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Work Background
Deutsche BankGlobal Content Editor
Aug. 2021London, England, United Kingdom* Engaged to write, edit, manage, develop and publish global English language content for Deutsche Bank's HR Connect portal, which is transforming the provision of HR information and digital HR services for employees and managers. * Advise stakeholders on how to present content to maximise employee engagement with the benefits and services they manage, and to improve user experience of the portal. *Integrate content with online tools and services that enable employees to undertake a wide range of tasks, from booking annual leave or reviewing payslips to performance managing teams or recruiting new people. * Revamping outdated content and updating pages within the content management system, rewriting and translating technical content into straightforward and more accessible language for users. * Ensure alignment of content with the bank's brand, strategy, policies and style guide.
Northern Trust CorporationContent Writer, 2nd Vice President,C&IS
May. 2020 - Apr. 2021London, England, United Kingdom• Working with Executive Stakeholders and subject matter experts to plan, develop, write, edit, and maintain content for internal training programmes and product launches.
• Creating different types of content for “Product University” training courses aimed at Relationship Managers globally, including webinars, 10-minute bite-size overviews and Product360 in-depth courses.
• Working closely with the eLearning team to adapt, test, upload and publish courses to the internal Learning Management System
• Liaising with Design, Multimedia and Marketing teams across different locations globally, collaborating on a variety of projects, such as talking heads learning videos, interviews, and interactive courses. • Project managing the revamp of the internal learning centre platform, including the web pages, video and audio content.
• Writing and editing core product content and messaging for pitch book presentations, sales material, news articles, campaigns, web content, video content and email content.
• Producing analytics and metrics for the training programmes, collating feedback from end users and mapping out new strategies for content going forward. Key Achievements:
• Successful project management of internal learning centre platform, web pages, video and audio revamp, interviewing SME’s to define new product requirements, translating from US English, in line with releases
• Undertook training analytics and metrics, collating feedback, defining new strategies for future content, and establishing and documenting best practice processes and procedures for future templates
Arch ApprenticesContent Learning and Development Coach
Mar. 2018 - Jun. 2020London, United KingdomI was appointed to manage the coaching and mentoring of 43 apprentices aiming to acquire L3 Junior Content Producer and L3 Digital Marketing qualifications, on 15-to-18-month placement courses.
I coordinated and led workshops, lessons and structured training schemes, managed assessments and examinations, analysed and evaluated on-going aptitude and progress, to focus on target achievement. Key Achievements:
• Effective stakeholder liaison to maximise workplace outcomes, championing subject specific projects to improve skills, utilising copy writing expertise to raise apprentices’ written communication capabilities
• Provided feedback to review course content to ensure the provision of transformative learning experience
* Curating and leading skills workshops, interactive lessons, and training schemes geared to bolster performance and skills retention. * Facilitating various assessments and examinations to gauge aptitude, track progress, and evaluate areas of improvement. Interfacing with a broad range of stakeholders to offer progress reports and measure achievement toward aims and objectives.
* Spearheaded a variety of workplace projects specialising in content creation (videos, print, digital) geared to bolster outcomes. * Successfully coached apprentices from start through to End Point Assessment with a 95% pass rate.
* Leveraged expertise in copy writing to refine and revamp pupil written communication abilities.
* Promoted a transformative learning environment to drive the highest level of proficiency, competency, and excellence.
LABCOnline Content Developer
Nov. 2017 - Jan. 2018London, United KingdomI worked with the Assistant Managing Director, the Project Manager, Learning and Development Manager and a team of creatives on a project to update and publish two handbooks of new guidelines for local authorities and members in the construction industry (architects, builders, inspectors, etc). Also simplifying document templates written in industry jargon, updating all the content in the Learning Management System, proofreading, editing and updating document templates and changing the branding for documents to match new guidelines. Key Achievements:
•Successful renovation of tone to reflect new brand, converting documents to eBook and other formats
The Creative Writing AcademyCurriculum Developer and Content Producer
Sep. 2016 - Oct. 2017◆ At the Creative Writing Club, I orchestrated and designed curriculum for three creative writing classes catering to various ages and demographics. ◆ In addition, I composed training materials, including handouts, workbooks, presentations, tasks, and exercises to enhance learning. ◆ I authored marketing content and promotional material to bolster visibility and increase enrolment. ◆ Furthermore, I handled a variety of enquiries, registration, and payment processes. ◆ I revised and amended literature for workshops to ensure consistency for each class and group. ◆ Interfaced with a broad array of third-party vendors to ensure availablity in tools and highest level of serviceability in each module.
◆ As a result, I successfully created and launched creative writing courses and workshops for children, teenagers, and adults. ◆ I engineered innovative branding content across web and social media to catalyse online presence.
Accomplish PressSenior Content Manager and Publisher
Dec. 2011 - Nov. 2016London, United Kingdom◆ At Accomplish Press, I oversaw a team of competent professionals: editors, graphics designers, formatters, printers, etc and together we successfully produce excellent quality books and ebooks for our clients. ◆ I managed the commissioning of new books to be published, as well as editing, formatting, design, production, and distribution of books and eBooks. ◆ I generated web content, press releases, and digital marketing strategies to optimise sales and revenue.
◆ I also prepared blurbs and samples for use at book fairs, conferences, and other industry events to bolster author recognition. ◆ In addition, I coordinated multiple phases of marketing, including social media, distributor fulfillment (Amazon, Barnes and Noble, Waterstones, and Lulu), book launches and writer events. ◆ I pioneered the introduction of MailChimp to enhance digital engagement through weekly newsletters and messages. To complement this, I conceptualised all graphics and content utilised to revamp online presence and customer reach. ◆ Finally, I honed my expertise in WordPress to augment brand awareness through SEO marketing.
FreelanceAward winning Author of Novel - Nothing Comes Close
Dec. 2011 - Dec. 2012London, United Kingdom◆ Successfully wrote, published and launched award-winning novel, Nothing Comes Close.
Self-Employed WriterFreelance Creative Writer and Copywriter - Short Stories, Flash Fiction, Web Content and Articles
Jul. 2008 - Nov. 2011London, United Kingdom◆ I wrote copy for three blogs as well produced content for short stories, flash fiction and online articles for several websites and magazines. ◆ Created a weekly online fiction series as well as authored a novel, two collections of flash fiction, and two non-fiction compositions to help aspiring authors who are struggling to write and publish their own books. ◆ I created web content for company websites, blogs, social media platforms and wrote content for a newsletter with over 2000 subscribers.
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