Plum BenefitsEntertainment Business Development
Jan. 2001 - Dec. 2002New York, New YorkEstablished and managed new business accounts in theater and other areas of entertainment. Planned, designed, and executed marketing plans, including direct mail, cold calling campaigns, and networking efforts to obtain new accounts. Developed and maintained more than 50 accounts with entertainment clients of different business types, from theatrical productions, movie chains, and sporting events.