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Work Background
Self-Employed Digital Professional Creative Digital Production Consultant
Dec. 2022Chicago, Illinois, United StatesDuring this period of professional transition, I am dedicated to expanding my skills and knowledge while providing consulting services in web production and digital communication. Highlights of this period include: • Continuous Learning: Enrolled in courses related to digital production, leadership, product and project management, enhancing my skills in AEM, cross-team communication, and AI. • Consulting Projects: Completed successful consulting projects for nonprofits, entrepreneurs, and small businesses, focusing on digital strategy, content production, web updates, and even helping with career counseling. These projects allowed me to apply my expertise in real-world scenarios, driving enhanced digital presence, new project launches, and support toward career advancement goals for clients. • Job Search: Actively engaged in the job market, refining my approach to finding opportunities and expanding my network through strategic outreach and participation in industry events. This period has been instrumental in my professional growth. It has allowed me to refine and expand my skill set and apply it in meaningful ways to prepare for my future career opportunities.
Intersect for AbilityWebsite Consultant / Producer
Dec. 2022 - Aug. 2023Chicago, Illinois, United StatesWordPress Production and Image Editing: Designed and developed their online training resource chapter, incorporating logos and content provided by the team to showcase the 70 opportunities selected by the agency. https://intersectforability.com/
LivCor, a Blackstone CompanyManager: Web Production
Sep. 2021 - Dec. 2022Chicago, Illinois, United StatesPromoted to oversee web production, I spearheaded process innovation and team development to elevate the digital marketing presence for an extensive property portfolio. I led groundbreaking initiatives that modernized digital interaction experiences and optimized content for SEO, enhancing our marketing analytics and project processes within a new CMS. • Website Migration Excellence: Led the pioneering website migration initiative, significantly boosting the digital presence of an extensive property portfolio. • Enhanced Digital Interaction: Drove the modernization of website aesthetics and content management, integrating updated multimedia elements and SEO enhancements. • Data-Driven Marketing: Implemented SEO and UX best practices, enabling the team to access more consistent, insightful marketing analytics.
LivCor, a Blackstone CompanySenior Web Producer
May. 2021 - Sep. 2021Chicago, Illinois, United States
ZyngaSenior Producer, Marketing Department
Jul. 2020 - Mar. 2021Chicago, Illinois, United StatesAligned team performance with organizational objectives, I managed the development of media assets across game properties and social platforms, contributing significantly to the success of Zynga's mobile games. My collaboration with the Poker Social Marketing team was pivotal in producing and distributing assets that promoted key events, amplifying our brand's reach. • Media Asset Management: Directed the creation of diverse media assets for game properties and social media, ensuring brand consistency across platforms. • Social Media Campaigns: Collaborated with the Social Marketing team to produce and distribute creative assets, amplifying event promotions.
ROGERS PARK PROVISIONS, LLCWeekend Sales Associate (Sunday Shop Girl)
May. 2019 - Mar. 2020Chicago, Illinois, United StatesEmbracing the world of retail sales on weekends, I delved deep into the intricacies of customer service, satisfaction, sales, and merchandising. My role at this boutique—a haven for connoisseurs of specialty ciders, fine wines, craft beers, artisan cheeses, and charcuterie—was more than just a job; it was an immersive educational experience that enhanced my understanding of sales dynamics, which proved invaluable in my primary role in advertising creative. • Customer Service & Sales Excellence: Built strong customer relationships, guiding choices among a curated selection of beverages and gourmet foods. My approach to customer service was always to exceed expectations, ensuring a memorable and personalized shopping experience. • Merchandising & Product Expertise: Showcased an array of specialty products with an emphasis on ciders, contributing to the store’s vibrant atmosphere and its reputation as a local treasure. • Certification & Responsibility: Earned TIPS certification, bolstering my skills in responsible selling and service of alcohol. This certification reflected my commitment to community safety and responsible retailing. Skills Developed: Exceptional Customer Service
Relationship Development
Effective Communication
EpsilonSenior Digital Producer, Team Lead
May. 2012 - Jul. 2020Chicago, Illinois, United StatesAdvanced from Digital Producer to Senior Team Lead, I directed a talented team in the production of creative digital content for renowned clients. I was an embedded team member for innovative projects, like the award-winning "Grasshopper" tool for Adobe Illustrator, and implemented system efficiencies that improved both server performance and user experience. • Innovative Tool Development: Deeply embedded in the Grasshopper project team, creating a design tool extension for Adobe Illustrator, which was recognized with an industry award. View the award video: https://vimeo.com/344911177. • System Efficiency Initiative: Devised and implemented a content maintenance system that resulted in a 50% improvement in server performance and a 75% enhancement in user experience. • End-to-end Project Production Supervision: Managed complex client projects, overseeing the digital media production, CMS integration, and troubleshooting for advertisements and e-commerce. • Professional Development Cultivation: Established a team culture focused on professional growth, problem-solving, and meeting management, enhancing creative content development. • Automation Improvements: Collaborated to create automations that allowed for the production of over 1.5 million ads per team member annually.
