Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
The Pedowitz GroupVice President of Digital Strategy
Aug. 2022Atlanta Metropolitan AreaReporting to the CSO, I led a team of 8 consultants delivering strategic consulting for 11 enterprise clients, acquiring and growing accounts. I oversaw major deliverables, developed executive presentation materials, launched a program to upscale deliverables, and created 3 virtual course products. I hired 2 senior strategists including the CMO and VP of New Business, collaborating on new solutions, productization, and acquisition transition while increasing team billable rates by 10-30%. As a consultant, I also facilitated AI adoption by launching an AI tool initiative and participated in an AI council of 10 to develop new policies and transform AI offerings. Finally, after the company conducted its first acquisition, acted as a cultural liaison to blend strategy and creative teams from both organizations.
The Pedowitz GroupVP of Growth Marketing, Former Director of Marketing
Dec. 2019 - Aug. 2022Atlanta Metropolitan AreaAs VP of Marketing, I oversaw human capital management and reported to the CRO to grow overall business by 201% and secure a 7-figure client through a new website refresh. I owned all customer acquisition channels, provided executive reporting, and led ABM to generate pipeline and increase lead value. I launched a new $50K product line, built a 15+ person marketing team, and devised digital strategies that doubled and tripled conversions. In one record-setting quarter, I achieved $700K in bookings and a 3x marketing ROI within a year.
The Pedowitz GroupSenior Program Manager
Apr. 2018 - Dec. 2019Atlanta Metropolitan AreaAs Senior Program Manager, I provided the high-level and go-to-market strategy to achieve record marketing-sourced revenue with 110% growth by increasing website traffic, lead quality, and automated qualified leads (AQLs) by 470% year-over-year. I developed and executed quarterly multi-channel programs that generated $2 million in marketing-sourced bookings, the highest in company history.
The Pedowitz GroupSenior Strategist
Oct. 2013 - Apr. 2018Atlanta Metropolitan AreaAs Senior Strategist working with up to 10 clients at a time, I delivered marketing-sourced and influenced revenue from startups to global multi-billion dollar companies by developing and implementing recommended GTM and demand generation strategies. I managed project teams ensuring implementation, measurement, and optimization of $100M in client campaigns. Through training 300+ global teams and executives, I drove promotions, marketing tech adoption, and launching multi-channel campaigns with 83% reduced throughput. I led strategic email transformation for a Fortune 500 client and optimized 60+ campaign emails per segment to boost engagement. I also pioneered the first ABM program for another Fortune 500 organization targeting Fortune 100 companies, resulting in expansion into key accounts.
The Pedowitz GroupMarketing Automation Consultant
May. 2008 - Oct. 2013I implemented over 50 instances of the Marketo automation platform and provided 4+ years of monthly online training for Marketo customers through Marketo Education. I trained new users on Marketo's Lead Management and Revenue Cycle Analytics platforms. I developed campaigns and processes for Fortune 500 clients, analyzed their marketing systems and revenue performance, and served as a power user for their marketing automation. I provided best practices and strategies in campaign development and revenue marketing.
ERS GlobalMarketing Intern
May. 2007 - Jul. 2007Delivered strategic marketing communications and lead generation plan Managed quarterly company newsletter sent out to over 900 clients for Conducted competitive analysis for C-level growth plan
KnowlagentMarketing Intern
Dec. 2004 - Jan. 2007Conducted web analytic/ prospective research of potential clients Classified over 60 companies to Knowlagent specific criteria
Developed step-by-step “How-To Guide” for research techniques that is still used by Knowlagent
Conducted market positioning and lead generation research project
Analyzed and compared messaging of 20 companies via websites and PR to Knowlagent’s unique market position
Presented research with recommendations on positioning and lead generation via the web
Intch is a Professional Networking App for the Future of WorkSee more people like Majda on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
692815 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
172644 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative