Carolina Mijares

Marketing Manager @Reckitt

CopywritingCopywriterMarketingMarketing DirectorProofreaderTranslatorBrand Marketing Manager

Carolina Mijares is a dynamic Marketing Manager at Reckitt, where she spearheads innovative campaigns that have consistently increased brand visibility and market share. With over a decade of experience in the FMCG sector, Carolina excels in leveraging data-driven insights to craft compelling narratives that resonate with diverse audiences. Her leadership in launching a successful global sustainability initiative has been pivotal in aligning Reckitt’s brand values with consumer expectations. Carolina's passion for mentorship and team development has fostered a collaborative culture, driving her team to achieve record-breaking results.

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Work Background

Head of Household Care - Mexico

ReckittHead of Household Care - Mexico

Head of Household & Specialized Cleaning- Mexico & Central America

ReckittHead of Household & Specialized Cleaning- Mexico & Central America

Mar. 2022 - Mar. 2025Mexico City, MexicoVanish + Finish + Easy Off, Planchytex, 3en1, Woolite, Brasso/Silvo, Nugget

Group Marketing Manager - Air Care & Bathroom - Mexico & Central America

ReckittGroup Marketing Manager - Air Care & Bathroom - Mexico & Central America

Sep. 2020 - Mar. 2022Mexico City, MexicoAir Wick + Lysol Neutra Air + Harpic

RBSr Brand Manager - AirCare - Mexico & Central America

Jul. 2019 - Aug. 2020Air Wick + Lysol Neutra Air

CotySr Brand Manager - Hair Color Category Mexico & North LATAM

Mar. 2019 - Jul. 2019

CotySr Brand Manager - Hair Color Category MX

Sep. 2017 - Feb. 2019México

CotyJr Brand Manager - Wella Koleston MX

Oct. 2016 - Sep. 2017Mexico

Procter & GambleAssistant Brand Manager - Hair Color Category

Aug. 2015 - Sep. 2016

Marketing Scholar

Procter & GambleMarketing Scholar

Mar. 2014 - Aug. 2015

Certified Instructor

Jazzercise, Inc.Certified Instructor

Jul. 2010 - Sep. 2016

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Crafting Campaigns Aligned with Brand Strategy

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