Senior Manager, CRM Marketing Strategy & Content | MBA in Marketing
Leading the charge in CRM marketing strategy, my expertise lies in driving customer lifecycle management and growth acceleration. Using strategic oversight to implement high-impact initiatives that significantly boosted active member engagement and revenue streams. My comprehensive approach involves optimizing organic touchpoints and forging strategic partnerships, all underpinned by a data-driven understanding of customer behavior. These efforts, in collaboration with Data Strategy and Consumer Insights teams, culminate in impactful CRM campaigns that resonate with customers.More...