BETAH Associates, Inc.Sr. Digital Strategist
Dec. 2022 - May. 2024• Led integrated digital strategies for federal clients in statistics and public health, improving campaign performance across multiple platforms, including responsible AI use, AI integration in regulated fields, and email and social media marketing. • Developed integrated campaign strategies and executed them successfully, resulting in increased brand visibility and engagement.
• Managed email marketing and communications strategy across multiple platforms, including SalesForce, to drive lead generation and customer retention.
• Analyzed critical email and blog performance metrics to optimize marketing strategies, delivering weekly reports with actionable insights.