Brian Galloway

Chief Marketing Officer @American Meadows

Email Marketing ManagerGrowth HackerDigital Ads Manager💸 Marketing✔️ ITBusiness OwnerMarketing Director💼 C-level ExecutiveCRM managerMarketing Analytics Manager🐦 DesignCMO🏦 Finance🏐 SportsBrand Marketing ManagerCoachContent ManagerSEO Manager

Purpose-driven marketing leader with proven success in developing and executing word-class, breakthrough marketing, ecommerce and brand strategies that launch, grow and strengthen businesses. Over 20 years of experience in Retail, eCommerce and Advertising industries. Expertise in business leadership and brand management that drives revenue and earnings growth, customer acquisition, engagement and retention. Have helped take companies to the next level in sales, and the next level in eCommerce experience. Known as an energetic, innovative, collaborative leader driven by consumer insights and results who thrives in a fast-paced and team-centric environment. Experienced in successful management of agency, client, cross-functional and executive relationships. Possesses the natural ability to engage, inspire, and create culture that leads teams to do their best work. Consistently recognized as an outstanding leader and team member.

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Work Background

American Meadows, IncChief Revenue Officer (CRO)

May. 2022Shelburne, Vermont, United States

OrvisVice President, Marketing and eCommerce

Mar. 2021 - May. 2022Sunderland, VT

OrvisSr. Director, Omni-Channel Marketing

Jul. 2018 - Mar. 2021Sunderland, VT

OrvisDirector of Omni-Channel Marketing

Aug. 2016 - Jul. 2018Sunderland, VTLed Omni-Channel Marketing planning and strategy execution. In addition, led all Digital Marketing, led Marketing Creative and Media Buying agency relationships, led PR/Social.

OrvisDirector of Digital Marketing

Sep. 2015 - Jul. 2016Manchester, VT

Keurig Green Mountain, Inc.Director, Digital Experience

Aug. 2015 - Sep. 2015Waterbury

Keurig Green Mountain, Inc.Sr. Digital & eCommerce Manager,

Sep. 2011 - Jul. 2015Waterbury, VTBusiness Growth: P&L management, business development planning and acquisition and engagement team, for Keurig Green Mountain’s eCommerce $480M enterprise, www.Keurig.com. Leadership: Led a team of 13 ecommerce professionals, including 4 managers as well as 6 ecommerce eCommerce vendors. Enabled the team with clear goals, resources, coaching and development. Developed and launched processes designed to bring good ideas to life, including an enterprise-wide planning process and an executional excellence process. eCommerce: Team scope included merchandising, content strategy, user experience development, loyalty/crm, direct mail, email, paid search, web advertising, affiliate partnerships and digital analytics. Campaign Strategy: Developed end to end campaign and content strategy, including strategy briefs, customer journey maps, and creative briefs. Analysis: Planned financial and inventory forecasts, managed annual budget and resource expenditures. Led collaboration across functional teams with monthly IT reviews, business/finance reviews, supply chain reviews, campaign planning sessions, and customer care sessions. Marketing: Led mobile strategy development across digital, retail and marketing teams. Launched a series of new programs in collaboration with IT, finance, customer care and supply chain teams including remarketing, refer-a-friend, gift card and affiliate programs. Tech: Managed a site platform and database change and complete website redesign. Led relationship with consumer marketing database vendor, email service provider, affiliate and search partners and content partners.