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Work Background
adidasSenior Product Manager | Digital Products .Com Category Experience
Oct. 2020 - Aug. 2023Herzogenaurach, Bavaria, GermanySenior Product Manager in Category Experience team in Digital Products .Com, responsible for optimizing the shopping experience of any sub-category related to BU Training and Outdoor. - Define KPIS and targets for the main category and its sub-categories, and monitor success over time after specific product implementations
- Collaborate closely with business stakeholders across teams (Digital, BU, eCon Markets, ...) to identify strategic priorities within Training&Core for delivering superior consumer value and creating high business impact
- Define sub-categories for Training & Outdoor to optimize, by gathering input from stakeholders and defining their product strategy, roadmap and product backlog against defined KPIs
- Deliver each sub-category roadmap successfully and quickly across the consumer journey by partnering with the dev team (UX/UI designers, Tech Lead & Scrum Master, Developers)
adidasSenior Manager Projects & Products
Oct. 2019 - Oct. 2020HerzogenaurachProgram Manager within Digital Strategy and Innovation, in the Digital Transformation - Acceleration team. Accelerator Lead for Sustainability as one of the top 5 Digital Priorities for 2020.
- Vision and objectives definition for Sustainability within Digital for 2020
- Targets and KPI framework setup for 2020
- Hunting for new Initiatives, scoping them, and setting up the teams for success
- PoC between Markets and Global
- Regular Reporting to Sustainability Sponsor Board (SVPs, VPs, in adidas)
adidasSenior Product Owner
Jul. 2019 - Oct. 2019Herzogenaurach, Bavaria, GermanyProduct Owner in Consumer Acquisition and Communities team within Digital in adidas.
PO for Digital Communities focused on BU Training:
- Responsible for delivering the product definition, product vision, and scope for the MVP of the product, across Digital, Business Unit and Runtastic.
- Stakeholder management across 14 teams to make the definition of the product successful.
adidasProject Manager | Digital Creation e2e
Aug. 2017 - Jul. 2019Nürnberg Area, GermanyIT Project Manager in Digital Creation within adidas being responsible for having the best foundation tools for Creators - including internal applications but also infrastructure in adidas Factories. - Lead projects inside the Digital Creation - IT 4D department with a strong focus on user first principle and in a very agile environment
- Support the proactive and open Communication towards the internal customer departments, external suppliers and within IT
- Supporting meeting the targets of the planned Budget and Objectives within the Competence Center Marketing and within GIT
- Support priority settings for the Projects and Initiatives in alignment with the CC-Manager
- Finalize all activities across the projects/programs to formally close and hand over the project, ensuring project documents are approved, completed, maintained and stored appropriately.
- Resource planning - Partner with the internal IT Supplier Management department and project sponsor in order to engage external suppliers (e.g. conduct interviews, financial management of external supplier costs).
VendoProject Manager Scrum Master
Jan. 2015 - Jul. 2017Barcelona• Responsible for delivering projects against agreed scope, budget, schedule & customer expectations, in an agile environment. Requirements gathering with Executive team and stakeholders. Prioritisation of tasks inside Tech Team. Define job descriptions to fill department resource needs and screen and recommend interview candidates. Integration new hires into teams and processes.
• Leading 3 different teams in the organisation: Quality Assurance Engineers, FrontEnd Developers and Technical Writers. Developing a strategy the team will use to reach its goal
• Providing any training that team members need, as well as creating and monitoring their career paths.
• Responsible for implementing and administrating an information security program, ensuring that the company is compliant with PCI-DSS requirements and making sure the approval and the dissemination of the company’s information security policy is taking place. Recurrent internal security tasks and preparation and organisation of PCI Annual Audits.
• Facilitating scrum ceremonies (grooming, sprint planning, retrospectives, daily stand-ups, etc.)
• Managing the lifecycle of code development, from ideation to sprints to deployment.
• Coordinating and manage code releases with other IT groups (Developers, Sysops, QA Engineers, Designers, Tech Writers).
• Communicating with other management, engineers, product managers and support specialists on product
issues
• Tracking and communicating team velocity and sprint/release progress.
• Professional Scrum Master Certified by Scrum.org since March 2017.
VendoQuality Assurance Manager
Oct. 2013 - Oct. 2016BarcelonaManagement of the Quality Assurance department: Leading the QA team, participation in Scrum meetings, preparation of Test Documentation (Test Plan and Test Scripts), preparation of Exit Reports, analysis of requirements, product Back Log, Jira Abstracts, Story- boards, preparation of test data, execution of test cases, report any faults/defects. Creation and maintenance of automated tests.
I am an ISTQB Certified Tester since July 2014.
VendoQA Analyst
Oct. 2012 - Oct. 2013Responsible for creating an end-to-end test plan; executing the plan and managing all activities in the plan to ensure that all the objectives are met and that the solution works as expected.
Manual and automated testing tools to troubleshoot systems, integration, user acceptance, positive and negative, functionality, object, and regression.
Develop use cases, user interface specifications, and user requirement specification documents.
Liaise with developers, business analysts, and user representatives in application design and document reviews.
GesdocumentIT Department
Oct. 2010 - Jun. 2011Customer Support service (personal and remote), hardware setup and configuration (pc peripheral devices), system configuration (sign in, sign out and modification of users' capabilities; OS database management, SQL, management of internet information services), contact and management operations with suppliers, software installation, MySQL, HTML and Java.
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