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Work Background
One DeliveryBusiness Development Manager
Oct. 2022 - Feb. 2023Brighton e Hove, Inglaterra, Reino UnidoResponsible for managing a Brighton & Hove One Delivery overall operations.
Some of my desks:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Build strategic relationships and partner with key industry players, agencies and vendors
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
KALMAERMarketing Manager
Aug. 2021 - Oct. 2021Londres, Inglaterra, Reino Unido• Website management;
• Social media management;
• Advertisements management;
• Copywriting and content management;
• Landing page and digital baits (funnel to attract leads)
• Ads through Google Ads, Facebook Business and LinkedIn Ads
• Data analytics.
PrintPond UKMarketing and Process Management
Dec. 2019 - Sep. 2024Brighton e Hove, Inglaterra, Reino Unido• Creating and designing marketing channel highlights, ads, newsletters and presentations
• Support ongoing efforts to expand PrintPond presence on social media and direct to consumer products
• Lead responsibility for ensuring the organisation adopts a consistent tone and style in all written communications • Supporting evaluation processes to measure inputs, outputs, outtakes and outcomes
• Manage plans and strategies for all social media platforms, and monitor the channels’ performance against the KPIs
• Managing team members to create and execute multi-channel campaigns
• Create content for owned digital channels and manage communications with followers/fans
• Working with other colleagues across the Communications team, including the media and Internal Communications teams • Developing positive and effective relationships with internal and external stakeholders
TrianonsMarketing Project Manager
Apr. 2018 - Dec. 2018São Paulo e Região, Brasil
Velox TicketsDirector of Marketing and Product Management
Dec. 2016 - Mar. 2018São Paulo e Região, BrasilDevelopment and digital positioning strategy, within that:
Social media management;
Campaign creations and performance analysis;
Brand management, partnership strategies;
Market research for new releases;
Development of commercial actions calendar;
Coordination of fairs and events.
UpTVHost of the TV Show 'Questions of Opinion'
Jan. 2015 - Aug. 2015Assis, São Paulo - BrasilThe 'Questões de Opinião' TV Show was the pioneering entertainment program since it was aimed at young and female audiences, as an adaptation of the content of the Questões de Opinião Blog (www.questoesdeopiniao.com), dealing with subjects about the world of fashion and beauty.
Intelligence MarketingCEO
Jan. 2011 - Oct. 2024As the CEO of DanielePenariol.com Marketing Agency, I lead a dynamic team dedicated to helping businesses thrive in the digital landscape. With a passion for innovation and a commitment to excellence, we specialize in crafting strategic marketing solutions tailored to our clients' unique needs and goals. With over 13 years of experience in the industry, I bring a wealth of knowledge and expertise to every project. From developing comprehensive marketing strategies to executing targeted campaigns, my goal is to drive measurable results and exceed client expectations.
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