Chloe Kharazova - Marketing Manager Eastern Europe, Christian Dior Couture

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Network Power<100 people

Roles

Geos

🇷🇺100%

Russia

Work Background

Christian Dior CoutureMarketing Manager Eastern Europe

Oct. 2019Moscow, RussiaAs the Marketing Manager for Eastern Europe, I define and disseminate the brand vision and roadmap within the local team, emphasising marketing as a key contributor to business success. I maintain a unified and strong brand presence across multiple countries in Eastern Europe for all product lines. My role involves conceptualising and executing campaigns throughout the prospect and customer lifecycle, ensuring consistent communication across all locations. I manage and monitor the budget for all marketing actions, measure ROI, and collect qualitative and quantitative feedback to facilitate informed decision-making. Additionally, I oversee the entire lifecycle of CRM programs, ensuring alignment with key priorities defined by Zone HO, and direct the marketing CDM team in the seamless execution of marketing tools and campaigns. • Bolstered client engagement and marketing performance by implementing EMEA strategy. • Established client-centric mindset at Eastern Europe store level in collaboration with executives. • Empowered sales teams with essential tools and insights to drive successful marketing outcomes. • Implemented improvement initiatives by tracking effectiveness and impact of current marketing initiatives. • Enhanced brand visibility through 360° management of unique events at local scale while adhering to guidelines. • Designed, implemented, and managed robust retail marketing action plan in strict alignment with brand's objectives. • Developed outreach strategies, increased client conversions, and generated qualified leads as per customer/market demands. • Optimised overall business efficiency by implementing and revamping processes to seamlessly link all marketing activities with commercial teams in Russia, Ukraine, Kazakhstan, and Czech Republic.

Christian Dior CouturePR Manager Jewellery & Timepieces Russia&CIS

Aug. 2016 - Oct. 2019Moscow, RussiaAs the PR Manager for Jewellery and Timepieces in Russia & CIS, I played a key role in managing and coordinating media relations for events, including press tours and promotional activities. I maintained positive interactions with the media while efficiently managing inquiries, shooting requests, and interview requests. Additionally, I adapted, developed, and followed up on press releases for all brand-related information, such as press kits, product launches, and event news, ensuring the accurate dissemination of brand information. I created editorial reports and provided weekly clippings reviews to HQ and local retail teams, contributing to the overall success of the brand's public relations efforts. • Stayed informed about market trends, sentiments, and competitor activities to inform PR strategies. • Promoted quality press coverage for brand by cultivating and nurturing strong relationships with press contacts. • Elevated brand awareness by securing coverage through proactive product placement, including news stories and features. • Enhanced brand credibility and reached broader audience by building relationships with bloggers and online/offline influencers. • Ensured alignment of regional strategies with global objectives across jewellery and timepieces categories by executing PR initiatives in Russia and CIS in close collaboration with PR director.

RichemontMarketing & Communications Manager A. Lange & Söhne Russia&CIS (maternity cover)

Dec. 2013 - Mar. 2016Moscow, RussiaAs the Marketing & Communications Manager, I enhanced brand visibility by developing and executing a comprehensive communications action plan in coordination with the media agency. I played a crucial role in maintaining a positive brand image in the media and public sphere by overseeing all brand-related press and PR activities. Additionally, I coordinated the translation of all brand-related information, including the launch of the Russian version of the website, thereby improving accessibility for the local audience and ensuring accurate communication. Effectively managing the A&P budget, I ensured the efficient allocation of resources for impactful marketing and communication activities. Furthermore, I focused on ensuring the appropriate visibility of all points of sale (POS) in alignment with brand guidelines, contributing to the overall success of marketing and communication efforts during the maternity cover period. • Strategically positioned brand in local market, ensuring relevance and resonance with target audience. • Increased brand awareness and visibility by implementing 360-degree approach to marketing activations. • Developed specific marketing strategy for Russia & CIS by analysing current market trends and competitor tactics. • Fostered customer loyalty and promoted repeat business by developing and maintaining CRM activities for internal boutique. • Enhanced brand engagement by orchestrating unique events on local scale, including exhibitions, customer events, press presentations in compliance with international guidelines.

Various CompaniesAdditional Experience

Jan. 2009 - Dec. 2013Moscow, RussiaPR Manager, Giorgio Armani, Diesel, Cacharel, Maison Martin Margiela, Viktor & Rolf, Ralph Lauren, L’Oreal Luxe, Moscow PR Specialist (Maternity Cover), Nestle, Moscow PR Coordinator / PR Specialist, Chanel, Moscow

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