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Work Background
Christmas Business MexicoNorth American Sales and Marketing Director
Oct. 2019 - Sep. 2021Mexicali, Baja California, MexicoSales and Marketing department director for sales teams in Mexico and the U.S., focusing marketing efforts on familiarizing end users with sustainable Christmas tree farming to help our B2B clients reach their target audience during peak season. Sales efforts were concentrated on developing proper retail strategies that were tailored and made for each of our clients through market research and correct product placement for each of their branches. Price point negotiation and market preservation through pricing strategies were developed in order to maintain competitiveness across a saturated market. Noteworthy clients I could work and negotiate with are Walmart U.S. and Mexico division, Macy's (dropshipping and eCommerce stores), The Home Depot, H.E.B. (Texas and Mexico divisions), and Soriana group and its store divisions.
B. MarketingCo-Founder
Jul. 2017Mexicali y alrededores, MéxicoCo-founder and sales director of Brench Marketing Agency, formerly Inngenio Business Marketing, as a response to our internal marketing needs, evolving into its business endeavor as more of our clients requested marketing consulting. Our service base is Baja California, Mexico, and the state of California, US. Our strategic location has allowed us to work with clients in both countries across industries such as hospitality, housing and real estate, retail, and construction. Our team comprises fully remote independent freelancers, allowing us to adapt to an ever-changing, fast-evolving marketing world quickly.
Brench LogisticaChief Executive Officer
Jan. 2014MexicoBrench Logistics was founded in 2014 to provide small and medium-sized companies with comprehensive solutions in multimodal global logistics, supplier development, supply chain, warehousing, and distribution. As general manager, my main tasks are supplier development, supply chain management, and general sales director. I lead a small, highly competitive team of five members, each cross-trained fully capable of company operations. We are "Globally Local".
Fast-Rite International de Mexico S de RL de CVGeneral Manager
Jun. 2013 - Jun. 2017Mexicali Area, MexicoAs general manager, I was allowed to rebuild the Mexico branch from a small import and export service based operation to a full-service branch. Implementing and certifying the IMMEX program, the unit fully managed order fulfillment and on-site stock replenishments under VMI programs for large corporate customers such as Eaton Lighting, Rheem (water heater division), and other extensive manufacturing facilities. As the business grew, the need for newly created departments arose, creating an independent import and annex 24 management department to move general manager duties away from compliance and into a sales role, generating sales that continue to benefit the company today as they open their second branch in Mexico.
Telvista Inc.Training Manager
Dec. 2010 - Jun. 2013Mexico City Area, MexicoRelocated to Mexico City to embark on account implementation of the new AT&T U-verse account. Worked with a small group of individuals with whom together we built a new program from the ground up of 300+ plus agents. Promoted to training manager of the account, assigned with five trainers to meet ramp-up goals established by client and upper management.
AT&TOperations Supervisor
Dec. 2008 - Dec. 2010Mexicali, Baja California, MexicoAs operations supervisor, I led a team of twenty agents in the DSL technical support department for customers in the 21-state region of the US. Through constant coaching and effective teaching of approved specialized support techniques, our team could meet and maintain continuous compliance with KPI's across the board. The teams' overall net-sat scores were a definitive push toward my future career within the company.
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