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Work Background
Wettermark Keith Personal Injury LawyersSEO Manager
Jun. 2024Birmingham, Alabama, United States
Marketing SixSEO Content Manager
Jan. 2024 - Jun. 2024Los Angeles County, California, United States
Exceleron DesignsProject Manager
Jan. 2023 - Feb. 2024Tequesta, Florida, United States● Coordinate step-by-step processes and tasks for each project across internal departments, including web development, print media, paid advertising, and photography.
● Create a collaborative team schedule, outlining detailed plans, timelines, and budgets.
● Manage ongoing client communication, serving as the primary point of contact and ensuring we meet or exceed client expectations.
● Develop and nurture strong client relationships, building trust through transparent and effective communication.
● Conduct regular project status meetings with internal teams and contractors to ensure timely achievement of project milestones.
● Log and maintain comprehensive project documentation, including status reports, budgets, and scope change documentation, enabling detailed updates for clients.
Made Ya Click!SEO Content Lead
Jan. 2022 - Feb. 2023Wellington, Florida, United States● Developed SEO content strategies for over ten clients through extensive keyword research, competitor analysis, and capitalizing on the strengths of clients' products and services.
● Managed a team of four content writers, overseeing timely and accurate content delivery. Provided topics, keyword research, and content briefs, while also conducting internal quality control on all content.
● Conducted client-facing meetings to deliver updates on SEO performance and assess the effectiveness of content strategy.
● Guided a team of interns from digital marketing programs at the University of Miami and New Jersey Institute of Technology, focusing on SEO and content best practices.
● Collaborated with various departments, including web development, paid media, and social media, to ensure comprehensive fulfillment of agency's marketing campaigns.
● Worked closely with agency leadership to enhance client retention through clear and prompt communication. Contributed to business development by actively participating in new proposals and engaging in meetings with prospective clients.
Once Upon A Child Social Media Coordinator
Feb. 2021 - Apr. 2022I planned and facilitated social media posts for Facebook, Instagram, and Twitter according to corporate guidelines and using pre-approved graphics. Along with the owner of the store, I planned marketing campaigns that coincided with sales events to maximize local traffic. I performed various audits to plan the most successful campaigns possible, including competitor analysis, identifying market trends, SEO and keywords research, and customer satisfaction surveys.
Made Ya Click!SEO Content Writer
Aug. 2020 - Jan. 2022● Used Semrush to identify content opportunities, analyzing search volume, keyword difficulty, and SERP features.
● Presented content ideation strategy to agency leadership and clients for approval of content calendar.
● Employed Surfer SEO to create content briefs, ensuring effective content structure before writing.
● Authored up to 40 optimized long-form pieces of content monthly for a diverse client portfolio, including YMYL verticals such as finance.
● Stayed updated on E-A-T best practices, ensuring adherence to Google's content quality guidelines and preparing for future algorithm updates.
● Utilized WordPress for direct content deployment, implementing SEO best practices like internal linking, image alt attributes, subheadings, and utilizing SEO plugins such as Yoast.
CENTURY 21®Real Estate Agent/ Consultant
Jun. 2019 - Jul. 2020Birmingham, AlabamaI performed all required duties of real estate agents including contract negotiation, loan coordination, document preparation, and managed positive client relationships. In this position I also learned how to market my services effectively. I managed my own print and digital marketing campaigns as well as consulted on other agents’ campaigns. When fellow agents in my office or our sister office were not seeing the desired results from their marketing efforts, I provided feedback on how to best maximize visibility and engagement.
FreelanceContent Writer
Oct. 2015 - Aug. 2020● Discovered content writing opportunities through various channels, including the university network, word of mouth, local advertisements, and HARO. ● Produced marketing content for small and medium businesses, spanning blogs, landing pages, press releases, email, and social media posts. ● Supported peers at The University of Alabama in educational projects, contributing to research, reviewing drafts, and performing edits. ● Adhered to provided content briefs to craft content aligning with client needs and specifications. ● Learned SEO content best practices to enhance content visibility and organic performance.
Books A MillionNon-Book Manager
Oct. 2015 - Oct. 2017Birmingham, Alabama, United StatesI trained new employees on all non-book departments and products, covering merchandising expectations, necessary computer programs, and all other employee policies and procedures. I monitored key metrics and employee-to-customer interactions regarding non-book products to identify any training opportunities. I also ensured that a consistent and professional marketing theme is maintained throughout the store and met all corporate marketing standards. During my shifts, I was over opening or closing the store, including counting tills, assigning sales goals, supervising up to 25 employees at any given time, and ensuring that all store policies and procedures are strictly followed.
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