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Work Background
Ulan Nutritional Systems, Inc.Senior Public Relations Manager
Feb. 2019Clearwater, Florida, United States
UNS Marketing SolutionsMarketing And Public Relations Manager
Feb. 2019 - Jun. 2020Clearwater FLUNS Marketing Solutions helps healthcare practice owners and Nutrition Response Testing practitioners build their business through digital marketing, PR & Social Media
USC Annenberg School for CommunicationAdjunct Professor
Jan. 2011 - Jun. 2011My class was on Social Media Content and Tools for PR graduates. It taught the students the basics of the 3-step process - how to monitor and analyze the online comments and conversations about a brand, how to find influencers and develop an effective digital PR strategy and how to measure results..
Online Marketing SummitSpeaker
Jan. 2009 - Jan. 2009Moderator for the Search, SEO and PR panel
Meritus MediaStrategist
May. 2008Clearwater, FloridaMeritus Media is a social media and Digital PR agency based in the Los Angeles area and Tampa Bay. A successful social media and Digital PR strategy requires employees of a brand to engage with their audience. This is still a fairly new concept and most brands don't realize how much support and research has go into developing these conversations, relationships and communities of loyal fans.. At Meritus Media we've helped brands like Time Warner Cable, CPS Energy, Lucy's Cookies, HP, HealthNet and others discover where the conversations are though a social audit. We assist companies to find the right influencers and actionable insights that lead to better R&D and new markets. Now that people active in social media have a voice, they're using it. Reviews and complaints can spread like wildfire and can remain visible in search for many years, if you don't monitor and manage the conversations. We do the heavy lifting of the monitoring, analysis, content production and measurement of results, so that you can spend more time effectively engaging with the right audience on the right platform We also offer training and coaching for marketing and PR professionals who need to learn new skills and stay abreast of the rapidly changing digital marketing field.
Meritus Media IncChief Executive Officer
Jan. 2008 - Oct. 2023Clearwater, Florida, United States
Society for New Communications ResearchSnr. Fellow
Jan. 2006 - Oct. 2023The Society for New Communication Research is a nonprofit think tank dedicated to research and education in new media. Senior Fellows do a research project every year and share their findings at the Symposium in November. My research project is on the changing media landscape and the needs of the media in terms of PR and news content. The survey offers insights for PR professionals and helps them improve their media relations results. These findings have been presented at other PR industry events, such as the PR News Media Relations Summit at the Press Club in Washington DC in December.
Speaker at SES LondonPresident of Expansion Plus
Jan. 2006 - Jan. 2006Panelist on the SEO and News session
Blog Business SummitSpeaker
Jan. 2006 - Jan. 2006Speaker on blogging for business
The Proactive ReportPublisher
Aug. 2003The Proactive Report is an online resource for PR and marketing practitioners. It covers marketing and PR trends and how technology is affecting consumer and buyer behavior and the practice of Public Relations. http://www.proactivereport.com
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