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Work Background
GAS AccountingMarketing Manager
Aug. 2024 - Dec. 2024City of Johannesburg, Gauteng, South Africa
SearchKings™ AfricaDigital Marketing Specialist
Mar. 2024 - Jun. 2024South AfricaAt SearchKings Africa, I specialised in a dynamic range of skills, including Digital Marketing, Video Production, Multimedia, Social Media, Marketing, graphic design, and writing. Working on a fixed term contract, I got to bring the #FeelGoodSeries to life. This was a fixed term contract only.
SAICA CA(SA)Project Manager: Digital Communications and Design
Apr. 2017 - Jan. 2024Sandton, JohannesburgDigital Communications Manager | Creative Director | Multimedia Manager
SAICA | [Joined: April 2017] **Key Responsibilities:** - *Content Strategy:* I meticulously manage SAICA's content plan and editorial calendar, aiming to exceed industry standards. - *Team Collaboration:* I closely collaborate with digital and editorial teams to deliver exceptional content. - *Editorial Expertise:* I make strategic editorial decisions and seek senior input when needed. - *Stakeholder Engagement:* I engage stakeholders to align business needs with audience expectations. - *Community Growth:* I amplify contributions from colleagues, SAICA members, and external audiences. - *Quality Assurance:* I ensure high-quality content aligns with digital strategy, style, and brand guidelines. - *Traffic Growth:* My focus is on driving online and social media traffic through engaging content. - *Efficient Processes:* I establish efficient content production processes for collaboration. - *Digital Development:* I contribute to user experience enhancements, channel design, and innovation. - *Audience Engagement:* I stay connected with members and external audiences, identifying story angles. - *Swift Content Creation:* I excel in creating and publishing timely content. - *Digital Maximization:* I work closely with the digital team to optimize SAICA's digital presence. - *Visual Storytelling:* As a Cinematographer and Video Producer, I craft compelling visual stories. **Education:**
- B.A in Audiovisual Production Management and Information Science - University of Johannesburg, Class of 2003 **Connect and Collaborate:**
I'm passionate about digital innovation, storytelling, and creative content creation. Let's connect on LinkedIn and explore the exciting world of digital transformation together.
Econet Kwesé ChannelsMultimedia Manager
May. 2016 - Apr. 2017Bryanston, JohannesburgContent discovery across platforms
Managing team of social media specialists
Coming up with campaigns to increase awareness of the new brand
Working with marketing to ensure that all channels are visible and active on social media platforms.
Discovering new tools to improve online presence and help with campaigns.
Ensure Kwesé is up to date with the latest developments and innovations in social media and interactive products and services.
Manage the selection, integration and training of social media tools.
Designing of rich media content in Photoshop and Adobe Premiere Pro.
Writing of articles for website.
Creating of banner ads and animated GIF images.
Conceptualise and implement engagement media.
Ensure a smooth day-to-day production.
Testing out new methods to see what works and what doesn’t and sharing that with the bigger team.
Train video specialist on best practice for online video content.
Training with Stackla (based in London) over Skype and integrating that into engagement and new developments for the Kwesé online presence.
Working with given budgets and make decisions on how much to spend on what and for how long to get the best results in paid media.
MultiChoiceSocial Media Coordinator
Jul. 2015 - Apr. 2016RandburgReferences: Lee Davies, Samantha Marshall, Zoi Mitakidis Content discovery across all DStv channels.
Writing of social media text on all platforms.
Managing all DStv’s social media platforms (Twitter, Facebook, Instagram and WeChat, Vine, YouTube).
Designing of imaging best suited for a specific post and fun ideas.
Analysing stats to see where content pieces did well and where it can be improved. Listening tools and data tools.
Compiling of monthly status reports across all platforms.
Community management of all DStv social media platforms,
Planning and coordinating content a month in advance to give designers enough time to deliver in time.
Live tweeting during big events like the Rugby World Cup 2015 SA games.
Media24 BeeldMultimedia Editor/Journalist/Videographer *winner multimedia journalist of the year*
Jan. 2012 - Jun. 2013Auckland ParkMultimedia Editor/Videographer/Journalist/Voice-over Artist/Online Editor/Writer Responsible for all Beeld's multimedia and video projects. In the 16 months at Beeld I shot and edited more than 300 videos. These videos reached more than 2 million views over that period. o In the 16 months Beeld's Youtube channel grows from 600 subscribers to more than 18 000.
- Responsible for all Beeld's social media platforms.
o In the 16 months at Beeld
• Twitter grows from 13 000 to more than 43 000 followers
• Facebook grows from 14 000 to more than 33 000 likes. o Provide social media training to all reporters and photographers. - Recording of podcasts and voice-overs.
- Writing of script for voice-overs.
- Writing of newspaper stories.
- Training of junior multimedia journalists.
Liezel Els ProductionsOwner/Producer
Jan. 2004 - Jan. 2016Johannesburg2013 Standard Bank Sikuvile Multimedia Journalist of the Year winner. Photography, videography, web and graphic design.
M-Net New Media (Don't Look Down)Online Editor/Content Producer
Jan. 2004 - Jan. 2012RandburgDuring my time at New Media I worked on 5 seasons of Big Brother Africa, 7 seasons of Idols, 4 seasons of Boer Soek 'n Vrou, 2 seasons of Face of Africa, 2 seasons of Survivor SA and various other reality shows and ongoing shows across the DStv bouquet (kykNET, M-Net, ChannelO, Vuzu). I was one of the first team members to be part of DStv's first mobile television broadcast (DStv Mobile's DVBH channels) as well as the first South African broadband content offering (kuduclub.com) - which later grew into DStv Catch-up and DStv BoxOffice. My responsibilities over the 8 years included:
• Sourcing of online content and video.
• Producing of online/written and video content and uploading it to social media platforms as well as the official CMS.
• Moderating of various forums and user generated platforms and responding in to queries and issues in a professional manner.
• Working out strategies for new and ongoing television shows and projects.
• Training/managing of junior staff (broadband team as well as Big Brother Africa content/video teams).
• Taking on-air television shows and pulling them across all available platforms and making sure each platform is treated differently and tailor made to fit the user's needs.
• Working out shift schedules of team members.
• Putting together statistical reports gathered from Nielson's and Google Analytics and interpreting those statistics.
• Constantly researching new developments and ideas and working out which ideas could be carried over to the online television environment and it's products.
• Head of the creative online production team.
• Coming up with alternative ways to reach the audience and to resolve any content or technical issues.
• Liaising with Channel Heads, Commissioning Editors, Production Companies as well as sponsors and DStv Media Sales.
PDNADesigner
Jan. 2003 - Dec. 2003Johannesburg Area, South Africa
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