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Work Background
The HAVN AgencyChief Executive Officer
Aug. 2021The HAVN Agency is a full-service creative agency and special events firm that provides support throughout the business life cycle - startup, growth, maturity, and renewal/rebirth. We focus on brand development, marketing strategy, content creation, and business management. With a focus on lifestyle, beauty, fashion, sports, and entertainment, our goal is to deliver expertly curated, strategically driven, immersive experiences that leave influencers and targeted consumers with a distinct and emotional connection to your brand. With a mission to evolve, nurture and maintain essential relationships between consumers and brands, we strive to develop strategic digital campaigns that cut through the chatter and reach targeted audiences with authentic, relevant, and concise messaging.
The FlexPro GroupMarketing & Lead Generation Manager
Aug. 2020 - Aug. 2021Oversee lead generation and market awareness initiatives for our clients and prospects. Making a real impact in developing campaigns and initiatives designed to interest existing clients and new qualified prospects to work with FlexPro. Develop and execute strategic marketing programs to attract new prospects and convert them into qualified clients that translate into new revenue. Additionally, responsible for programs that generate market awareness and recognition for FlexPro including Thought Leadership efforts, our website, online presence, journals, conferences, etc.
Open World EventsManager, Sponsorship
May. 2019 - Oct. 2019
Pennsylvania Care AssociatesDirector of Community Development
Aug. 2018 - Feb. 2019Develop and executes community event activities; identify and execute strategies and best practices that result in growth of company exposure, relevance and acquisition of participants
Serves as a primary relationship manager for targeted accounts and priority relationships in market area; responsible for leveraging those relationships to achieve income and mission goals
Develop and execute field marketing strategies to drive community relevance and revenue through customer-centric and innovative strategies
Totally Screwed Up, Inc.Founder
Jul. 2018Responsible for implementation of Totally Screwed Up’s programs that carry out the organization’s mission.
Responsible for the enhancement of Totally Screwed Up’s image by being active and visible in the community and by working closely with other professional, civic and private organizations.
Serving as Totally Screwed Up’s primary spokesperson to the organization’s constituents, the media and the general public.
Establish and maintain relationships with various organizations throughout the state and utilize those relationships to strategically enhance Totally Screwed Up’s mission.
Saint Mary's SchoolHead Girls Varsity Basketball Coach
Oct. 2016 - Feb. 2017Williamstown, NJHead Coach of the Varsity (7th/8th grade) Girls Basketball Team
Drexel UniversityGraduate Assistant, Intramural Sports
Sep. 2015 - Jun. 2016- Served as point of contact for Drexel Intramural Sports for all University offices, team captains, and Intramural participants
- Conducted staff and captains’ meetings before each season
YSC Sports MarketingManager of Marketing and Business Development
May. 2015 - Dec. 2017Wayne, PASuccessfully implement and activate sponsorships Oversee event management for YSC sports properties
Sustain rapport with key accounts; exploring specific needs; anticipating new opportunities
Identify and research contacts for prospective new sponsors or clients for YSC sports properties
Oversee internship program
Mid Atlantic Heat AAUSocial Media Coordinator
Apr. 2015 - Dec. 2017Williamstown, NJResponsible for the creation of the Mid-Atlantic Heat Social Media Strategy.
Responsible for developing and posting content across Mid-Atlantic Heat social channels based on game highlights and other social strategies. Includes posts, tweets, photos and videos.
Drive brand strength and increase fan engagement through social media platforms.
Write engaging web/digital content in a real time environment that stimulates user interaction, discussion and engagement.
Build and monitor presence across social networks and identify any emerging platforms.
Evaluate social media landscape and make suggestions on where organization should have a presence.
Ensure a cohesive brand identity via all social media.
Philadelphia Freedom Valley YMCASports League Staff
Dec. 2014 - Jun. 2016Abington, PA- Created, organized and executed the new “Family Sunday Funday” sports programming
- Coached basketball in the YMCA youth league, ages range from 5-12
- Communicated with parents about their child’s performance and behavior during practices and games
YSC Sports MarketingSport Marketing Intern
Dec. 2014 - Apr. 2015Wayne, PAImplementing sponsorship assets for YSC’s Sponsors
Identifying and researching contacts for prospective new sponsors or clients
Creating proposals for new clients, sponsors and events
Attending meetings and participating in conference calls with current and prospective clients
Conducting outreach to cold and warm leads for prospective sponsors and clients
Ed Snider Youth Hockey FoundationAcademic Assistant
Sep. 2014 - Jun. 2015- Provided one on one tutoring and academic assistant to program participants
- Conversed with parents and players on a daily basis about players conduct and academic standing
- Maintained records of 200+ participants' academic performances & assigned academic assistance if necessary
Girl Scouts of Eastern PennsylvaniaAssistant Camp Director
Jul. 2014 - Aug. 2014Valley Forge, PennsylvaniaAssist in the daily operations of camp
Daily informal communication with parents
Supervise counselors
Assist in developing new policies and procedures
Scan and file documents
Assist in running camp store
Work in Excel, Word, and Outlook daily
GapStore Associate
May. 2014 - Dec. 2014Limerick, PA
University of PittsburghFootball and Basketball Supervisor
Aug. 2013 - Apr. 2014University of Pittsburgh- Achieved promotion as first woman promoted to Football supervisor
- Enforced all rules and regulations governing the Intramural Sports program at the University of Pittsburgh
- Supervised 60 basketball and football referees during intramural, regular season and playoff games
Pittsburgh Harlequins RFASports Marketing Intern
Nov. 2012 - Apr. 2013- Developed and implemented a strategic marketing plan for the Harlequins April Fools Challenge Run
- Advertised and distributed promotional information to six surrounding colleges and universities
YWCA, Design Lives Here – STEM Impact ProgramMentor
Feb. 2012 - Apr. 2012Provide learning activities to 6-8th grade students to introduce STEM
Facilitate interaction between student groups
Assist students with multiple science activities designed to stimulate thinking Vector Marketing, Sewell/Turnersville, NJ, Summer 2010 and 2011
University of Pittsburgh, Student Support ServicesStudent Assistant/Peer Mentor/University Teaching Assistant
May. 2011 - Jan. 2014Assist in the daily operations of the Program
Provide support to all of the Program staff
Assist with Student Support Services programming
Engaged in daily communication with students
Maintain and update student files
As Peer Mentor, act as Teacher’s Assistant for required course (Right Start)
University of Pittsburgh, IntramuralsFootball and Basketball Referee
Aug. 2010 - Apr. 2014University of Pittsburgh
Vector MarketingAdministrative Assistant/Sale Representative
Jun. 2010 - Aug. 2011Performed demonstrations of products, assisted with questions, applications, and interviews
Promoted three times within Sales Representative position
Assisted in the interviewing and training of new sale Representatives
Provided sales and customer service/assisting customers with questions and orders
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