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Work Background
API Leisure & Lifestyle - QueenslandNon Executive Board Member
Aug. 2024 - Mar. 2025AustraliaThe institute was originally established in 1918 by the Honourable William Webster, MP, in Victoria, to meet the social needs of the PMG employees, later to become Australia Post and Telstra. The Institute has come a long way from its humble beginnings, originally set up in a single room with a billiard table, cards table and a reading area. It went on to becoming one of Australia’s largest social clubs across Australia. The 1923 Queensland Division of the Postal Institute was established in Brisbane at the old Police Building.
API have a rich, 100+ year history as a community focused QLD NFP for thousands of members, with operations currently incorporating childcare centres, commercial property and holiday rental accommodation. API is now amidst a significant shift in strategic direction, with a strong CEO and refreshed Board of Directors set to take the business on a new journey, whilst continuing to deliver on its purpose.
ConscierraChief Executive Officer
Apr. 2024AustraliaConscierra is a purpose-driven technology services provider focused on delivering innovative solutions that help businesses grow. Our Mission is to be a trusted partner for our clients by delivering innovative solutions for sustained business growth while actively contributing to the betterment of society. Conscierra acknowledges our interconnectedness with society and the environment. The name blends “Conscious” and “Terra,” reflecting our mindfulness towards social and environmental issues. We believe that businesses have the power to drive positive change and contribute to a better world. Our Services: ICT Solutions: We provide customised IT solutions that ensure cost efficiency and business productivity while meeting industry standards. Customised Business Solutions: We develop technology solutions to automate your business so you can focus on what you do best. Branding and Communications: We provide integrated Branding and Communications strategies through a strong use of data and storytelling. Why work with us:
Growth-focused, Impact-driven: Our solutions are meticulously designed to fuel your success and contribute positively to the world around us. We prioritise partnering with organisations that share our vision for driving change and creating a lasting difference. Technical Proficiency with Genuine Accountability: Our team combines advanced technical know-how with a steadfast commitment to taking responsibility for our actions. We go the extra mile to solve your challenges and ensure your satisfaction, because your success is our priority. Diversity-fuelled Innovation: Our team comprises individuals from diverse backgrounds, cultures, and perspectives, and we foster creativity and innovation in every project. By embracing diversity and inclusion, we ensure that our solutions are not only technically superior but also culturally relevant and globally impactful.
Pearl ConsultingManaging Director, APAC
Jan. 2020 - Jun. 2023Pearl Consulting is a purpose-driven boutique consultancy focused on delivering mutual benefit for corporate, non-profit and government partners through the strategic deployment of social impact initiatives. As the Managing Director for Asia Pacific, I look after all aspects of business strategy, growth and operations in this region. I manage virtual teams across multiple time zones, countries and divisions, and ensure projects have visibility with, and advocacy from, senior management.
Pearl ConsultingPartner
Jan. 2017 - Dec. 2020I undertook end-to-end management of the Program Team in Asia Pacific. The team was built around the three pillars of the Digital Economy, Digital Literacy and Tech for Social Good. Full-time assignment at Facebook APAC Policy Programs.
Pearl Consulting Services Pte Ltd (PCS)Senior Advisor
Jan. 2016 - Dec. 2017I managed the program for Southeast Asia markets, alongside developing a strategy for social impact programming for a leading tech company. Full-time assignment at Facebook APAC Policy Programs.
Pearl Consulting Services Pte Ltd (PCS)Independent Consultant
Jan. 2013 - Dec. 2014SingaporePart-time assignment at Microsoft APAC, Education Team
SICPARegional Marketing Director, Asia Pacific
Jan. 2012 - Dec. 2013SingaporeMember of the initial team of the SICPA APAC regional headquarters in Singapore. Developed regional marketing strategies as well as driving the business unit to develop regional business strategies. Planning and leading the execution of key strategic communication tactics to discuss issues faced by government in relation to the effectiveness of the programmes to combat tax evasion and illicit trade.
Microsoft CorporationDirector Audience Marketing, Worldwide Public Sector (ASIA)
Jan. 2011 - Dec. 2012SingaporeStrategising, leading and driving marketing programmes to assist government leaders and other policy makers in adopting initiative to encourage sustainable economic and social development. Partnering Public Sector organisations, including government, healthcare, education and defence, using traditional B2B marketing, direct response marketing, digital and social media and PR. Role coverage includes APAC, Japan, India and Greater China Region
Microsoft Operation Pte. LtdRegional Industry Marketing Manager, APAC
Jan. 2006 - Dec. 2011SingaporeRegional lead for marketing within the Public Sector Group in Asia Pacific Region. Managing various marketing portfolios spanning from Marketing and Corporate Communication, Event and Tradeshows, as well as Sales Enablement Programs for multiple Industry namely Government, Healthcare, Education and Defense.
Microsoft Operation Pte. Ltd.Regional Government Program Manager, APAC
Jan. 2005 - Dec. 2006SingaporeAsia Pacific Regional lead for Microsoft Government Programs which promotes commitments in areas such as Interoperability, Security and promoting access to technology via Local Language availibility.
MicrosoftLicense Compliance Manager, Indonesia
Jan. 2001 - Dec. 2005Jakarta, IndonesiaSubsidiary lead for for genuine software and IPR programs, focused in promoting the benefit of respecting IPR for the local SW and business ecosystem. Responsibility includes organising educational programs for various audience, channel compliance incentive as well as liaison officer for government relations.
VISION INTERPRIMA PICTURES, PTBrand Executive
Jan. 2000 - Dec. 2001Jakarta, IndonesiaManaging all aspect of the sales and marketing for Buena Vista Home Entertainment and Walt Disney Home Video titles for Indonesia. Responsibility included regular review of potential titles to be release in market, pre-production activities related with packaging and replication, post production activities including promotion and distribution. Also served as the Liaison Officer with government bodies and local association related to Intellectual Property Rights for Movies and Videos.
Indonesia Intellectual Property Rights Society/IIPSOperation Manager
Apr. 1997 - Mar. 2000Jakarta, IndonesiaThe head of the IIPS secretariat office with primary responsibility to manage the day to day operation of IIPS - a Non Governmental Organization focusing in IPR Public Education and Policy Engagement. Focus activities included membership management, public education events and hearings, development and commission of public policy papers, as well as maintaining relationship with IPR stake holders.
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