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Work Background
GreenPrintsCommunications Director & Senior Editor
Jan. 2022As Communications Director & Senior Editor for Food Gardening Network and GreenPrints, I'm responsible for generating all Daily content and managing distribution across all web, email, and social media platforms for both systems. In the producer role, I'm responsible for planning, editing, and deploying all video content for collections, magazine issues, and daily tips.
Food Gardening NetworkSenior Editor & Producer
Jul. 2020As Senior Editor & Producer for Food Gardening Network, I am responsible for generating all Daily content and managing distribution across all web, email, and social media platforms. In my producer role, I am responsible for planning, editing, and deploying all video content for collections, magazine issues, and daily tips. I manage a large food and herb garden at my home in western Massachusetts, which I document. As a best-selling cookbook author, I cook using ingredients from my outdoor gardens in the summer and from my indoor hydroponic garden in the winter to produce articles and videos for the magazine.
About.comTwitter Expert (via Lantern)
Mar. 2013 - Jun. 2015Developed the site architecture, copy and content for About.com's Twitter Guide portal and social media accounts. Published helpful and informative articles about Twitter basics, apps, news and marketing strategies several times per week. Took the portal from zero unique visitors per month to over 100,000 unique visitors per month.
SwipelyManaging Editor (via Lantern)
May. 2011 - Sep. 2014Providence, Rhode Island AreaThrough daily blogs about Loyalty, Marketing, Analytics and Payment Processing, we promote the Swipely system while providing business owners with the tools they need to succeed. Traffic to the blog went from 0 to 14,000 unique visitors per month in its first six months through our Blogging, SEO and Social Media efforts.
Lantern Content Marketing Adventure CompanyCo-Founder & Content Director
Sep. 2010Leading a team of professional writers, artists and marketers, we work tirelessly to connect stories to sales through blogging, social media and search engine optimization of corporate blogs. Our job is to help you stop spending money on one-night-stand PPC ads, and start investing in content that drives search traffic while you sleep, for years to come.
Folio: Growth SummitSpeaker
Mar. 2009 - Mar. 2009Greater Chicago AreaWas asked to present alongside Cia Romano, CEO of Interface Guru to over a hundred magazine professionals about "Using Social Networks to Strengthen Your Market Position".
MashableContributing Editor
Jul. 2008 - Sep. 2012San Francisco Bay AreaHired to write social media strategy articles for businesses and iPhone app articles. Generated millions of page views and thousands of likes, tweets and diggs. Frequently highlighted as a stand-out blogger for most page views per article.
Mequoda SystemsManaging Editor & Communications Director
Jul. 2006Greater Boston AreaI have been the managing editor for Mequoda's daily blog and email newsletter for over 15 years, and create five new comprehensive research reports per year. As Communications Director, I stay on top of all new magazine industry, SEO, and social news, while documenting and teaching best practices to our network. Presented dozens of times to magazine publishing companies in-house, at conferences, through webinars, and through private consulting about SEO, Blogging, Social Media, Email Marketing and Online Copywriting. These workshops ranged from 90 minutes to five hours. Published thousands of articles, landing pages, and white papers about online marketing for magazine publishers.
MarketingSherpaWeb Specialist
Jan. 2005 - Jul. 2006Providence, Rhode Island AreaOrganized, restructured, and redesigned MarketingSherpa.com according to research and design best-practices in color, space, clickability and readability.
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