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Work Background
Dot Digital GroupInstructional Designer
Apr. 2022● Acts as an instructional designer and educational product owner responsible for developing EdTech learning solutions for various clients, including Fortune 100 organizations.
● Oversees the development process from concept to implementation, ensuring alignment with client objectives and goals.
● Designs customized learning paths, corporate universities, and immersive learning experiences tailored to client specifications, with adaptability and versatility in engaging with clients from various industries and sizes.
● Collaborates closely with clients to accurately capture and fulfill their learning solution requirements.
● Employs extensive instructional design, educational technology, and multimedia production expertise to create engaging and effective learning experiences.
● Utilizes creativity and innovation to design bespoke solutions that address the varied needs of clients.
● Plays a key role in shaping the direction and vision of EdTech projects, steering them towards successful outcomes.
● Consistently delivered high-quality learning solutions that met or exceeded client expectations. Achievements:
● Integrated generative AI tools (such as developing a custom GPT for instructional design support), authoring tools, new frameworks, and innovative approaches to enhance the instructional design process.
● Enhanced contract profit margins by more than 15% through innovations in workflow and process.
● Contributed to developing a new product: a gamified authoring tool that automates the implementation of customized components and resources directly from text scripts.
● Collaborated in developing new frameworks, AI tools, and gamification mechanics within learning solutions.
DOT Digital GroupE-learning Developer
Apr. 2022Brazil● Develops e-learning solutions utilizing various authoring tools while creating diverse e-learning experiences, ranging from straightforward e-learning modules to immersive, gamified solutions.
● Leverages instructional design and multimedia production expertise to design engaging and effective learning experiences.
● Uses Articulate Storyline and Articulate Rise to develop interactive and visually appealing e-learning modules.
● Employs Camtasia for video-based content creation, enhancing learning experiences with multimedia elements.
● Utilises Adobe Creative Cloud tools such as Illustrator, Photoshop, and Premiere for graphic design, video editing, and multimedia production.
● Incorporates microlearning principles to deliver bite-sized learning content, improving retention and engagement.
● Develops immersive gamified solutions to boost learner motivation and engagement through interactive elements and game mechanics. Achievements:
● Implemented artificial voice technologies, and created custom video content using AI-powered animation and editing platforms.
● Achieved more than a 20% reduction in solution delivery lead time through AI tools.
● Implemented streamlined processes for content creation, review, and publishing, thereby reducing turnaround times for course development.
● Enhanced user experience (UX) with new e-learning functionalities improved engagement and learning outcomes among learners.
● Incorporated interactive elements such as quizzes, simulations, and gamified activities to enhance learner interactivity and knowledge retention.
● Developed standardized templates and style guides for course design, ensuring consistency and brand identity across all e-learning content.
● Implemented robust quality assurance processes to ensure error-free content and adherence to instructional design best practices.
School of the VoidInstructional Designer
Oct. 2018 - Apr. 2022Remote- Led the design, production, and management of digital courses for a digital school catering hundreds of students.
- Developed educational objects from content ideation, design, development, to implementation.
- Oversaw the management of multiple courses, ensuring they were up-to-date, relevant, and engaging for students.
- Collaborated with instructors and subject matter experts to create high-quality course content.
- Monitored student progress and engagement levels, implementing adjustments to optimize learning outcomes.
- Utilized data analysis to assess the effectiveness of marketing campaigns and course content.
- Successfully maintained a diverse portfolio of dozens of courses, covering various topics and subjects.
- Developed strong organizational and management skills in handling the operations of the digital school.
School of the VoidDigital Marketing Manager
Oct. 2018 - Jan. 2022Brazil- Conceptualized and developed digital marketing and inbound marketing campaigns, converting thousands of leads and hundreds of clients.
- Implemented effective strategies to ensure the success and growth of the digital school's offerings.
- Implemented project management tools, resulting in a 60% increase in delivery efficiency.
MKS AgencyCreative Art Director
Nov. 2016 - Oct. 2018Florianópolis, Santa Catarina, Brazil- Oversaw the conceptualization and execution of digital marketing campaigns, ensuring a cohesive and impactful brand presence across various digital platforms.