Playboy Enterprises, Inc.Web Designer/Production Manager
Aug. 2006 - May. 2012Chicago, Illinois, United StatesIn my role at Playboy, I managed web content updates and the transition of the website to a custom CMS. My work ensured editorial consistency, maximized ad revenue, and improved the site's overall user experience. •. Home Page Management: Curated daily content updates, significantly driving user engagement and site traffic. •. CMS Transition: Transitioned the website to a tailored CMS, enhancing editorial uniformity and ad revenue.
International Engineering ConsortiumWeb Designer
Aug. 2003 - Aug. 2006Chicago, Illinois, United StatesAt the International Engineering Consortium, I served as part of the creative force behind the digital presence of numerous high-profile conventions. My role entailed crafting compelling visual identities and user-friendly websites, utilizing my expertise in HTML and CSS to bring each event's unique narrative to the digital forefront. • Website Development: Orchestrated the end-to-end creation of convention websites, from conceptualizing logo designs to deploying fully functional sites. My designs were not only aesthetically pleasing but also highly functional, providing a seamless user experience without the aid of CMS tools. • Multimedia Content Creation: Skillfully edited videos and photos, transforming raw footage from conventions into engaging marketable content that extended the life of each event beyond its physical tenure. • Content Management & Newsletter Production: Curated and refined content for monthly newsletters, ensuring timely and impactful communication with our audience, and reinforcing the Consortium’s position as a thought leader in the industry. • Advertising Design: Crafted eye-catching web banner ads that captured attention and drove significant traffic to the company’s conferences and publications. Skills Developed: Advanced Graphic Design
Proficient Web Content Production
Strategic Communication
Expertise in Web Design Fundamentals
Mastery of Adobe Creative Suite, HTML, and CSS
McDougal LittellAssociate Producer
Nov. 2001 - Nov. 2002Evanston, Illinois, United StatesIn my tenure as an Associate Producer at McDougal Littell, I was instrumental in bridging technology and education. My role was pivotal in developing and delivering innovative software solutions that streamlined educational processes and enhanced learning experiences. • Educational Software Development: Spearheaded the optimization of technology processes, leading to the successful delivery of the Lesson Planner software tailored for the middle school history curriculum, which was lauded for its user-centric design and utility. • Content Accuracy & State Standards Alignment: Vigilantly ensured the accuracy of state correlation tagging for textbook chapters, a critical component in maintaining the educational integrity and compliance of our content. • Web Content Creation: Crafted over 800 HTML pages for integration into the Lesson Planner software, enabling a robust and interactive platform for educators to plan and execute their lessons. • User Guide Authorship: Authored and meticulously revised a suite of five user guides, providing comprehensive support and enhancing the usability of our educational tools for teachers nationwide. Skills Honed: Effective Communication
Proficiency in Adobe Creative Suite
Expert HTML Development
Northwestern UniversityWeb Producer/Designer
Dec. 2000 - Aug. 2001Evanston, Illinois, United StatesAt the intersection of technology and academia, I had the privilege of crafting the digital face of the Weinberg College of Arts and Sciences at Northwestern University, shaping the inaugural online experience for prospective students and their families. My tenure was marked by collaborative projects that not only showcased the university's offerings but also enhanced the academic departments' online presence. • Collaborative Web Strategy and Development: Worked hand-in-hand with the technology and communications teams to conceptualize, design, implement, and test a website aimed at marketing the Weinberg College of Arts and Sciences to potential students and their parents. This project was the first step towards elevating Northwestern's digital recruitment strategy. • Student Handbook Digitalization: Spearheaded the development of a beta version of the current College of Arts and Sciences Student Handbook, transforming it into an accessible and user-friendly digital resource that supported student engagement and academic planning. • Departmental Website Overhaul: Took charge of creating, developing, and maintaining websites for the English, Comparative Literature, and Jewish Studies Departments within the Weinberg College of Arts and Sciences, ensuring each site was reflective of the departments' scholarly excellence and community values. Key Contributions: • Pioneered the digital storytelling of Northwestern University's Weinberg College of Arts and Sciences, enhancing its engagement with prospective students through compelling web design. • Fostered academic community and learning by creating the online visibility and functionality of departmental resources.
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