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Work Background
Human QualityDirector Business Strategy & Innovation
Jul. 2023Mexico City, Mexico- Develop and communicate organizational vision and mission, aligning business objectives with strategic plans.
- Drive growth through precise data insights, comprehensive market analysis, and a keen eye on emerging trends.
- Support the executive team to create and monitor OKR´s & KPI´s
- Promote teamwork across departments, forging strong relationships within our organization, and extending our network to include valuable external partners.
- Identify and evaluate new business opportunities, lead innovation initiatives, process automations and drive the development of compelling business cases.
- Effectively communicate strategic objectives to diverse stakeholders, providing regular updates to executive teams and boards.
JobandtalentAccount Director
Sep. 2022 - Jul. 2023Mexico* Responsible for the development, growth and P&L for the business verticals (Logistics & Warehouse).
* Responsible for every commercial aspect for active and potential clients, and accountable for the end to end customer relationship.
* Generate expansion plans, operational processes and strategic alliances for different clients within the business verticals.
* Lead and develop internal cross functional teams.
JobandtalentSenior Manager - Service & operations
Nov. 2020 - Sep. 2022Mexico City Metropolitan Area
FREENOWOperations Manager
May. 2019 - Nov. 2020Mexico City Area, MexicoKey responsibilities:
• Develop and execute acquisition strategies to assure planned growth. • Optimize the growth funnel and improve the user experience, thus enhancing driver engagement.
• Define the proper engagement incentives and build strategic alliances to increase driver retention.
• Comply with federal and local laws and regulations.
• Design the operational processes for every initiative conducted through the area.
• Develop and grow the operational team following the expansion needs.
• Coordinate with product team the product enhancements needed that can increase U/X.
FREENOWOffline Acquisition Supervisor
Nov. 2018 - May. 2019
Philip Morris InternationalSenior Business Developer National Manager B2C/B2B
Feb. 2016 - Feb. 2018Mexico City Area, MexicoKey responsibilities
* Based on consumer insights, develop the direct consumer communication strategy in collaboration with the different brand team for off/on trade channels.
* Deployment of every marketing initiative nationwide focusing on optimizing resources, thus increasing consumer reach. * Analyze the market trends and opportunities to allocate resources accordingly.
* Develop and monitor a team of over 20 people (4 direct 16 indirect).
* Budget management, build communication infrastructure within the on premise channel (+$3,000K USD).
* Collaborate with trade marketing, in order to develop f-2-f interaction strategies within the on trade channel.
* Develop along with the digital team the communication strategy to link Off line activities with On line communication.
Philip Morris MéxicoSenior Business Developer Regional Manager: South Mexico - B2C/B2B
Dec. 2014 - Feb. 2016Puebla de Zaragoza Area, MexicoKey responsibilities
* Coordinate and develop Senior Business Developers (7) in the states of Puebla, Tlaxcala, Veracruz, Oaxaca, Chiapas, Yucatan and Quintana Roo.
* Develop the communication strategy based on the region trends and needs.
* Work in collaboration with the sales regional team to build an integral strategy to support portfolio within the south region.
* Coordinate reports and BTL agencies so implementation occurs as planned.
* Provide consumer insights from front line to modify/adapt/develop brand communication mechanics.
* Regional budget administrator (+$1 million USD per year) marketing initiatives implementation – Increasing commercial coverage in 25% and budget savings of 15%.
* Development and implementation of strategies for regional field sales force focused in consumer interaction.
Philip Morris InternationalMarketing Planning Specialist B2C/B2B
Mar. 2013 - Dec. 2014Mexico City Area, MexicoKey responsibilities: * Based on brand communication plan, develop in collaboration with BTL agancies the direct consumer communication mechanics for different channels (Festivals, Concerts, Fairs).
* Budget management (+$1,500K USD) focusing on optimizing resources in order to increase consumer reach.
* Transform the consumer insights provided by field team into actions (adapt/modify/develop).
* Administration and development of KPI´s follow up platform (own system) in order to keep track of every activity conducted, in order to provide actionable data for future deployments.
Philip Morris InternationalMarketing Field Executive: North B2C/B2B
Oct. 2011 - Mar. 2013Chihuahua Area, Mexico* Build commercial relationships with key partners of On and Off-Trade channels in the state of Chihuahua. Negotiating contracts and acquiring new business for a proper Brand positioning.
* Front line follow up to every marketing activity conducted in the state (+30 campaigns a year) managing local BTL agencies.
* Provide training based on needs to the activation team in order to communicate brand accordingly.
Teleperformance MexicoOperations Manager
Nov. 2008 - Oct. 2011Chihuahua Area, MexicoKey responsibilities: * Analyze the inquires trends and develop action plans to assure KPI´s
* Provide on site feedback to develop the operation team (+20 reps)
* Manage the different KPI´s set by client (call back rate, Avg. handle time, Transfer rate)
Teleperformance MéxicoMision Control Analyst
Jul. 2007 - Nov. 2008Chihuahua Area, MexicoReal time monitoring of service levels for every campaign.
Monitor workforce efficiency to develop staffing models accordingly.
Daily reporting of KPI´s.
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