- Led the graphic design team in creating visually compelling assets tailored to enhance campaign objectives, including website graphics, social media content, and email marketing materials.
- Directed video production efforts, from storyboarding to editing, to produce engaging content that aligns with campaign goals and resonates with target audiences.
- Collaborated with copywriters to develop persuasive and brand-consistent messaging across all marketing materials, optimizing content for engagement and conversion.
- Managed cross-functional teams, coordinating efforts between graphic designers, video editors, and copywriters to ensure timely and budget-compliant delivery of campaign components.
- Analyzed campaign performance data to identify trends, measure effectiveness, and recommend strategic adjustments for future initiatives.
- Stayed abreast of industry trends and emerging technologies to continuously innovate and elevate the brand’s digital marketing efforts.
Píbola AgencyArt Director
Aug. 2012 - Nov. 2016Campinas, São Paulo, Brazil-Spearheaded the development of brand identity, crafting unique visual and messaging elements that resonated with target audiences and differentiated the brand in the market.
-Provided expert branding consultancy, advising on brand strategy, positioning, and evolution to ensure coherence and impact across all customer touchpoints.
-Specialized in information design, creating clear and compelling visual representations of complex data to improve understanding and engagement.
-Designed and produced various advertising materials, from digital ads to print collateral, that effectively communicated brand values and drove marketing objectives.
PíbolaCopywriter
Aug. 2012 - Nov. 2016Vinhedo, São Paulo, Brazil-Crafted compelling and original copy for a variety of channels, including websites, email campaigns, social media, and print materials, ensuring brand consistency across all platforms.
-Conducted thorough research to understand industry trends, target audience preferences, and competitive landscape to inform strategic messaging.
-Collaborated closely with the marketing team to develop creative concepts and promotional strategies that effectively communicated the brand's message and values.
-Edited and proofread content to ensure accuracy, clarity, and coherence, upholding the highest standards of quality and brand voice.
-Managed multiple projects simultaneously, meeting tight deadlines while maintaining attention to detail and creativity.
-Utilized SEO principles to optimize copy for search engines, increasing visibility and driving web traffic.
-Analyzed campaign performance and audience engagement to refine copywriting strategies and enhance future content effectiveness.
Portinho GroupMarketing Analyst
Sep. 2011 - Oct. 2012Vinhedo, São Paulo, Brazil-Developed and implemented comprehensive internal marketing campaigns, aligning strategies with organizational goals and leadership vision.
-Coordinated with management to ensure messaging consistency across all internal communications and promotional materials.
-Managed project timelines, budgets, and resources to achieve campaign objectives efficiently and effectively.
-Conducted market research and analysis to inform campaign strategies and measure effectiveness, adjusting tactics as needed.
-Facilitated cross-departmental collaboration to integrate marketing efforts and enhance overall campaign impact.
-Supported the creation of marketing content, including digital, print, and multimedia, to engage target audiences internally.
-Monitored and reported campaign performance, providing insights and recommendations for future marketing initiatives.
Doltone HouseEvent Supervisor
Nov. 2008 - Jun. 2011Sydney, Australia-Organized and supervised various events at a renowned event center, ensuring seamless execution and high client satisfaction.
IBM BrazilCustomer Service Representative
Apr. 2007 - Nov. 2008Campinas, São Paulo, Brazil-Conducted contract audits and managed documentation, ensuring compliance and accuracy.
-Maintained direct communication with the IBM team in the USA to facilitate project coordination and execution.
Pin Box Audiovisual ProductionAudio Visual Technician
Oct. 2005 - Nov. 2006Campinas, São Paulo, Brazil-Managed the production of corporate and promotional videos, overseeing the conceptualisation, scripting, and post-production processes.
-Acted as a key assistant to on-location filming teams, coordinating logistics, equipment setup, and technical troubleshooting to ensure smooth operation.
-Collaborated closely with directors, producers, and creative teams to realise project visions while adhering to budget and time constraints.
-Provided technical support for audio and visual equipment, including setup, operation, and maintenance, to guarantee high-quality outputs.
-Developed and implemented audio-visual solutions tailored to meet the specific needs of projects, enhancing overall presentation and audience engagement.
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