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Work Background
Red LobsterSenior Manager, CRM Marketing Strategy & Content
Oct. 2021 - Oct. 2024Orlando, Florida, United States• Spearheading the CRM growth strategy and taking the lead on implementing high-impact initiatives across the customer lifecycle that accelerates active member growth and revenue generation.
• Optimizing all organic touchpoints, in addition to utilizing additional approaches, such as partnerships to enable both strategic and tactical member conversion to grow the database.
• Leveraging knowledge and experience in understanding the customer mindset and how the member uses 1:1 Marketing digital channels (email, app, push, and SMS) to make their decisions.
• Partnering with the brand's internal Data Strategy and Consumer Insights team to optimize our CRM initiatives and ensure they drive high-impact conversion, retention, and revenue generation.
• Collaborating with analytics partners, to utilize insights rooted in data, plan for both short-term and long-term programs, construct and test detailed plans, develop a cadence for communications, define specific executions, and optimize strategies post initiative.
• Constantly optimize the collective customer journey touchpoints, while evolving and improving the 1:1 marketing lifecycle in our communication with guests and members, including engaging promotional campaigns designed to drive higher response rates.
• Partnering closely with planning and enablement teams, both internal and external, to brief and prioritize campaigns.
• Additionally, managing creative agency relationships and ensuring compelling content and creative are being created for Email, and App channels.
SeaWorld Parks & EntertainmentCorporate Manager, CRM
Jan. 2021 - Sep. 2021Orlando, Florida, United StatesReporting directly to the SVP Marketing of SeaWorld Parks & Entertainment. Leading CRM automated campaign strategy and creative execution for all 11 SeaWorld Parks & Entertainment theme parks. Playing a vital role in building a true CRM for the business to understand the guests in a holistic way and on an individual level, in order to serve more personalized and targeted campaigns. Driving the data enhancement and CRM migration process and training in SFMC, to build a more integrated marketing experience and customer journeys.
SeaWorld Parks & EntertainmentCorporate Associate Manager, CRM & Email
Nov. 2020 - Jan. 2021Orlando, Florida, United StatesResponsible for implementing the company’s digital marketing strategy for SeaWorld Parks & Entertainment. Also, accountable for positioning inbound & outbound consumer-facing digital communications to increase loyalty and drive revenue for the parks. • Coordinate and develop email programs on behalf of the SeaWorld Parks & Entertainment brands to qualified audiences to influence loyalty and visitation. Coordinate with park marketing teams, SEA email developers, and ESP partners to create individual-park or company-wide lifecycle campaigns. • Develop and implement annual email marketing communication plans including campaign development and execution. Focuses include customer loyalty, customer journey, and CRM. • Create customer journey maps for customer groups across all parks and maintain triggered touchpoints to ensure accuracy and effectiveness.
• Maintain email creative/code standards and best practices. Partner with park marketing teams and email marketing colleagues to create consistency in the consumer journey in email channels including approach, tone, and content strategy.
• Provide support to the SVP Marketing on a variety of projects including reporting and trending reports.
SubwayInternational Campaign Planning Manager, CRM
Jan. 2019 - Jun. 2020World Headquarters, Milford, CTAs the International Campaign Planning Manager for Subway North America, I lead the Canada CRM communications across channels to drive loyalty and customer engagement for Subway’s current loyalty and non-loyalty “known” customers in the Canadian market. Develop plans to drive ongoing engagement with Subway through the adoption of Subway Digital products and using personalized experiences. Also, champion communications to ensure that each customer receives a highly personalized and engaging journey through every interaction in North America. • Collaborate cross-functionally to develop CRM campaign strategies, tactics, and track analytics, cascading into plans that align to Subway’s top goals and business objectives
• Partner with other teams such as Digital Data & Analytics and Campaign Execution to develop targeted campaigns for Subway customers
• Lead strategic planning and manage agency relationships and provide overall copywriting and creative direction
• Create customer-focused, concise creative briefs driving personalization of communications via digital marketing channels such as Email, App and Web
• Develop integrated marketing calendar and customer journeys
• Develop testing strategies, leverage consumer insights, and marketing KPIs to provide actionable input for optimization
• Manage marketing activities, in strong partnership with in-house PR, media, digital and creative teams, to achieve seamless execution of marketing communication plans
• Ensures execution of the integrated marketing plan while also driving the quantitative and qualitative understanding of the known customers for Subway
• Develop business requirements and use cases for digital channels (social, website, mobile app push notifications, SMS, etc.).
