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Work Background
JustworksSenior Product Manager, Mobile
Aug. 2024New York City Metropolitan Area- Leading the consolidation of two mobile applications into one, streamlining the experience for hourly workers.
- Increased speed of delivery by 20% - Aligned cross-functional teams for phase two consolidation, integrating Payroll and EOR customers into the unified Justworks App.
JustworksSenior Product Manager, Workforce Management & People Analytics
Jun. 2022 - Nov. 2024New York City Metropolitan Area- Led Tier 1 program to generate $7+M over 3 years with a cross-departmental stakeholder map of 48 members spanning beyond Technology from Sales to Customer Success, Legal, Corporate Strategy, and C-level leadership.
- Reduction of 93% in customer churn in 6 months from corresponding feature launch for the #3 feature-churn reason.
- Optimized sales demo processes to generate $1.7M in ARR through internal tooling.
- Rapid prototyping with no/low-code tools to generate user insights on short timelines in favor of go-to-market velocity.
JustFix.nycDirector of Product
Jan. 2019 - Apr. 2021Greater New York City AreaJustFix | Tools for tenants in New York City to exercise their rights through a digital product suite. - Increased user base by 636% in 2 years by launching 6 new online tools, expanding the product suite to 12.
- Launched the first national strategy leading to the successful roll-outs in multiple geographies (norent.org).
- Increased products in multiple languages from 2 to 10 to extend reach into the 20% of New Yorkers who are Spanish-dominant.
- Grew team from 4 to 12.
- Owned high-level strategy as well as roadmap for on-the-ground execution.
- Established public/private partnerships with NY State Housing Courts and the NYC Mayor's Office of the CTO that enabled growth into hard-to-reach populations leading to a 3x increase in tenant-initiated lawsuits in Housing Court.
Planned Parenthood Federation of AmericaVice President, Digital Products
May. 2016 - Aug. 2016Greater New York City AreaPlanned Parenthood Federation of America | Largest provider of reproductive health care in the United States. - Developed review of PPFA’s Digital Product Suite, including products in telemedicine, online education, period tracking, birth control delivery, and medical practice management. - Managed team of 12 and budget of $5M. - Created the Strategic Product Pipeline aligned with Human Centered Design Principles to unify the product development process across the organization’s departments leading to faster development times and greater team engagement.
- Oversaw user testing and data analysis for the redesign of plannedparenthood.org, the organization’s primary web property. - Trained non-technical collaborators on how to identify valuable observations and communicate them to the product team for evaluation as potential sources for new products, new features or feature enhancements.
JokudasaiProduct Strategy Consultant
Feb. 2014 - Nov. 2017Greater New York City AreaEmergence | Creative agency for social good. - Led product with a focus on women’s health and international development. - Owned stakeholder management. Clients included the Global Development Incubator, the Institute for Personal Leadership, the Academy of Breastfeeding Medicine, and Smart Cities NYC, with the NYC Mayor’s Office. - Headed information architecture, UX, creative direction, and product management. - Managed a distributed team of 8 including designers, copywriters, and developers to ship 5 products in 18 months. Portfolia | Angel investing platform where women invest in women-led startups.
- Created repositioning strategy.
- Led the Leadership team through workshops in design methodology, product strategy, user research, and brand positioning. - Created roadmap for the successive implementation of the brand redesign throughout the suite of Portfolia's digital products. Medical Micro Instruments S.p.A. | Healthcare startup expanding the possibilities of surgical interventions.
- Created brand, digital presence and positioning strategies from conception through implementation.
- Produced an industrial design prototype of the robotic platform for microsurgery through a collaborative design process merging engineering and product design priorities to position MMI’s platform at the forefront of medical device innovation. Umlaut Audio | Startup that designs creative tools for the professional composer. - Re-defined user segmentation and pricing strategy. - Built a custom productivity web app on a 4 month timeline managing a distributed team.
- Created full brand redesign across all digital properties.
edgeeCo-Founder & Head of Product
Sep. 2013 - Jul. 2014Berlin Area, GermanyEdgee | Knowledge sharing platform to collect, annotate, and share your expertise. - Set development roadmap, managed design & prototyping - Built the team out to 6 people in 4 months
- Performed feature analysis, competitive analysis, early customer development, user research, and persona definition.
ScreenspeakCo-Founder & Head of Product
Sep. 2011 - Aug. 2013Berlin Area, GermanyScreenspeak | Mobile learning application for iOS to learn English through popular media. - Owned iOS App development through ideation to MVP to release-ready stages. - Designed information architecture and user interface of online video editing suite and content management system. - Created solutions for text-based searching of A/V content. - Managed remote engineering team of contractors. - Managed cross-functional in-house team including designers, engineers, iOS developers, video editors, and pedagogy experts.
Honig Studios GmbHProduction Designer
Jan. 2010 - Jan. 2011Berlin Area, GermanyHonig | Emmy-nominated production company creating innovative interactive media experiences. - Designed an enhanced television web-series which focused on social inequalities in Germany.
- Produced apparel with embedded light and sound sensors (via Arduino Lily Pad) for a neurological experiment simulation during Club Transmediale, Europe’s largest media art festival.
eVIA - Health, Wellbeing, and Social Cohesion Innovation in ICT platformInternationalization Lead
Sep. 2009 - Jun. 2011Berlin Area, GermanyeVIA | Spanish Platform for ICT Innovation in Health, Wellbeing, & Social Cohesion to foster collaboration between universities, SMEs, and government. - Provided support with identifying and applying for European Commission funding initiatives within the 2020 Framework and coordinated stakeholders across Europe and Latin America.
Brut WienProduction Manager
Jan. 2008 - Jan. 2008Vienna, AutriaBrut | Experimental German-language performing arts institution Grant from the Krupp Foundation: Produced “Other People’s Pain”, an examination of PTSD and the human capacity for empathy.
ARTISTConceptual Artist
Jan. 2007 - Jan. 2011Developed an artistic practice in residencies and exhibitions across Europe by examining perceptual systems of spatial experience, the natural, and the body. Primary methods: 16mm film | earth works | sculpture | installation | performance
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