Riot GamesChannel Strategist, Esports, APAC
Jan. 2022 - Feb. 2024Singapore• Developed, owned, and executed key marketing communication campaign strategies with global, regional, and in-market teams, publishing partners, and third parties.
• Developed, owned, and executed key strategies for esports channels for Riot Games in APAC.
• Developed, owned, and executed key organized play and esports community initiatives for Riot Games in APAC.
• Managed Riot Games esports influencer marketing team that owns key influencer marketing campaigns and strategies for Riot Games in APAC, directly accounting for more than 30% of all esports viewership.
• Responsible for leading Riot Games social media and channel strategy initiatives for PCS, VCS, and VCT Pacific, covering more than 70 channels across 11 markets in 9 languages and achieving more than 2.3 million in channel growth for VCT Pacific in 2023.
• Managed crisis communications, emergent comms and general public relations and communications for the league.