João Aguirre

Innovation & Marketing Manager @JAEPSA

Partnerships Manager💸 Marketing✔️ IT👍 Sales & BizDev🧨 ConsultingCustomer Success ManagerBusiness AnalystAdvisorCustomer ResearcherAssociate

Solid experience in managing the Marketing area and conducting Projects and Operations at multinational companies in the Food Service/Retail segment. Extensive knowledge of retail operations with a hands-on approach and a technology-oriented mindset to boost sales and results. Experience in managing and developing strategic partners, suppliers, and new businesses by offering solutions, actions, and products and employing technology to support sales. Systems Consulting and Audit with over 80 projects delivered to approximately 60 companies – over 100 specifically and/or generally assessed systems, including their UX/UI. Leading simultaneous projects with different guidelines and teams formed by multidisciplinary professionals, delivering results, quality, and customer satisfaction. Fluent in English and advanced Spanish.

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Work Background

MJV Technology & InnovationEspecialista de Inovação & Estratégia de Negócios

Oct. 2022 - Mar. 2024São Paulo, BrasilEspecialista de Inovação & Estratégia de Negócios para The Coca-Cola Company Global, com projetos nas mais diversas áreas entre (i) Novos negócios, (ii) Gestão estratégica, (iii) Inovação estratégica, etc.

SportsMatchChief Operations Officer

Jun. 2022 - Nov. 2022BrasilBig (& fun) Data orientada a esportes com suas marcas, hubs geradores/provedores de conteúdo, organizações e confederações competitivas, e muito mais! "O lance é comparar!" Operações, novos negócios, parcerias, key account e muito mais para a SportsMatch, uma build (empresa) da startup studio Sportheca.

SMPlayChief Operations Officer

Jun. 2022 - Nov. 2022BrasilGaming, eSports & Community. "Uma experiência Pro-player para todos." Operações, novos negócios, parcerias, key account e muito mais para a SMPlay, uma build (empresa) da startup studio Sportheca.

BFFCMarketing & Innovation Manager

Jun. 2016 - Feb. 2022São PauloCompany that operates/franchisee more than 220 points of sale for brands such as Bob´s, Pizza Hut and KFC. Planning, implementing, developing, and monitoring the company's marketing actions. Focal point for the entire company and entities related to Trade Marketing and Local Store Marketing (LSM), Innovation, and IT projects with payment methods. Working directly with the Operations, Technology, and Controllership departments. • Responsible for Digital Sales Channels, mainly Delivery Sales Channel - with analysis, implementation, and training plus recycling of teams, including Todo Cartões (gift cards), AME (digital wallet), iFood, Rappi, UberEATS, Pedidos Já, Hello Food, etc.; delivery channel representing 15% of the company's net revenue, during pandemic times (lockdown periods), reaching over 50%. • Operationalization, analysis (BES calculation, Break-Even Sales, etc.) and Global Campaign discussions with the Brand Owner (Yum Brands!) and Master Franchisor (at the time) in Brazil and Marketing Agency for CT recovery (Commercial Transactions) in the country and São Paulo markets, with a recovery of 25 percentage points. • Managed the loyalty program “Cartão Clube Pizza Hut” and rebuilt it in its more-digital version, “Cliente Vermelho Pizza Hut,” with representation that reached 2% of the company's net revenue. • Prospecting, developing, and strengthening partnerships aimed at new sales, maintaining a relationship with related suppliers and service providers, and managing key partnerships – agreements amounting to over BRL 100 MM raised and/or in sales. • Operation of seven branches with sales above BRL 15 MM/year.

Banco SafraSenior Systems Auditor - Applications

Jan. 2015 - Oct. 2015São Paulo e Região, BrasilSupporting, developing, and defining the Audit Plan and the Rotation of Emphasis for the Systems Audit department, leading and monitoring systems auditing projects, and integrated audit with a hands-on approach (Business Systems for departments such as Asset, Desk, BackOffice, and Treasury). • Chaired meetings to support critical issues and opportunities to improve the systems (and related departments) with the company's Executive Board.

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