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Network Power<100 people
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💸100%
Marketing
🧨100%
Consulting
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Work Background
SAICLead Insights Analyst
May. 2024 - Nov. 2024• Integrated digital analytics for corporate communications and marketing department to drive data-driven insights for strategic growth.
• Developed quantitative, qualitative, and comparative reports to optimize KPIs for enterprise objectives.
• Managed cross-functional collaboration across digital teams to enhance strategies and processes.
BETAH Associates, Inc.Sr. Digital Strategist
Dec. 2022 - May. 2024• Led integrated digital strategies for federal clients in statistics and public health, improving campaign performance across multiple platforms, including responsible AI use, AI integration in regulated fields, and email and social media marketing. • Developed integrated campaign strategies and executed them successfully, resulting in increased brand visibility and engagement.
• Managed email marketing and communications strategy across multiple platforms, including SalesForce, to drive lead generation and customer retention.
• Analyzed critical email and blog performance metrics to optimize marketing strategies, delivering weekly reports with actionable insights.
BETAH Associates, Inc.Sr. Social Strategist
Feb. 2021 - Dec. 2022• Led launch and content strategies for multiple social media platforms, focusing on engaging relevant audiences with immersive user experiences.
• Analyzed data to draw insights for content development, emphasizing deep quantitative and qualitative analysis.
• Developed paid social media campaigns for brand awareness, engagement, and growth.
Brand PoetsSocial Media Strategist
Jan. 2021 - Apr. 2024• Developed social media strategies for various clients in industries including real estate, education, and fashion.
• Managed strategy, execution, analytics, and performance tracking for paid social media campaigns.
• Collaborated with clients to ensure strategic alignment and achieve campaign goals.
PulsoDirector of Experimentation
Sep. 2020 - Feb. 2021• Led a multi-platform team in developing and validating lean methodology experiments for Pulso.
• Supervised strategy, data analysis, content creation, and community growth to amplify our mission.
• Collaborated with influencers like Jennifer Lopez and Demi Lovato to drive impactful content campaigns.
Advisable.comCase Study Interviewer
Feb. 2020 - Oct. 2020• Conducted in-depth interviews with individuals to gather insights on the SaaS industry. • Transcribed and summarized interview responses to provide valuable feedback and analysis.
• Collaborated with team members at Advisable.com to present findings and recommendations for further development.
PulsoDirector of New Platforms
Feb. 2020 - Sep. 2020• Led a team in charge of multiple social media and digital platforms, focusing on strategy, data analysis, content, and growth.
• Grew Instagram following from 7,000 to 150,000 followers annually through paid and organic strategies.
• Motivated and mobilized the US Latino community with a progressive and innovative approach.
TrafileaSocial Media Manager
May. 2019 - Feb. 2020• Developed and executed innovative social media campaigns aligning with clients' key messaging and audiences.
• Utilized organic and paid strategies to maximize results and grow meaningful communities.
• Reported with high-efficiency analytics, focusing on performance metrics and data-driven storytelling.
Zimmerman AdvertisingExperience Strategy Supervisor
Jul. 2018 - May. 2019Miami/Fort Lauderdale Area• Developed and executed innovative social media campaigns for La-Z-Boy and Lumber Liquidators, aligning with key messaging and audiences.
• Led the strategy and creative development of a successful social media campaign to launch Kristen Bell as a La-Z-Boy spokesperson.
• Managed a team of social media coordinators, specialists, and managers to optimize productivity and accountability.
KhorosCommunity Manager
Mar. 2018 - Feb. 2021• Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN.
• Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment.
• Engaged with communities across various platforms to foster interaction and brand positioning.
NoboxSenior Social Media Manager
Jul. 2017 - Jul. 2018Miami, Florida• Led social media strategy and content execution for Marriott CALA, resulting in increased brand awareness and engagement.
• Developed and executed social media strategies for regional partnerships with global brands like the NFL and NBA.
• Managed multiple brand teams and social media accounts, ensuring alignment with brand initiatives and campaigns.
• Shorty Awards finalist
NoboxSocial Media Manager
Jul. 2016 - Jul. 2017• Managed social media channels for Marriott, CALA region, analyzing metrics to reach KPIs.
• Created and executed cross-channel social media campaigns and content strategies.
• Produced diverse content, from in-house productions to UGC, for comprehensive content calendar.
Romina MassaExecutive Consultant
Jan. 2016• Developed tailored digital strategies for clients to optimize their online presence and increase ROI.
• Conducted in-depth data analysis to identify key insights and opportunities for improvement.
• Implemented a comprehensive rebranding strategy for a client, resulting in a 4x increase in ROAS.
Chaban WellnessContent Manager
Sep. 2015 - Jun. 2016Miami Springs, FL• Developed and implemented content strategy for inbound marketing campaigns. (HubSpot certified)
• Edited and produced web content for blogs and videos.
• Monitored web traffic and sales indicators for optimization.
• Created scripts for brand-centered TV and radio segments.
Univision Communications Inc.Senior Digital Producer
Sep. 2014 - Sep. 2015Doral, FL• Developed original video content for Univision's original shows, focusing on Sábado Gigante and Teletón USA.
• Oversaw content creation, traffic, strategy, and promotion to drive audience engagement and visibility.
• Met and exceeded performance KPIs to ensure content success.
Terra.comEntertainment Editor
Sep. 2013 - Sep. 2014Coral Gables, FL• Developed media content in English and Spanish for various channels, including Telenovelas and Life & Style.
• Produced engaging articles, photo galleries, and video clips to build audience and generate traffic.
• Reported on-site and on camera for original video productions and events like red carpets and press conferences.
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