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MedtronicHead of MIC/Sr. Medical Education and Innovation Center Manager - EMEA-Region Led Markets
May. 2022 - Feb. 2025Istanbul, TurkeyAccomplishments / Achievements: Oversaw large portfolio of in-house product training programs and initiatives, accredited by Royal College of Surgeons, for field support teams and customers. Managed, mentored, and trained MIC team; regularly developed MIC by renewing all training center devices and simulators to comply with evolving requirements and technological advances. Built and served as primary leadership force for global training center serving healthcare professionals in 53 countries throughout Europe, Middle East, and Africa; boosting participation 100%. Led development of $35 million innovation center with new robotic surgical capabilities, digital high-tech equipment and Virtual Reality, augmented reality, and mixed reality technologies that boosted retention 76%. Spearheaded development of MIC Calendar 2.0 Booking and Reporting initiative throughout EMEA region and globally, expediting bookings and online reporting by 90%. Drove innovation through MIC Istanbul digitalization project, fostering collaboration between global IT, XR, VES, marketing, commercial and T&E teams. Led numerous initiatives enhancing product and service offerings, including standardizing reporting metrics and dashboards and expanding XR library in MIC Istanbul. Implemented extended VR MICRA trainings with TE team that became standard throughout EMEA region. Made strategic use of social media channels, elevating brand awareness and equity while showcasing company’s ability to drive communications and industry conversations region-wide. Contributed to patient safety, quality and ethics, ensuring budget approval for Royal College of Surgeons accreditation and fostering culture of safety and standardized training quality in EMEA region. Developed high-performing teams, fostering inclusion, diversity and equity while nurturing environment of open dialogue that attracted top talent and ensured retention.
NIHON KOHDEN EUROPE Clinical Marketing Manager
Oct. 2020 - May. 2022Rosbach vor der Höhe, Hesse, GermanySpearhead strategic marketing fuelling international market share and revenue growth. Work with Distributor Business Unit sales and marketing teams and European subsidiaries to target and penetrate high-growth regions. Provide clinical marketing consultancy and coaching to meet strategic marketing goals. Manage regulatory compliance. Serve as SME in European marketing group regarding clinical applications, covering ICU, CCU, OR, ER. Play key roles in clinical meetings, congresses, and tradeshows. Throughout tenure:
• Contributed to commercial success of critical care line.
• Optimised staff training, created and launched first online e-learning content in Academy Maker at European product marketing team and optimised performance in sales, accounts development and product implementation.
• Elevated user experience.
• Built clinical sales specialist network in European region.
• Enhanced marketing communications, clinical messaging, and channels development.
LivaNovaInternational Sales Manager, Cardiopulmonary, Turkey and Central Asia
Mar. 2018 - Nov. 2018Dubai, United Arab EmiratesStrategically managed planning and sales operations focused on propelling international market penetration and growth – driving 12-distributor base across Uzbekistan, Azerbaijan, Georgia, Kyrgyzstan, Kazakhstan, Cyprus and Turkey. Contributed with top leaders in marketing, business development, and competitive planning. Throughout tenure:
• Grew market share for company's featured products with establishment of robust distribution channels.
• Headed sale of 36 HLM (heart-lung machine) devices by delivering attractive proposals and maintaining commitment to client satisfaction during MOH tender and over-achieve sales target 60% in 2018.
• Catapulted ECMO sales 50% by pioneering establishment of first animal ECMO wetlab in Turkey, further promoting financial growth.
AbbottBusiness Development Manager, Heart Failure
Feb. 2017 - Jan. 2018Istanbul, TurkeyDirected business operations, strategy, and development for the national Heart Failure technical product portfolio. Developed business plans targeting sales, business development, and marketing focused on surpassing revenue and profitability goals. Drove new market penetration and cultivation of lucrative relationships with new and existing customers. Throughout tenure:
• Stimulated financial growth and customer satisfaction for the Heart Failure business line.
