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Work Background
Villa Menaluna - Luxury Villa RentalOwner
Jan. 2022Piedmont, ItalyVilla Menaluna is an idyllic country house tucked into a quiet hillside in the UNESCO region of Piemonte. Away from traffic and completely secluded, Villa Menaluna offers the perfect escape from a busy lifestyle. With four large double bedrooms and three bathrooms, Villa Menaluna comfortably accommodates up to 8 guests. Each room is styled with great care and attention to detail, including antique furniture, vintage linen curtains, sleep-inducing pocket-spring mattresses and Egyptian cotton bedding.
Apricus Locanda Boutique HotelBusiness Consultant: boutique hotel | Commercial Strategy | Business Mentor | Digital Transformation
Jan. 2022 - Nov. 2023Apricale, Liguria, ItalyAsked to assist in the relaunch of a small boutique hotel in the medieval village of Apricale, Italy. Advising owners and investors on the full commercial strategy including renovation, revenue management, sales and marketing, as well as digital transformation of the business and operational practices.
Relais AlmarantoBusiness Consultant: Luxury hotel | Commercial Strategy | Business Mentor | Digital Transformation
Jun. 2019Piedmont, ItalyLaunched in Summer 2021, Relais Almaranto offers 23 luxury boutique rooms in the heart of the UNESCO wine region in Piemonte, Italy. Additional businesses on site include the award-winning fine-dining restaurant (Adagio), casual restaurant (Anima) and a professional cooking school. I initially conducted a business strategy report on the regional hotel market, financial and market analysis of the planned hotel development including room configuration, pricing and product, as well as general guidance on revenue, sales and marketing strategies and operational delivery of the brand. The project continues with development of the full sales and marketing strategy, set-up of revenue management practices, digital and social media planning, hotel operational guidance, development of the guest experience processes, as well as owner and team mentoring. Key responsibilities and deliverables: Business Mentoring | Website Building | Market Analysis | Guest Journey | Revenue Strategy | Marketing Strategy | PMS Configuration | System Partner Contracting, Management & Configuration | Team Mentoring
The PilgrmAdvisory Role for Brand Concept | Digital & Online Strategies | Marketing | Revenue | Guest Journey
Oct. 2016 - Dec. 2021London, England, United KingdomFrom inception of the brand in 2016 through to its launch and beyond, I’ve worked with the owners of The Pilgrm from the beginning. Using my broad management and leadership experience across Operations, Revenue Management, Sales, Marketing and Brand Delivery, and working with my network of system partners, I led the team to bring The Pilgrm’s guest journey to life - both online and onsite. Key responsibilities and deliverables: Guest Journey Architecture
Revenue Strategy
Sales & Marketing Strategy
PMS Configuration
System Partner Contracting
Management & Configuration
Copy Writing
Digital Marketing Data Analytics
Team Mentoring
Four Seasons Hotels and ResortsConsultant : Brand Launch of Four Seasons Residences at Ten Trinity Square
Jun. 2016 - Jun. 2017London, England, United KingdomI originally worked with Four Seasons Hotels & Resorts (FSHR) in 2016 to provide consultancy to the Board on the potential launch of luxury residences at the soon-to-open Four Seasons Hotel at Ten Trinity Square, London. My services included a full market and brand competitor analysis, market rate positioning analysis, residence guest experience building, sales and marketing strategies, booking terms and booking practices and the revenue management strategy. I returned in 2017 to update the consultancy report based on new requirements, and to assist the onsite team in launching the luxury hotel residences to market. Key responsibilities and deliverables: Revenue Strategy | Sales & Marketing Strategy | Competitor Analysis | Industry Analysis | Team Mentoring www.fourseasons.com/tentrinity
The Zetter GroupNon Executive Director - Advisory Board
Mar. 2016 - Oct. 2018I originally worked with luxury boutique brand The Zetter Group in early 2014 to provide a top-down analysis of the business covering Sales, Marketing, Digital, PR and Revenue Management across three London hotels. The report was used by the Management to review operational set-up at head-office level and to give a new focus and direction to the team, particularly around areas relating to the guest experience, hotel product positioning and execution of sales and marketing practices. I remained with The Zetter Group in the capacity of Non-Exec Director until towards the end of 2018 to work with the Board in an advisory capacity, and also to mentor the senior team covering Revenue, Sales & Marketing to deliver on the strategies put forward. I handed over leadership of the strategy to the senior team upon completion of the project. Key responsibilities and deliverables: Board Advisory | Revenue Strategy | Sales & Marketing Strategy | Team Mentoring
Steve Thorne ConsultingIndependent Consultant
Sep. 2014London, United KingdomSteve Thorne Consulting offers qualified support and practical advice to grow your business and increase ROI, focusing primarily on Marketing, Sales, Revenue and Brand. Benefit from an external view of your business and gain experience-led advice to bring new ideas to your marketing, boost delivery of your sales team or to review and redefine the total guest experience of your business or brand. Current and previous clients include hotels, serviced residence, B&Bs, holiday home operations, architects, restaurants and booking agencies.
Deep Blue Apartments & Flying Butler ApartmentsManaging Director
Sep. 2014 - Sep. 2015London, United Kingdom
Jumeirah Group / Jumeirah Hotels & ResortsDirector of Sales Marketing
Aug. 2012 - Sep. 2014Grosvenor House Apartments by Jumeirah Living
The Ascott GroupRegional Director - Sales & Marketing
Jun. 2010 - Aug. 2012London, United KingdomResponsible for sales and marketing of the company within the UK for both domestic and international markets.
InterContinental Hotels GroupRegional Sales/Marketing Manager EMEA
Jul. 2008 - Jun. 2010Responsible for delivery of regional sales/marketing strategy for development of new extended-stay hotel concept – Staybridge Suites.
City ApartmentsExecutive Director
Aug. 2006 - Jul. 2008A London-based, four star serviced apartment company. Responsible for operational restructure; sales, marketing and operational review, staff recruitment and training and quality control/assessment.
Weichert Relocation ResourcesDirector of Business Development EMEA
Jan. 2005 - Sep. 2006A ‘top four’ global relocation and assignment management company.
The Ascott GroupSales & Marketing Director & International Accounts Director EMEA
Oct. 2001 - Sep. 2004Global serviced apartment provider in the 3-5 star market.
Oakwood WorldwideAccount Manager
Jun. 1999 - Sep. 2001
Chard lettings ltd.Director Property Management & Client Services
Jul. 1996 - Jun. 1999A London-based lettings and property management company. Responsible for developing a hotel service-oriented and client-focused approach to the lettings/management market and promote the company. Responsible for a portfolio of privately owned luxury properties.
Early Hotel CareerWide Hotel Experience in F&B and Front Office
Jan. 1988 - Jun. 19961988-1996: hotel experience in all major departments including Restaurant Manager for Crest Hotels; Housekeeper at The Waldorf Hotel, London; Duty Reception for Egerton House Hotel, London; Reception Manager for Edwardian Radisson Hotels, London; Head of Reception Services for The London Goodenough Trust, London. More details available on request. 1993-1994: Independent travel of Indonesia and Australia. General Manager of new restaurant and bar in Sydney.
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