Amanda MacArthur is the Director of Content at Lantern, where she plays a pivotal role in ensuring the highest standards of quality and integrity for every piece of content produced for our clients. With a keen eye for detail and a deep understanding of the power of words, illustrations, and videos, Amanda oversees the creation and publication of all content, ensuring that it not only captivates audiences but also drives meaningful conversions. As a leader in our organization, Amanda is responsible for building and nurturing our exceptional team of creatives. She meticulously selects each team member, seeking out individuals who share her passion for crafting compelling content that resonates with target audiences. Once on board, Amanda provides comprehensive training and guidance, empowering our creatives to transform their masterpieces into strategic, results-driven content.
When she’s not leading the charge at Lantern, you can often find her exploring new restaurants, embarking on road trips to new farmer’s markets, or experimenting with pickling techniques. As a professional recipe developer, Amanda has also ghostwritten several cookbooks, and has been the host of gardening and cooking shows for our clients.More...