Sally Gayle Falkow
Digital Content Strategist/Writer/Editor
Since 2000, I’ve been immersed in the world of digital communication. Over the last 24 years, I’ve learned how to create effective web content —what works and what doesn’t.
My book, SMART News, is about creating branded content that gets found in search and shared on social media. Each content item should be created to support your business goals, and results should be tracked using analytics. Here are a couple of comments from my clients:
"The article's content was extremely well researched, and the quality was better than expected." Mohan Das
"The new website content, blog posts, and news articles increased our online visibility substantially." AgroAmerica.com
Let's talk if you'd like to improve your content and publish great articles, blog posts, and web content.
Together, we can tell a compelling story.
Skills:
Content strategy: 20+ years of experience developing and implementing successful content strategies for various clients.
Writing – an excellent command of the English language. My writing process includes:
* Researching topics and finding news-related data for an article
* Discovering what your audience needs and responds to using audience analysis and tracking tools.
* Keyword research and placement. Finding keyword clusters for blog post titles.
* Creating content relevant to the customer journey stage.
* Ensuring the content strategy supports your business goals.
* Meeting Google's quality content guidelines.
* Measuring reach and results of the content.
SEO—I‘ve been doing SEO on all content since 2005. I am well-versed in the Google E.E.A.T requirements (Experience, Expertise, Authority, Trust).
Visuals – Canva, Photoshop, Indesign, Illustrator
Writing samples: https://sallyfalkow.carbonmade.com
LinkedIn Profile
https://www.linkedin.com/in/sallyfalkow/More...