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Work Background
Brain+TrustVP, Auto-Mobility
Jun. 2024Flower Mound, Texas, United States
MarketingIntel SolutionsFractional CMO
Aug. 2023
National Independent Automobile Dealers Association (NIADA)VP, Marketing and Communications
May. 2022 - Jun. 2023Dallas-Fort Worth Metroplex
Brain+TrustSenior Strategist
Jan. 2022 - May. 2024Dallas, Texas, United States
The CMO ClubMember
Jul. 2019Dallas, Texas, United States
Binary Solutions GroupChief Marketing Officer
Oct. 2017 - Nov. 2021Dallas/Fort Worth AreaDriving force behind a high-performance team of Graphic Designers, Web Developers, Content
Marketing, and Social Media Strategists executing all marketing operations and client engagements. Continually shaping organizational strategic marketing vision and solution delivery for the three business segments: Auto, Print and Marketing. Leadership scope spans marketing and brand positioning development, digital marketing, UX and web design, public relations,video and audio production, and photography. Fully accountable for building, developing, and optimizing the performance of the Marketing team as well as teams for organizational and client projects. Reviews data analytics reports to identify trends and new marketing opportunities. ● Instrumental in the Auto segment delivering additional $1.1 million 2018 year-over-year revenue.
● Spearheaded a highly successful social media initiative that has, to date, netted a 300% increase in engagement for the overall brand.
● First quarter post-merger, Print revenues increased by 27% from first quarter prior year due to increased print needs of Marketing Solutions clients.
● Implemented a program targeting auto agents to highlight the unique value proposition of Binary program to increase their revenues. Increased RFPs from agents by 42%.
● Spoke at major conferences during 2018-2019 leading to an increase of RFPs by 64% , including landing two new dealerships providing nearly $250,000 in new revenue as of end-of-year 2019.
● Hired new EVP Sales, Auto, with established relationships in the automotive dealership industry. Initiated an integrated marketing/sales plan that increased RFPs by 70% and drove new sales revenues of nearly $1.5 million.
CXO CollectiveBTS Certified Consultant
Jan. 2013 - Dec. 2021Dallas/Fort Worth AreaCXO operates a private equity and consultancy business with a unique model based on local chapters comprised of investors, entrepreneurs, C-level talent, and consultants. Its focus is on a triad of value, involving businesses, investors, and talent. CXO’s sweet spot is to buy, build and sell companies with $1-$10MM in annual EBITDA. CXO is based in Jupiter, Florida, and with locations across the country from California to Florida, is growing both its membership and portfolio. For more information, visit: http://www.cxocollective.com or attend an upcoming event http://cxo-collective.eventbrite.com/
MarketingIntel, LLCPresident
Jan. 2011 - Dec. 2017Dallas/Fort Worth AreaEstablished and directed marketing solutions-focused entity and oversaw the delivery of dynamic marketing and branding strategies for clients such as Living Earth, Wynne Transportation, Data Agility Group, 4 Seasons Senior Living, Home Care 4 Seniors, Greenbrier Development, Yacht Executive Solutions, Sir Mix A Lot, Jani-King International, Media World Television, and Binary Automotive Solutions. Created and instructed a12-part educational video series on digital marketing for the Moscow Business School MBA program. Merged with Binary Solutions Group in 2017. ● Drove a massive increase in monthly page visits (100 to 30,000) for Living Earth's site, which drove revenue up over $20 million annually.
● Transformed The Perfect Light's website and designed a new digital marketing programs to generate 42% YoY growth.
● Established a web presence for Greenbrier Development, a senior living development company, in 2011 and designed/built new corporate website in 2017. Created a strong URL/SEO plan that enabled the company to quickly outrank all competitors.
● Delivered a digital marketing plan that increased traffic/leads by 34% annually for Wynne Transportation.
● Integrally involved in Curtis Mathes raising $1 million in equity to support the goal of going public in 2019. Spearheaded the launch of new corporate website and development of trade show program, including designing the trade show booths.
Trance Marketing GroupCo-founder/CEO
Jan. 1997 - Dec. 2010Launched a marketing enterprise and built the organization into a disruptive force across Texas before selling the venture for a strong profit. Orchestrated all marketing engagements for an extensive client portfolio that included the YMCA of Dallas, Fort Worth, & Arlington, Calloway’s Nursery, Lamborghini of Dallas & Houston, Jani-King International, Wahl Clipper, Dallas Mavericks Cheerleaders, Media World Television, and Don Herring Mitsubishi. ● Increased YMCA membership 78% YoY over five years while also slashing the group's media budget by $75,000.
● Architected a dynamic PR campaign for Jani-King that delivered $6 million in new business.
● Generated a 10x return Lamborghini of Dallas & Houston from PR initiatives and sponsorship acquisitions.
● Designed and executed a marketing play for A#1 Air that propelled the company from earning $2 to over $10 million in annual revenue.
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