performance and user experience.
Department for Work and Pensions (DWP)Digital Product Lead
May. 2020 - Oct. 2020As a Digital Product Lead at the Department for Work & Pensions (DWP), I guided a strategic shift to a hybrid ‘Cloud Connectivity’ solution, enhancing self-service and automation across internal and citizen-facing services. My contributions improved efficiency and service accessibility. ♦Led the development of a hybrid cloud solution integrating AWS, Azure, and on-premises systems.
♦Enhanced self-service capabilities for internal departments and external stakeholders.
♦Streamlined citizen-facing services like ‘Apply for a NINO’ and ‘Tell Us Once’ through automation.
♦Collaborated with multidisciplinary teams to deliver scalable and secure cloud infrastructure.
♦Facilitated strategic alignment between technical solutions and organizational objectives.
♦Introduced automation workflows to improve service efficiency and reduce manual interventions.
♦Conducted risk assessments to ensure smooth migration and operational stability.
♦Delivered a transformative cloud solution, supporting DWP’s modernization and digital goals.
Department for EducationDigital Product Lead
Jan. 2020 - Apr. 2020As a Product Lead at the Department for Education, I successfully delivered an 8-week data discovery initiative into the Alpha phase, achieving approval from the GDS Assessment panel. My role centered on strategic planning, user-centric design, and Agile team leadership. ♦Defined a clear vision for the service, aligning with user needs and organizational goals.
♦Developed a comprehensive product strategy, including a roadmap and prioritized backlog.
♦Led the initiative through a successful GDS Assessment panel, ensuring compliance with standards.
♦Transitioned the project seamlessly from discovery to Alpha phase within tight timelines.
♦Mentored a junior Product Owner, fostering skill development and Agile best practices.
♦Collaborated with cross-functional teams to deliver user-focused outcomes.
♦Implemented Agile delivery frameworks to enhance team efficiency and responsiveness.
♦Ensured user needs were central to product development, driving impactful and relevant solutions.
IntechnicaProduct Lead
Nov. 2018 - Sep. 2019As a Product Lead at Intechnica Consultants, I spearheaded a strategic discovery project for a global logistics organization, aligning cross-functional teams and senior leadership on a clear digital strategy. My work focused on defining vision, roadmaps, and long-term priorities. ♦Collaborated with senior executives to shape the organization’s long-term digital strategy.
♦Developed a clear product vision and actionable roadmap to guide future initiatives.
♦Facilitated workshops with leadership to define strategic direction and priorities.
♦Managed collaboration across cross-functional teams to ensure alignment and cohesion.
♦Defined and prioritized features and backlogs, balancing user needs and business goals.
♦Implemented structured frameworks for strategic discovery and decision-making processes.
♦Delivered actionable insights to inform the company’s digital transformation efforts.
♦Enabled alignment between operational capabilities and strategic digital ambitions.
Department for Work and Pensions (DWP)Product Lead
Nov. 2018 - Sep. 2019As a Product Lead at the Department for Work & Pensions, I spearheaded the development of a UK-wide identity verification service through discovery, alpha, and private beta phases. My role emphasized cross-departmental collaboration, user-focused design, and strategic delivery. ♦Led discovery, alpha, and private beta phases for a UK-wide identity verification service.
♦Facilitated user research and service design workshops across multiple government departments.
♦Collaborated with DWP, HMRC, and internal units like Identity and Trust and Universal Credit.
♦Developed a user-centered product vision ensuring alignment with governmental objectives.
♦Streamlined cross-departmental efforts to deliver cohesive and scalable solutions.
♦Prioritized features and backlogs based on extensive user research and service needs.
♦Implemented best practices in service design to address real user challenges effectively.
♦Delivered a robust verification service advancing the UK’s digital identity capabilities.
HM Revenue & CustomsProduct Lead
May. 2018 - Nov. 2018As a Product Lead at HM Revenue & Customs, I drove the transformation and migration of HMRC’s Government Gateway Tax Service, ensuring clarity and alignment across multidisciplinary Agile teams. My contributions focused on backlog refinement, roadmap clarity, and effective team collaboration. ♦Led the transformation of a critical government digital service, enhancing user accessibility.
♦Oversaw four multidisciplinary Agile scrum teams to deliver streamlined outcomes.
♦Redesigned a poorly structured backlog, aligning it with user and business priorities.
♦Developed a clear roadmap to address cross-cutting dependencies and team alignment.
♦Facilitated seamless migration of the Government Gateway Tax Service to an upgraded platform.
♦Collaborated with stakeholders to ensure delivery met user-centric and strategic goals.
♦Implemented Agile best practices, boosting team productivity and iterative delivery.
♦Enhanced service scalability and functionality, supporting millions of UK taxpayers.