Save the Children USManager, Email Marketing
Jan. 2017 - Jan. 2019Headquarters, Fairfield, CTAs Manager of Email Marketing, I have extensive knowledge of digital marketing, the ability to work within content management tools and a good design sense, and project management skills. My responsibilities include providing strategic guidance and managing the production and execution of email campaign strategies to generate revenue, grow customer acquisition and enhance the overall donor experience and journey. Create personalization and real-time content via the Cheetah Digital ESP and Movable Ink tool. These include fundraising appeals, emergency response emails, stewardship emails, retention, prospecting, and informational emails. I introduced new design strategies and managed campaigns that raised a recording-breaking overall agency revenue of $1.74m in 2017 (160% increase from 2015) and $1.9m in 2018. Also led the project for Cart Abandonment for prospect donors, that were previously not being marketed to. This will generate additional revenue of an estimated $50,000 annually. I manage internal clients to reach email campaign goals and objectives and liaison between design and agency teams to develop strategies. Oversee execution, set up emails within a content management tool, testing elements and quality assurance. Additionally, I have basic HTML knowledge and Photoshop skills to edit design files and HTML code. Reporting directly to the Director of Integrated Marketing. Developed and manage a marketing campaign calendar to ensure effective management and execution of campaigns. I also leverage creative project management skills to ensure that multiple priorities, tight deadlines, goals, and projections are met. This includes testing, monitoring, reporting, and managing analytics via Adobe Analytics of all email campaigns.
Educational PlaycareCommunications Assistant
May. 2016 - Jan. 2017Windsor CTEducational Playcare is a fast growing family owned childcare business, based in Connecticut. The Communications Director and I managed all internal and external communications as well as marketing for the 12 centers. As the Communications Assistant, I successfully engaged the target audience and attracted more followers on social media, website and encouraged families to enroll. My responsibilities included managing the company’s online reputation, creating promotional campaigns, email marketing and managing digital media presence to increase brand visibility and traffic. Maintaining social media forums, creating blog content, creating press releases, managing digital and print advertising, working on the new website design and content, and managing online listings. Responsibilities also included market and competitor analysis, and working closely with the Director of Communications. Working on all marketing materials including center signs, and to ensure they are developed, ordered, and distributed as needed. Creating and maintaining relationships with community and local corporations for the purpose of increasing enrollment. Designing and content writing a monthly newsletter for all centers. Also, designing other marketing materials for the centers as well as Community Events.
Springfield Partners for Community ActionCommunications Specialist
Jan. 2015 - Jan. 2016Springfield, Massachusetts AreaAs the Communications Specialist I supported a variety of planning, marketing and fundraising activities. Also, I was responsible to grow, track, and evaluate the reach, engagement, and overall effectiveness through-out all forms of marketing, including email marketing, direct mail, advertising, fundraising and PR for the agency. I was able to successfully increase our visibility by 15% on social media and our website traffic by 10% month over month. As the sole Marketing professional in the Planning and Development department, I re-designed the agency website and all other brochures, flyers, and other marketing materials. This included content writing as well as designing of the material. Created the first ever Marketing Plan for the agency. Design and content writing for the 2014-2015 Annual Report. Created a contact database of Donors, Participants, and all other stakeholders. Created the agency’s first ever e-newsletter. Assisted the Directors in organizing the Capital Campaign and all other events such as the Legislative Breakfast, Veterans Events and Community Scholarship Breakfast. Completed grant writing for different grant opportunities on a monthly basis, and successfully received four grants for different programs. Also carried out several press releases and kept the social media websites up to date. Managed advertising via social media, newspapers, television as well as radio advertisements. Responsibilities included managing and executing agency, corporate, and government fundraising. Working with senior management to understand funding priorities and learn about the various agency initiatives. Write grant materials, coordinating ancillary materials to accompany grants, including budgets, bios, and profiles. Managing relationships with potential and current funders.
