Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Dot Digital GroupInstructional Designer
Apr. 2022● Acts as an instructional designer and educational product owner responsible for developing EdTech learning solutions for various clients, including Fortune 100 organizations.
● Oversees the development process from concept to implementation, ensuring alignment with client objectives and goals.
● Designs customized learning paths, corporate universities, and immersive learning experiences tailored to client specifications, with adaptability and versatility in engaging with clients from various industries and sizes.
● Collaborates closely with clients to accurately capture and fulfill their learning solution requirements.
● Employs extensive instructional design, educational technology, and multimedia production expertise to create engaging and effective learning experiences.
● Utilizes creativity and innovation to design bespoke solutions that address the varied needs of clients.
● Plays a key role in shaping the direction and vision of EdTech projects, steering them towards successful outcomes.
● Consistently delivered high-quality learning solutions that met or exceeded client expectations. Achievements:
● Integrated generative AI tools (such as developing a custom GPT for instructional design support), authoring tools, new frameworks, and innovative approaches to enhance the instructional design process.
● Enhanced contract profit margins by more than 15% through innovations in workflow and process.
● Contributed to developing a new product: a gamified authoring tool that automates the implementation of customized components and resources directly from text scripts.
● Collaborated in developing new frameworks, AI tools, and gamification mechanics within learning solutions.
DOT Digital GroupE-learning Developer
Apr. 2022Brazil● Develops e-learning solutions utilizing various authoring tools while creating diverse e-learning experiences, ranging from straightforward e-learning modules to immersive, gamified solutions.
● Leverages instructional design and multimedia production expertise to design engaging and effective learning experiences.
● Uses Articulate Storyline and Articulate Rise to develop interactive and visually appealing e-learning modules.
● Employs Camtasia for video-based content creation, enhancing learning experiences with multimedia elements.
● Utilises Adobe Creative Cloud tools such as Illustrator, Photoshop, and Premiere for graphic design, video editing, and multimedia production.
● Incorporates microlearning principles to deliver bite-sized learning content, improving retention and engagement.
● Develops immersive gamified solutions to boost learner motivation and engagement through interactive elements and game mechanics. Achievements:
● Implemented artificial voice technologies, and created custom video content using AI-powered animation and editing platforms.
● Achieved more than a 20% reduction in solution delivery lead time through AI tools.
● Implemented streamlined processes for content creation, review, and publishing, thereby reducing turnaround times for course development.
● Enhanced user experience (UX) with new e-learning functionalities improved engagement and learning outcomes among learners.
● Incorporated interactive elements such as quizzes, simulations, and gamified activities to enhance learner interactivity and knowledge retention.
● Developed standardized templates and style guides for course design, ensuring consistency and brand identity across all e-learning content.
● Implemented robust quality assurance processes to ensure error-free content and adherence to instructional design best practices.
School of the VoidInstructional Designer
Oct. 2018 - Apr. 2022Remote- Led the design, production, and management of digital courses for a digital school catering hundreds of students.
- Developed educational objects from content ideation, design, development, to implementation.
- Oversaw the management of multiple courses, ensuring they were up-to-date, relevant, and engaging for students.
- Collaborated with instructors and subject matter experts to create high-quality course content.
- Monitored student progress and engagement levels, implementing adjustments to optimize learning outcomes.
- Utilized data analysis to assess the effectiveness of marketing campaigns and course content.
- Successfully maintained a diverse portfolio of dozens of courses, covering various topics and subjects.
- Developed strong organizational and management skills in handling the operations of the digital school.
School of the VoidDigital Marketing Manager
Oct. 2018 - Jan. 2022Brazil- Conceptualized and developed digital marketing and inbound marketing campaigns, converting thousands of leads and hundreds of clients.
- Implemented effective strategies to ensure the success and growth of the digital school's offerings.
- Implemented project management tools, resulting in a 60% increase in delivery efficiency.
MKS AgencyCreative Art Director
Nov. 2016 - Oct. 2018Florianópolis, Santa Catarina, Brazil- Oversaw the conceptualization and execution of digital marketing campaigns, ensuring a cohesive and impactful brand presence across various digital platforms.
- Led the graphic design team in creating visually compelling assets tailored to enhance campaign objectives, including website graphics, social media content, and email marketing materials.
