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Work Background
BrandBlaster Manager - Media Buying Team
Treehouse Internet GroupBrandBlaster Manager - Media Buying Team
Feb. 2019Seymour, ConnecticutI guess I should first explain what BrandBlaster is... BrandBlaster is the bridge between the online and offline marketing world, giving you the optimal outbound brand awareness marketing strategy to target your audience and not a particular media outlet. It combines the power of broad messaging via Out of Home and Broadcast Television & Radio with more targeted messaging via social media, programmatic Display and Connected TV with the ability to gather audience data and follow those potential customers until we can ultimately convert that browser to a buyer. • Media Buying • Analyze Performance Data using individual platforms & Google Analytics • Communicate effectiveness of campaigns to internal teams. • Build future strategies based on past performance. • Create proposals • Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creatives • Use customer feedback to ensure client satisfaction • Research market to identify new opportunities • Communicate and maintain vendor relationships • Coordinate media buying on a case-by-case basis • Planning, negotiating, buying, tracking and optimizing Brand Awareness Campaigns across multiple media outlets • Serve as a liaison to broadcast, cable and radio partners and networks. • Preparing Media Schedules • Develop Media Strategies and tactics for each Brand • Research new media opportunities to improve dealer performance • Strong attention to detail and time management. • An analytical approach to problem solving. • Coordinating and managing multiple projects simultaneously. • Comfortable interacting with clients over the phone and on a face to face basis. • Digital ad Creation • Social media Ad Creation, Execution & Optimization • Targeting/retargeting Digital Campaigns • Lead generation
Regional Digital Advertising Manager
RJ Media Group - SunMedia Group - Homebase DigitalRegional Digital Advertising Manager
Nov. 2015 - Apr. 2018
Media Manager - Inside Sales
YPMedia Manager - Inside Sales
Mar. 2014 - Jul. 2014
Area Sales Manager Internet
YP HoldingsArea Sales Manager Internet
Jun. 2005 - Mar. 2014new haven, ctProviding Advertising Solutions to Small to Medium Size businesses across Connecticut. Providing conitinual training to 28 reps in regards to new online products and services being rolled out by YP. Responsible for meeting and exceeding online sales objectives.

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