Track all media hits and impressions of email and social media campaigns, as well as coordinate and collaborate with other departments on the creation of marketing materials.
LMKRTechnical Writer
Apr. 2013 - Sep. 2013Islamabad, PakistanLMKR is a petroleum technology company with an extensive solutions portfolio that includes reservoir-centric interpretation, modeling and analytics software, mobile technology solutions, E&P data services as well as geoscience and information management consulting solutions - all focused towards lowering the risk associated with exploration and production of conventional and unconventional resource plays. LMKR is headquartered in Dubai, UAE and incorporated in Mauritius, servicing clients which include Fortune 500 companies in over 80 countries. Responsibilities include providing comprehensive user and administrative documentations, Online/Web Helps as well as Whitepapers. Implement, maintain and manage online helps, system administration guides, training manuals, and installation guides. Work is achieved by establishing strong liaisons with the development and testing teams. Collaborating and communicating with team via Microsoft Team Foundation Server, in order to maintain work quality. Hands on experience with Adobe Technical Communication Suite; RoboHelp 10, Captivate, FrameMaker, and Photoshop.
Emaar PropertiesSales & Marketing
Aug. 2012 - Sep. 2012IslamabadResponsibilities included working closely with the Head of Sales and Marketing on their latest project Alma’s marketing campaign. Liaison with the agency for marketing campaign and the website for Emaar Pakistan, along with working on the media plan and daily work load sheet for the marketing department. Other responsibilities included writing memos and actively participating in giving creative ideas for the brochures, print ads, OOH and the launch events. Social Media Marketing, maintenance of social networks such as Facebook, LinkedIn, etc.
CHAL FOUNDATION- PakistanMarketing Communication Officer
Apr. 2012 - Jan. 2013Islamabad, PakistanCHAL Foundation is a registered Non-Profit Organization. Its objective is to engage in all such activities leading towards rehabilitation of physically challenged persons and reintegrate them back into community as useful citizens. C-ARP is a branch of CHAL Foundation that focuses on children under the age of 18. It is C-ARP’s endeavor that no amputee child loses his youth nor is denied the opportunity for education and skills. C-ARP aims to help these children grow and develop as self sufficient individuals who not only support themselves but can also provide to their families later in life. Responsibilities include all marketing aspects of the NGO. Media collaborations, marketing material and making of reports, along with maintaining semi-annual and annual newsletters and all fundraising activities. Responsibilities also include, Social Media Marketing, maintenance of social networks such as Facebook, LinkedIn, etc. and maintaining the organization website with the content management system (CMS), a computer system that allows publishing, editing, and modifying content as well as site maintenance from a central page. Successfully held a first of its kind event for amputated children from Kashmir registered under one of the centers of the NGO. Liaison with other NGOs, newspapers such as The News, Jung, Express Tribune etc. and photographers. http://www.thenews.com.pk/Todays-News-6-122051-Green-Volunteers-treat-amputee-kids-to-a-fun-break http://tribune.com.pk/story/411150/instilling-hope-two-day-event-brings-joy-to-quake-hit-kids/
MetafitnosisAssistant Manager
Apr. 2011 - Sep. 2011
Management Recruiters Inc – The Boston GroupAccount Executive - Compliance
Oct. 2010 - Apr. 2011607 Boylston Street 7th Floor Boston, MA 02116 United States
Management Recruiters Inc – The Boston GroupIntern - Assistant to Account Executive
Sep. 2010 - Oct. 2010
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