JokudasaiProduct Strategy Consultant
Feb. 2014 - Nov. 2017Greater New York City AreaEmergence | Creative agency for social good. - Led product with a focus on women’s health and international development. - Owned stakeholder management. Clients included the Global Development Incubator, the Institute for Personal Leadership, the Academy of Breastfeeding Medicine, and Smart Cities NYC, with the NYC Mayor’s Office. - Headed information architecture, UX, creative direction, and product management. - Managed a distributed team of 8 including designers, copywriters, and developers to ship 5 products in 18 months. Portfolia | Angel investing platform where women invest in women-led startups.
- Created repositioning strategy.
- Led the Leadership team through workshops in design methodology, product strategy, user research, and brand positioning. - Created roadmap for the successive implementation of the brand redesign throughout the suite of Portfolia's digital products. Medical Micro Instruments S.p.A. | Healthcare startup expanding the possibilities of surgical interventions.
- Created brand, digital presence and positioning strategies from conception through implementation.
- Produced an industrial design prototype of the robotic platform for microsurgery through a collaborative design process merging engineering and product design priorities to position MMI’s platform at the forefront of medical device innovation. Umlaut Audio | Startup that designs creative tools for the professional composer. - Re-defined user segmentation and pricing strategy. - Built a custom productivity web app on a 4 month timeline managing a distributed team.
- Created full brand redesign across all digital properties.