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Network Power<100 people
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💸100%
Marketing
✨100%
Business Owner
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C-level Executive
Geos
🇬🇧100%
United Kingdom
Work Background
MON Co.Content Lead
Jul. 2024SingaporeJoined LiquidX Studio’s marketing team as their Content Lead for released and upcoming game titles in their portfolio.
ImmutableSenior Social and Content Manager
Apr. 2024 - Jul. 2024Singspore• Developed, owned, and executed email marketing campaigns for Immutable's card game, God's Unchained.
• Developed, owned, and executed long-form articles for Immutable's card game, God's Unchained, for the launch of their expansion Dread Awakening.
• Developed, owned, and executed content strategy and content operations for MetalCore's social media channels.
Riot GamesChannel Strategist, Esports, APAC
Jan. 2022 - Feb. 2024Singapore• Developed, owned, and executed key marketing communication campaign strategies with global, regional, and in-market teams, publishing partners, and third parties.
• Developed, owned, and executed key strategies for esports channels for Riot Games in APAC.
• Developed, owned, and executed key organized play and esports community initiatives for Riot Games in APAC.
• Managed Riot Games esports influencer marketing team that owns key influencer marketing campaigns and strategies for Riot Games in APAC, directly accounting for more than 30% of all esports viewership.
• Responsible for leading Riot Games social media and channel strategy initiatives for PCS, VCS, and VCT Pacific, covering more than 70 channels across 11 markets in 9 languages and achieving more than 2.3 million in channel growth for VCT Pacific in 2023.
• Managed crisis communications, emergent comms and general public relations and communications for the league.
Riot GamesCommunity & Channel Lead, Southeast Asia
Jan. 2020 - Jan. 2022Singapore• Led Riot Games social media, community and influencer initiatives in Southeast Asia.
• Managed a team of four community and channel specialists in Southeast Asia.
• Led social media, channel, and influencer strategy for the launch of League of Legends: Wild Rift, VALORANT, and Legends of Runeterra in Southeast Asia.
• Achieved over 45 million in awareness and 1.9 million in engagement for the launch of Wild Rift.
FunPlusSocial Media Lead
Jul. 2019 - Jan. 2020Shanghai City, China• Managed esports broadcast and tournament projects for FunPlus Esports.
• Social Media Lead for APAC Rivals (Auto Chess) & ROS Global Series (Rules of Survival).
• Led the League of Legends PCS content strategy and management strategies for the inaugural season of the league as a vendor to Riot Games
• Secured the broadcast licensing bid for APAC’s first Auto Chess tournament and delivered over 1 million in awareness and 6 thousand average PCU during the event.
Darren Stewart AcademyManaging Director
Oct. 2018 - May. 2023Singapore• Led the growth and day-to-day management of the academy.
• Managed a team of full-time and part-time football coaches for the academy.
• Built a community of over 90 footballers from diverse backgrounds.
• Successful exit through acquisition by Island City FC.
WDYKAdvisory Board Member
Oct. 2018 - Nov. 2022Singapore• Advisor to the Managing Director.
• Responsible for the advisory on social media strategy, influencer marketing, and community for the gaming and esports industries.
FunPlusShoutcasting Manager
Aug. 2018 - Jul. 2019Shanghai City, China• Managed and developed a shoutcasting on-air talent team for multiple Southeast Asian markets.
• Managed a team of three full-time employees and multiple part-time employees.
• Managed and developed content strategy for Rules of Survival broadcasts featured on Rules of Survival's social media channels with over 3 million followers.
WDYKCo-Founder
Jul. 2018 - Oct. 2018Shanghai, China• Co-founded WDYK, a startup focusing on providing management services to esports talent across Southeast Asia and China. The company would later evolve into an agency that provided Talent Management, Influencer Marketing, Social Media Marketing, and other services for the entertainment, esports, and gaming industries. • Led the growth and day-to-day management of the company.