• Delivered 9% market share growth while raising implant number 44% for HM3-LVAD products in Turkey.
• Raised public brand awareness with innovative marketing campaign.
Getinge GroupCountry Therapy Sales Manager
Jan. 2015 - Feb. 2017Istanbul, TurkeyMotivated sales growth to surpass annual and quarterly targets. Generated core sales, business development, and marketing plans for technical products. Ensured top levels of customer satisfaction and loyalty via quality services. Throughout tenure:
• Increased market share to 85% and sales by 50% for Pulsion products nationwide.
• Chosen to serve as international master trainer for all CEE countries.
• Achieved rapid market growth via strategic promotions.
• Ensured profitable customer agreements by effectively negotiating sales and business terms.
PULSION Medical Systems SECountry Sales & Marketing Manager Turkey
Sep. 2012 - Jan. 2015Istanbul, TurkeyDirected corporate operations, including sales, marketing, technical services, logistics, customs, customer and dealer training, and clinical applications. Managed relations with an exclusive distributor and 18 sub-dealers throughout Turkey. Drove tenders and all projects in Turkey, Azerbaijan, and the Turkish Republic of Northern Cyprus. Throughout tenure:
• Built and grew company from zero to €200K, completing UBB registrations and identifying new distributors and dealers.
• Honoured as Sales Representative of the Year for 2013.
DraegerModality Manager, Monitoring, Systems & IT
May. 2011 - Jul. 2012Istanbul, TurkeyFormulated marketing plans and business development strategies for Monitoring and IT Solutions. Coordinated development and execution of sales objectives, strategies, advertising, promotions, PR, and market research activities. Throughout tenure:
• Headed successful promotion of Draeger IT Solutions.
• Led pioneering installation of Innovian pre/intra-operative patient data management system in Turkey.
• Delivered sales and market share annual goals while achieving top levels of repeat business.
• Led successful new product launches and maintained growth on pillar products.
University of PisaPh.D in Applied Physics
Jan. 2008 - Jan. 2011Pisa,ItalyResearch Interests • Monte Carlo simulations of SPECT/PET whole body system and detectors by using GATE simulation software,
• Collimator designs and simulations,
• Clinical Data Acquisitions with YAP-(S)PETII Scanner in SPECT mode,
• Scientific Computing,
• Image Reconstruction Methods for SPECT,
• High performance- / parallel- / grid-computing, • Linux server administration.
DraegerTechnical Service Support Engineer
Mar. 2007 - Jan. 2008Prepared annual and longer-term marketing plans as well as business development strategies for Monitoring and IT Solutions. Analysed brand, market and competitive activity by gathering competitive information, identifying drivers and refining segmentation according to customer needs. Coordinated development and execution of sales objectives, strategies, advertising, promotions, PR and market research activities. Established a key opinion leader pool with regular follow-ups. Developed, implemented and updated sales force product training. Provided support to the sales process to ensure appropriate products, services, and configurations to present to the customer. • Led successful promotion of Draeger IT Solutions including Innovian, OneNet network architecture, telemetry, and IT services.
• Installed Innovian pre/intra-operative patient data management system for anaesthesia department of Dokuz Eylul University Hospital in Izmir, the first Draeger IT project in Turkey.
• Accomplished sales and market share annual goals at the budgeted expense levels.
• Developed strong relationships and repeat business with opinion leaders and major clients.
• Orchestrated successful new product launches and maintained growth on pillar products.
Dr.Ternar-Orhan Ternar Scientific and Medical Apparatus Production CompanyAssistant Manager
Jun. 2001 - Mar. 2007Assessed market conditions and directed sales and marketing efforts with a diverse clientele. Cultivated relationships with existing and prospective clients to develop a reliable sales pipeline. Generated leads and conducted sales presentations, consulting on appropriate solutions to fulfil client requirements both short term and long term. • Brought a significant share of new clients, positively impacting overall sales figures. • Earned recognition as Best Sales Assistant Manager.
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