The Scottish GovernmentProduct Delivery Consultant
Oct. 2017 - May. 2018At The Scottish Government, I contributed to the digital transformation of the Low Income Benefits Service, guiding it through the GDS Assessment to Beta stage. My focus was on Agile delivery, stakeholder collaboration, and user-centered design. ♦Delivered a large-scale digital transformation using KANBAN and SCRUM methodologies.
♦Collaborated with senior stakeholders to align objectives and manage expectations effectively.
♦Defined and maintained product roadmaps, ensuring clarity of goals and priorities.
♦Developed and prioritized backlogs based on user stories and elicited requirements.
♦Facilitated seamless progression through GDS Assessment to Beta stage.
♦Worked closely with multidisciplinary Agile teams to deliver user-focused solutions.
♦Enhanced service design by addressing key user needs and challenges systematically.
♦Supported digital inclusion by transforming a vital service for low-income households.
PZ CussonsDigital Product Lead
Mar. 2017 - Sep. 2017At PZ Cussons PLC, I played a pivotal role in delivering innovative consumer products, contributing to the success of internationally recognized brands. My efforts were acknowledged by leadership for driving impactful product launches and strategic initiatives. ♦Developed and launched innovative consumer products across multiple international markets.
♦Collaborated with cross-functional teams to align product development with market needs.
♦Conducted market analysis to identify trends and opportunities for product innovation.
♦Managed product lifecycle from ideation to successful international market entry.
♦Streamlined processes to enhance efficiency in product development and delivery.
♦Ensured alignment of product strategies with overarching brand objectives.
♦Facilitated stakeholder engagement to drive consensus and maintain momentum.
♦Recognized by leadership for exceptional contribution to product innovation and brand growth.
MorrisonsSenior Digital Product Manager
Mar. 2016 - Sep. 2016Bradford, West Yorkshire, United KingdomAs Senior Digital Product Manager at Morrisons, I spearheaded the digital production team, driving innovative strategies to enhance customer engagement and satisfaction. Collaborating across departments, I ensured seamless delivery of digital content while aligning with business objectives. My role encompassed leadership, content management, and advocacy for digital transformation. ♦Developed and managed a high-performing digital production team.
♦Oversaw content creation across web, email, social, display, mobile, and affiliate platforms.
♦Collaborated with marketing and trading leads to meet customer and business goals.
♦Enhanced customer engagement and satisfaction through strategic initiatives.
♦Championed the customer perspective in digital projects.
♦Streamlined content publishing processes for efficiency and consistency.
♦Advocated for digital innovation within the organization.
♦Aligned digital strategies with defined customer and business objectives.
Sheffield Hallam UniversityHead of Digital
Mar. 2014 - Mar. 2016Sheffield, United KingdomAs Head of Digital at Sheffield Hallam University, I led a transformative digital strategy, managing a large creative team to deliver a new corporate website and enterprise CMS. This pivotal project elevated the University’s profile, boosted student engagement, and supported strategic goals for acquisition, retention, and long-term growth. ♦Directed a team of 30+ in the Creative Services Department.
♦Delivered a new corporate website and enterprise CMS using Sitecore.
♦Implemented a comprehensive digital transformation strategy.
♦Enhanced the University’s digital presence to support acquisition and retention goals.
♦Improved customer experience through service design and user experience optimization.
♦Mapped and optimized customer journeys for a seamless omni-channel experience.
♦Aligned digital initiatives with the University’s ambitious five-year strategic plan.
♦Elevated brand visibility, driving increased engagement and awareness.
Emerald Group PublishingHead of Digital
Aug. 2010 - Jan. 2014West YorkshireAs Head of Digital at Emerald Group Publishing, I drove the digital strategy to enhance online discoverability of academic products and corporate content. Through collaboration with cross-functional teams and external partners, I ensured impactful digital presence and optimized content performance, supporting Emerald’s mission in global academic publishing. ♦Led the Digital department in developing and executing digital strategies, including SEO, social, and content marketing.
♦Collaborated with senior stakeholders to optimize promotional websites, products, and services.
♦Increased product usage through a robust content discoverability strategy.
♦Managed global SEO agencies and internal IT and Publishing teams to ensure content optimization.
♦Built strategic relationships with search engines like Google and Bing, as well as industry-specific discovery services.
♦Identified and leveraged emerging technologies to enhance product discoverability.
♦Streamlined digital marketing efforts for improved engagement and user experience.
♦Aligned digital initiatives with business objectives to elevate brand visibility and usage.
Welcome to YorkshireE-business Manager
Sep. 2007 - Aug. 2010As E-Business Manager at Welcome to Yorkshire, I led a transformative project to implement a Destination Management System across the Yorkshire tourism industry. This initiative streamlined operations, fostered innovation, and enhanced the region's digital presence, driving increased visitor engagement and economic growth. ♦Led the implementation of a region-wide Destination Management System to optimize customer experience.
♦Reduced resource duplication and enhanced organizational synergies across the tourism sector.