• Led the acquisition of influencers and esports on-air talent in Singapore.
• Led business development for the company.
Riot GamesSocial Media Lead, Esports, and Shoutcaster (LPL)
Dec. 2017 - Aug. 2018Shanghai City, China• Responsible for leading Riot Games social media initiatives for the LPL in English.
• Created and developed a growth content strategy for LPL's English social media channels.
• On-camera shoutcaster and content strategist for the LPL English broadcast.
• Play-by-play commentator for LPL Spring Finals 2017.
• Desk host for Hyperplay Singapore 2018.
• English interviewer for League of Legends World Championship playing in Wuhan 2017.
Riot GamesSocial Media Lead, Esports, and Shoutcaster (OPL)
Jan. 2016 - Dec. 2017Sydney, Australia• On-camera shoutcaster and content strategist for the LPL English broadcast and Oceania Pro League.
• Social Media Product Lead for the Oceanic Pro League.
• Responsible for leading Riot Games social media initiatives for the OPL. Including staging new channels on Facebook, Twitter, Instagram and Snapchat.
• Created and developed a growth content strategy for OPL's social media channels.
• OPL Finals play-by-play commentator 2017.
• LPL Regional finals play-by-play commentator 2016.
• Allstars Barcelona 2016 play-by-play commentator 2016.
Garena GroupEsports Associate
May. 2014 - Jan. 2016Singapore• Responsible for operation, production, marketing and channel management of broadcasts.
• Planned and executed esports community-focused strategies for FIFA Online 3's online and offline events.
• Supported Garena's FIFA Online 3 operations team to deliver well-executed local reports tournaments.
• Managed a team of over 40 streamers for TalkTalk Singapore.
• Developed a sustainable esports ecosystem for FIFA Online 3 in Singapore and Malaysia and delivered a KPI of an average of 4 thousand PCU per broadcast.
• Developed marketing communications strategies for FIFA Online 3's broadcasts and delivered a KPI of over 10 million reach and over 200 thousand engagement within the first year.
Wah!Banana 01 Studio Pte Ltd Content Strategist & Actor
Jun. 2013 - Jan. 2016Singapore• Actor for one of the most subscribed comedic YouTube channels in Singapore, Wah!Banana.
• Provided input on content strategy leading to an increase in retention on YouTube.
• Provided creative input on social media strategy for the channel.
eco-id architectsArchitectural Drafter
Mar. 2013 - May. 2013Singapore• Assisted Architects with drafting plans, sections, elevations and details for various buildings.
• Assisted Architects with 3D modeling using Google Sketchup of various designs.
• Assisted Architects with drafting plans, sections, elevations and details for various interior designs.
• Assisted Architects with compiling PowerPoint presentations.
Garena GroupLead Shoutcaster
Jun. 2012 - Jan. 2016Singapore• On-air broadcast and content strategist for popular titles including League of Legends, FIFA Online 3, Blackshot, AVA, and Point Blank.
• Managed, Trained and guided a team of over 20 Shoutcasters for Garena Online in Singapore and Malaysia.
Serangoon Secondary SchoolAssistant Basketball Coach
Jan. 2011 - Jun. 2012Singapore• Responsible for assisting the head coach to plan, prepare and execute the Basketball program at Serangoon Secondary School. • Assisted with conducting practices, motivating students, and instructing students in various techniques and in-game strategies.
• Monitored and assessed players' skills during practice and competitions.
• Supervised athletes during practice and competition.
• Assisted with determining game strategy.
• Modeled sports-like behaviour and maintained appropriate conduct towards players, officials, and spectators.
Little League SoccerAssistant Football Coach
Jan. 2010 - Jun. 2012Singapore• Responsible for assisting the head coaches to plan, prepare and execute the football clinics for children.
• Assisted in creating a fun environment where kids can develop their football skills, build their confidence and make new friends.
• Modeled sports-like behaviour and maintained appropriate conduct towards players, officials, coaches, and spectators.
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