FreelanceFreelance Writer & Consultant
Apr. 2018 - Jun. 2020London, United KingdomTo understand good content, you have to understand people. People are endlessly fascinating. Over the years I've become proficient at watching, observing and absorbing, enabling me to uncover the latest consumer behaviour and write the most incisive pieces. Beautifully crafted messages are my speciality. You know, the ones that read so easily but write so frustratingly? Often, saying things better is having the courage to say less. KEY SKILLS
- Creative writing style, adaptable for different audiences and purposes - Specialisms include book-writing, trends reports, digital content, editing, but has also worked in the music, FMCG, nutrition, academic and branding spaces - Brand strategist with a keen eye for positioning, brand identity and cultural analysis - Proficient quantitative and qualitative research and analytical skills in various sectors including academic and commercial; particularly skilled at interviewing, focus groups, and finding the story in the data - Trendspotting expert; obsessively curious about both industry- and consumer-focused trends - Strong communication skills and client management; personable, tactful and confident