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Work Background
Kiri ContentContent, Branding, Marketing & Narrative Specialist
Jun. 2022United Kingdom, LondonI’m a narrative strategist and ghostwriter specialising in strategic storytelling, tone-of-voice creation, and impactful brand messaging. My expertise includes thought leadership pieces, LinkedIn strategy, books, blogs, SEO content, social media, UX copy, and e-commerce communications. Notable projects include full-scale brand messaging overhauls (NU Creative, Rekarda), content direction and narrative strategy (Health Hero, Shedid & Parrish), and translating high-level technology into engaging copy (Soax, Finning.ca). I've also managed content for teams and individual leaders, ensuring clarity, authenticity, and resonance across all platforms.
BreakroomContent Marketing Manager
Jan. 2022 - Jun. 2022London, England, United Kingdom
TeamWritefullyContent Manager
Jan. 2021 - Jan. 2022
SIGNET JEWELERS LIMITEDEditorial and Content Lead
Jun. 2020 - Dec. 2020London, England Metropolitan Area
Digital HotelierSEO and Content Manager
Jan. 2020 - Jun. 2020London, United Kingdom
Cuts Ice LimitedDigital Content Manager
Sep. 2019 - Jan. 2020Royal Park• Create the companies branding, TOV, strategies and assisting with the implementing of their new websites. Conducting a full audit of their existing content and showing them where they can improve. • Creating and implementing a content strategy/calendar for B2C, B2B and Corporate channels.
• Ownership of all blogs across multiple brands – working with an SEO agency to make sure they’re optimised. • Social media management such as creating a strategy and creating competitions to increase engagement. • Email marketing, creating the copy, the images, and segmenting their customer lists. • Crafting engaging product copy for packaging, point of sale and online.
• Generating reports and analysing opportunities to optimise the consumer journey.
• Monitoring industry news and trends to identify potential topics/opportunities for print, online and social channels.
• Crafting pitches, stories, and press releases for relevant media.
alpharooms / TeletextContent and Communications Manager
Jan. 2018 - Aug. 2019London, United Kingdom• SEO content: I worked with an SEO agency on creating optimised website and blog copy as well as outreach content campaigns. • Team management: I have managed a variety of teams, I currently manage a team of freelance content writers, product data executives, a graphic designer and email marketer. • Email marketing: I managed the email content calendar, providing all content and ideas as well as sign off on final product. • Brand and campaign: Plan all yearly campaigns and roll it out across the site as all channels.
• Social media: I created all content for Facebook, Twitter and Instagram. Creating competitions, and working with tourist boards on social campaigns. • Managing PR: Creating the PR Strategy for the year. Organising and overseeing all press releases, blogger outreach and promotions. • Blog management: Managing the content calendar for the blog. I create new posts, update old ones, and sign off any that are created by freelancers or the SEO team. • Product Maintenance: I managed the product on the site, such as images, facilities and creating/finding new product to add to the site. I liaised with suppliers to ensure that our information is up to date and source ways for the product data team to continually improve the site. • Onsite: From design to finish, working on homepage banners and any sale merchandising across the site.
eviivoContent Manager
Aug. 2015 - Jan. 2018Kings Cross• Managing all the content for the digital marketing team, from website copy to magazine articles.
• Solely responsible for the social media channels including their sister company Toprooms, of which I’ve doubled their Twitter followers and ran some very successful competitions.
• Managing the blog, with two- four posts a week that I have researched.
• Running several email campaigns per week and targeting a specific set of leads from the CRM system.
• Managing our marketing executive’s workload and signing off their projects.
• Working closely with other teams to work on marketing the company and giving a better service to the customers.
• Working with the international teams, building them a website in their language and sending email marketing campaigns for them.
• Managing our PR and SEO company and being the lead contact for any website or copy that is published on our behalf.
• Leading many board meetings.
• Devising our content strategy for the year.
• Helping to organize many events including a big awards night and road shows.
• Developing a brand voice and manifesto.
• Re-writing their entire website and completing two e-books about how to market your hotel or B&B.
GrouponCopywriter
Aug. 2013 - Aug. 2015Monument• Writing 15 articles per day.
• Adapting the tone of the deal to fit the company style.
• Ensuring attention to detail was on point.
• Using the skill to re-write and edit existing copy.
• Writing about a variety of topics such as medical, local, events and holiday getaways.
• Writing SEO descriptions for a number of companies.
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