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Work Background
DMN Creative (Pty) Ltd.Project Manager
Nov. 2024 - Mar. 20251. Managed full-scope digital and social media campaigns across 10+ brands, from briefing through execution.
2. Oversaw paid media campaigns across Meta, Google, and LinkedIn Ads — driving strong lead gen and engagement.
3. Led influencer partnerships and content production, including creative direction on brand photoshoots.
4. Delivered performance reports with actionable insights using analytics tools to optimise future strategy.
SIMPLY BLACK ADVERTISING AND CONSULTINGMedia Planner
Dec. 2022 - Nov. 2024City of Johannesburg, Gauteng, South Africa1. Developing Media Strategies: Crafting comprehensive media plans that align with client objectives, target audience demographics, and campaign goals.
2. Audience Research and Analysis: Conducting thorough research to identify the target audience's behaviors, preferences, and media consumption habits to optimize campaign effectiveness.
3. Budget Management: Allocating budgets effectively across various media channels to maximize reach and impact while ensuring efficient use of resources.
4. Cross-Channel Integration: Ensuring seamless integration and coordination of messaging and tactics across multiple media channels (e.g., digital, print, social media, TV, radio) to create cohesive and impactful campaigns that resonate with the target audience.
5. Tracking and Reporting: Generating regular reports on campaign performance, including key metrics such as reach, engagement, conversion rates, and return on investment (ROI), to provide insights and recommendations for improvement.
6. Stakeholder Communication: Maintaining clear and consistent communication with clients, internal teams, and external partners to ensure alignment on campaign objectives, timelines, and deliverables.
7. Stay Updated on Industry Trends: Keeping abreast of emerging trends, technologies, and best practices in media planning and advertising to innovate strategies and stay competitive in the market.
8. Post-Campaign Analysis: Conducting thorough post-campaign analysis to evaluate the overall effectiveness of strategies employed, gather insights for future campaigns, and report on the campaign's success to stakeholders.
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