- Directed video production efforts, from storyboarding to editing, to produce engaging content that aligns with campaign goals and resonates with target audiences.
- Collaborated with copywriters to develop persuasive and brand-consistent messaging across all marketing materials, optimizing content for engagement and conversion.
- Managed cross-functional teams, coordinating efforts between graphic designers, video editors, and copywriters to ensure timely and budget-compliant delivery of campaign components.
- Analyzed campaign performance data to identify trends, measure effectiveness, and recommend strategic adjustments for future initiatives.
- Stayed abreast of industry trends and emerging technologies to continuously innovate and elevate the brand’s digital marketing efforts.
Píbola AgencyArt Director
Aug. 2012 - Nov. 2016Campinas, São Paulo, Brazil-Spearheaded the development of brand identity, crafting unique visual and messaging elements that resonated with target audiences and differentiated the brand in the market.
-Provided expert branding consultancy, advising on brand strategy, positioning, and evolution to ensure coherence and impact across all customer touchpoints.
-Specialized in information design, creating clear and compelling visual representations of complex data to improve understanding and engagement.
-Designed and produced various advertising materials, from digital ads to print collateral, that effectively communicated brand values and drove marketing objectives.
PíbolaCopywriter
Aug. 2012 - Nov. 2016Vinhedo, São Paulo, Brazil-Crafted compelling and original copy for a variety of channels, including websites, email campaigns, social media, and print materials, ensuring brand consistency across all platforms.
-Conducted thorough research to understand industry trends, target audience preferences, and competitive landscape to inform strategic messaging.
-Collaborated closely with the marketing team to develop creative concepts and promotional strategies that effectively communicated the brand's message and values.
-Edited and proofread content to ensure accuracy, clarity, and coherence, upholding the highest standards of quality and brand voice.
-Managed multiple projects simultaneously, meeting tight deadlines while maintaining attention to detail and creativity.
-Utilized SEO principles to optimize copy for search engines, increasing visibility and driving web traffic.
-Analyzed campaign performance and audience engagement to refine copywriting strategies and enhance future content effectiveness.
Portinho GroupMarketing Analyst
Sep. 2011 - Oct. 2012Vinhedo, São Paulo, Brazil-Developed and implemented comprehensive internal marketing campaigns, aligning strategies with organizational goals and leadership vision.
-Coordinated with management to ensure messaging consistency across all internal communications and promotional materials.
-Managed project timelines, budgets, and resources to achieve campaign objectives efficiently and effectively.
-Conducted market research and analysis to inform campaign strategies and measure effectiveness, adjusting tactics as needed.
-Facilitated cross-departmental collaboration to integrate marketing efforts and enhance overall campaign impact.
-Supported the creation of marketing content, including digital, print, and multimedia, to engage target audiences internally.
-Monitored and reported campaign performance, providing insights and recommendations for future marketing initiatives.
Doltone HouseEvent Supervisor
Nov. 2008 - Jun. 2011Sydney, Australia-Organized and supervised various events at a renowned event center, ensuring seamless execution and high client satisfaction.
IBM BrazilCustomer Service Representative
Apr. 2007 - Nov. 2008Campinas, São Paulo, Brazil-Conducted contract audits and managed documentation, ensuring compliance and accuracy.
-Maintained direct communication with the IBM team in the USA to facilitate project coordination and execution.
Pin Box Audiovisual ProductionAudio Visual Technician
Oct. 2005 - Nov. 2006Campinas, São Paulo, Brazil-Managed the production of corporate and promotional videos, overseeing the conceptualisation, scripting, and post-production processes.
-Acted as a key assistant to on-location filming teams, coordinating logistics, equipment setup, and technical troubleshooting to ensure smooth operation.
-Collaborated closely with directors, producers, and creative teams to realise project visions while adhering to budget and time constraints.
-Provided technical support for audio and visual equipment, including setup, operation, and maintenance, to guarantee high-quality outputs.
-Developed and implemented audio-visual solutions tailored to meet the specific needs of projects, enhancing overall presentation and audience engagement.
Intch is a Professional Networking App for the Future of WorkSee more people like Guilherme on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
498396 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
15
Designer gráfico
90353 people
18
Designer and Director Photography @ MKT Marketing Inteligente
17
Arquiteta
15
Designer gráfico