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Work Background
LusaCommercial Officer | April 2023 to Present
Apr. 2023Lisbon, PortugalOversee national and international Sales; report directly to the Chief Executive Officer. Deliver results on the commercial side of the business; exceptional ability to drive sales into new customer markets. Manage a dedicated team of key account managers. Launched a new photo monitoring system (third-party vendor), which generates 500% of the budget allocated to that category (year-to-date). Exercise detailed analysis and judgment while reviewing data information; skilled in re-visualizing and refining the Sales Pipelines information and tableau de bords. Drive change and true investment in Commercial and Business Development. Leverage experience and functional knowledge to define, develop, and implement annual budgets and control and marketing plan; highly skilled in researching consumer markets and competitors. Employ refined relationship-building skills and collaborative mindset to build enduring commercial and institutional relationships with other News Agencies. Lead projects, which involve cross-functional teams; guarantee all logistics required for events while monitoring business plan activities, including new product launches, cross-selling, and segment upselling. Contribute to corporate financial health by registering consecutive increases in sales over previous years since 2017; achieved above budget sales in 2022. Defined media strategies and relations designed to promote products and company, typically through use of Relational Marketing and Below-the-Line Marketing. Supervise, develop, and implement comprehensive marketing, social media, and communication strategies. Build up projects for new products, services, and events management (internal / external). Generated stability by rebranding of Agência Lusa in December 2018; refocused message from a stagnant, dated brand to a modern, visually appealing image.
MINDS InternationalMember of the Executive Board
Apr. 2018 - May. 2020GermanyFulfilled two mandates as a member of the Executive board, with the mission of promoting a global network of news agencies, in a collaborative environment and at an executive and C-level environment. Responsible for the co-development of the Annual Business Plan, its approval and execution. As a group, MINDS ensures support for digital development, in a logic of economy 4.0, for news agencies and the media in general
Organized semiannual events, in different locations around the world (highlighting the direct organization of the event in Lisbon, in the spring of 2019, with more than 100 participants)
LusaCommercial and Marketing Officer | 09/2015 to 04/2023
Sep. 2015 - Apr. 2023Lisbon Area, Portugal.
WIT SoftwareBusiness Development Manager | Marketing Director
Jan. 2013 - Jan. 2015Lisbon Area, PortugalDrive innovation while overseeing product marketing and communications plans, including product marketing plans and an institutional marketing plan. Developed a global marketing strategy for Rich Communications Services and TV Suite (TV Software) services for national and international markets. Served as marketing leader of a FinTech project; oversaw strategic marketing by coordinating activities for development of a technological banking offer with international target of un-banked, which included gaming and rewards functionalities.
Claranet PortugalProduct Marketing Manager
Jan. 2012 - Jan. 2013Lisbon Area, PortugalCoordinated Product Lab; oversaw development and implementation of new products and go -to-market solutions in Cloud, Managing Services and Virtualization. Delivered key contributions toward success through a focus on development. Defined strategy and implementation of product portfolio and communication marketing within a fast-paced, high-profile environment. Managed corporate marketing and communications functions, which included Social and Digital Media. Co-defined the business unit’s annual marketing plan.
VodafoneMobile Broadband & Enterprise Mobility Product Manager
Jan. 2006 - Jan. 2011Lisbon Area, Portugal
Portugal TelecomWeb & IT Product Manager
Jan. 2003 - Jan. 2006Lisbon Area, Portugal
Portugal TelecomTMN - Product Manager / Brand Manager
Jan. 1996 - Jan. 2003
Sprint International / Global OneConsumer Markets Trainee
Jan. 1995 - Jan. 1996
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