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Work Background
Karl DigitalCo-Founder and Content Marketing Specialist
May. 2023London, England, United KingdomA travel and tourism focused digital marketing agency unlike any other. Driven by four passionate marketers, our intimate team is ready to tackle your challenges head-on, while ensuring fun is always at the forefront. Our imaginations and creative flair allow us to deliver the performance that has a competitive edge, from uber cool web designs to scroll-stopping copy and social media. We like to think of ourselves as an extension of your team – a friend – always available, constantly supportive, and enthusiastically committed to helping your brand soar to new heights. Services we offer: - Digital Marketing Strategy
- Affiliate Marketing
- SEO
- Web Development
- Content Strategy
- Brand Development
- Creative Design
Kiri ContentFreelance Content Marketing
Jun. 2022
BreakroomContent Marketing Manager
Jan. 2022 - Jun. 2022London, England, United Kingdom
TeamWritefullyContent Manager
Jan. 2021 - Jan. 2022
SIGNET JEWELERS LIMITEDEditorial and Content Lead
Jun. 2020 - Dec. 2020London, England Metropolitan Area
Digital HotelierSEO and Content Manager
Jan. 2020 - Jun. 2020London, United Kingdom
Cuts Ice LimitedDigital Content Manager
Sep. 2019 - Jan. 2020Royal Park• Create the companies branding, TOV, strategies and assisting with the implementing of their new websites. Conducting a full audit of their existing content and showing them where they can improve. • Creating and implementing a content strategy/calendar for B2C, B2B and Corporate channels.
• Ownership of all blogs across multiple brands – working with an SEO agency to make sure they’re optimised. • Social media management such as creating a strategy and creating competitions to increase engagement. • Email marketing, creating the copy, the images, and segmenting their customer lists. • Crafting engaging product copy for packaging, point of sale and online.
• Generating reports and analysing opportunities to optimise the consumer journey.
• Monitoring industry news and trends to identify potential topics/opportunities for print, online and social channels.
• Crafting pitches, stories, and press releases for relevant media.
alpharooms / TeletextContent and Communications Manager
Jan. 2018 - Aug. 2019London, United Kingdom• SEO content: I worked with an SEO agency on creating optimised website and blog copy as well as outreach content campaigns. • Team management: I have managed a variety of teams, I currently manage a team of freelance content writers, product data executives, a graphic designer and email marketer. • Email marketing: I managed the email content calendar, providing all content and ideas as well as sign off on final product. • Brand and campaign: Plan all yearly campaigns and roll it out across the site as all channels.
• Social media: I created all content for Facebook, Twitter and Instagram. Creating competitions, and working with tourist boards on social campaigns. • Managing PR: Creating the PR Strategy for the year. Organising and overseeing all press releases, blogger outreach and promotions. • Blog management: Managing the content calendar for the blog. I create new posts, update old ones, and sign off any that are created by freelancers or the SEO team. • Product Maintenance: I managed the product on the site, such as images, facilities and creating/finding new product to add to the site. I liaised with suppliers to ensure that our information is up to date and source ways for the product data team to continually improve the site. • Onsite: From design to finish, working on homepage banners and any sale merchandising across the site.
eviivoContent Manager
Aug. 2015 - Jan. 2018Kings Cross• Managing all the content for the digital marketing team, from website copy to magazine articles.
• Solely responsible for the social media channels including their sister company Toprooms, of which I’ve doubled their Twitter followers and ran some very successful competitions.
• Managing the blog, with two- four posts a week that I have researched.
• Running several email campaigns per week and targeting a specific set of leads from the CRM system.
• Managing our marketing executive’s workload and signing off their projects.
• Working closely with other teams to work on marketing the company and giving a better service to the customers.
• Working with the international teams, building them a website in their language and sending email marketing campaigns for them.
• Managing our PR and SEO company and being the lead contact for any website or copy that is published on our behalf.
• Leading many board meetings.
• Devising our content strategy for the year.
• Helping to organize many events including a big awards night and road shows.
• Developing a brand voice and manifesto.
• Re-writing their entire website and completing two e-books about how to market your hotel or B&B.
GrouponCopywriter
Aug. 2013 - Aug. 2015Monument• Writing 15 articles per day.
• Adapting the tone of the deal to fit the company style.
• Ensuring attention to detail was on point.
• Using the skill to re-write and edit existing copy.
• Writing about a variety of topics such as medical, local, events and holiday getaways.
• Writing SEO descriptions for a number of companies.
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