♦Managed digital projects, including eCRM, mobile technologies, and online marketing initiatives.
♦Developed strategies to increase online bookings, affiliate channels, and data distribution.
♦Enhanced eMarketing opportunities through CRM and targeted customer engagement.
♦Built and maintained strong relationships with stakeholders and technical delivery partners.
♦Chaired working groups and steered technical delivery with cross-functional teams.
♦Reported and presented insights at Board level to shape the future E-Business strategy.
Farnell element14ePublishing Specialist
Dec. 2005 - Sep. 2007As an ePublishing Specialist at Farnell element14, I played a pivotal role in shaping B2B online advertising communications. My work aligned with the global eCommerce strategy, driving impactful campaigns through innovative digital channels to enhance brand visibility and engagement. ♦Designed and executed B2B online advertising strategies, including microsites and promotional branding pages.
♦Developed engaging eNewsletters to drive customer retention and interaction.
♦Created dynamic banner advertisements to boost product visibility and awareness.
♦Collaborated with global teams to ensure alignment with the overarching eCommerce strategy.
♦Optimized digital campaigns to achieve key performance indicators and business goals.
♦Ensured brand consistency across all digital advertising touchpoints.
♦Implemented creative solutions to enhance online customer engagement and experience.
♦Monitored and analyzed campaign performance to inform future advertising strategies.
RedcatsWeb/Multimedia Designer
Jan. 2004 - Mar. 2006As a Web/Multimedia Designer at Redcats, I contributed to digital marketing success by creating innovative designs across multiple internal brands. I delivered multi-channel campaigns and enhanced the online presence of brands like La Redoute UK, Daxon, and Vertbaudet, ensuring engaging customer experiences. ♦Designed and executed multi-channel eMarketing campaigns to drive engagement.
♦Created concepts for impactful online marketing initiatives.
♦Updated and enhanced website designs using tools like Photoshop, Illustrator, and Flash.
♦Designed and built responsive HTML emails for targeted marketing campaigns.
♦Collaborated with teams to align designs with e-commerce strategies.
♦Developed insights into online campaign strategy and customer development.
♦Optimized online merchandising to improve user experience and sales.
♦Delivered visually compelling designs that supported brand identity and growth.
JDA Direct Response AgencyFreelance Web/Multimedia Designer
Jun. 2003 - Dec. 2003As a Freelance Web/Multimedia Designer at JDA Direct Response Agency, I collaborated with a creative team to deliver impactful digital solutions for blue-chip organizations. My work encompassed a variety of mediums, contributing to successful marketing campaigns and enhancing client engagement. ♦Conceptualized and developed engaging websites for diverse clients.
♦Designed marketing emails to support targeted campaigns.
♦Created visually appealing banner ad campaigns to boost brand visibility.
♦Developed promotional CD-ROMs for interactive marketing initiatives.
♦Delivered projects individually and collaboratively as part of a larger creative team.
♦Worked on campaigns for several blue-chip organizations, ensuring high-quality results.
♦Balanced creativity with functionality to meet client objectives effectively.
♦Enhanced client satisfaction by delivering innovative, results-driven digital solutions.
JDA Direct Response AgencyFreelance Web/Multimedia Designer
Jan. 2001 - Dec. 2002As a Freelance Web/Multimedia Designer at JDA Direct Response Agency, I specialized in creating visually compelling and interactive digital assets for high-profile clients. My role focused on delivering effective campaigns, microsites, and email designs to drive engagement and meet client objectives. ♦Designed eye-catching banner ads and site elements to influence user behavior.
♦Created and coded HTML/CSS-based layouts for promotional and weekly emails.
♦Tracked and analyzed email campaigns, monitoring KPIs like open and click-through rates.
♦Uploaded and scheduled artwork in content management systems for campaigns.
♦Developed visual assets and interactive elements for engaging user interfaces.
♦Adapted Studio-delivered artwork into targeted digital designs and promotions.
♦Collaborated with offline designers to ensure consistency across online and offline templates.
♦Designed campaign microsites and landing pages for clients such as ASDA, Yorkshire Bank, HBOS, and British Energy.
FLG21Work Placement - Web Design
Jan. 1999 - Dec. 2000During my work placement at FLG21, I honed my skills in web design and digital marketing by contributing to creative projects and strategic initiatives. My role involved designing websites, developing campaigns, and supporting digital strategies to drive engagement and deliver impactful results. ♦Developed creative concepts for innovative digital projects and campaigns.
♦Designed user-friendly websites that aligned with client objectives.
♦Supported the planning and execution of digital marketing campaigns.
♦Contributed to the development of effective digital strategies.
♦Enhanced brand visibility through visually engaging web designs.
♦Collaborated with teams to ensure cohesive and impactful project delivery.
♦Improved user experiences by integrating functionality with design.
♦Gained hands-on experience in the evolving digital landscape.
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