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Work Background
Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSFDigital Manager
Jun. 2020 - Feb. 2025Rio de Janeiro, BrasilAs a Digital Manager at Médecins Sans Frontières (MSF), I led the Digital Unit in Brazil, overseeing digital strategy, project management, and team leadership. Key Responsibilities & Achievements:
- Digital Strategy & Transformation – Led the creation and development of MSF-Brazil’s Digital Unit, aligning digital initiatives with global fundraising and communication objectives.
- Project & Team Management – Built and managed a multidisciplinary digital team, fostering a culture of innovation, collaboration, and continuous learning.
- Fundraising & Engagement – Developed and implemented digital campaigns that increased donor acquisition, retention, and public engagement.
- Process Optimization – Integrated automation tools and CRM solutions to improve digital efficiency and impact.
- Strategic Partnerships – Worked closely with global MSF offices and external tech companies to develop innovative solutions for digital engagement.
- Community Building & Knowledge Sharing – Acted as an international sponsor for MSF’s Digital Fundraising Community of Practice, promoting best practices, case studies, and capacity building initiatives.
Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSFDigital Communication Manager
Mar. 2019 - Jun. 2020Rio de Janeiro e Região, BrasilAs a Digital Communication Manager at Médecins Sans Frontières (MSF), I was responsible for leading the organization’s digital communication strategy, managing cross-functional projects, and optimizing digital platforms to enhance engagement and fundraising efforts. My role focused on leveraging data-driven insights, content strategy, and digital innovation to strengthen MSF’s presence and impact. Key Responsibilities & Achievements:
- Digital Communication Strategy – Developed and implemented a comprehensive digital communication plan to increase MSF’s visibility, audience engagement, and client retention.
- Multichannel Campaigns & Content Strategy – Managed content production and execution across social media, websites, email marketing, and paid media to maximize reach and effectiveness.
- Website & SEO Management – Oversaw the development, maintenance, and optimization of MSF’s digital platforms, ensuring a seamless user experience.
- Crisis Communication & Reputation Management – Developed response strategies for digital crises, ensuring MSF’s brand integrity and public trust.
- Data-Driven Decision Making – Monitored digital analytics and KPIs to assess performance, refine strategies, and drive continuous improvement.
OiDigital Customer Care Manager
Apr. 2018 - Mar. 2019Rio de Janeiro e Região, BrasilAs a Digital Customer Care Manager at Oi Telecom, I was responsible for leading the digital transformation of customer service, implementing new technologies, optimizing processes, and enhancing user experience. My role focused on digitalizing support channels, automating interactions, and integrating innovative solutions to improve operational efficiency and customer satisfaction. Key Responsibilities & Achievements:
- Digital Customer Service Transformation – Led the implementation of Oi’s first chat support channel and virtual assistant, expanding digital service options.
- Digital Channels Management – Oversaw the integration of multiple customer service channels (chat, chatbot, social media, and virtual assistant), ensuring a seamless omnichannel experience.
- Automation & Operational Efficiency – Developed and implemented automated processes to reduce response time, increase first-contact resolution, and optimize the customer journey.
- Data Analysis & Continuous Improvement – Monitored KPIs and performance metrics to refine digital service strategies and enhance quality.
- Customer Experience & UX Optimization – Improved the digital customer journey by ensuring intuitive, efficient, and user-friendly interactions.
- Product Management – Collaborated with technology providers to develop and deploy innovative digital service solutions.
- Training & Team Leadership – Trained teams on new technologies and agile methodologies, fostering a culture of innovation and excellence in customer service. Oi is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America.
Cria GlobalDigital Marketing Consultant
Dec. 2012 - Mar. 2013São ConradoThe main purpose of the project was to educate a new, lower income, part of the brazilian population on how to use internet tools to promote their business or services. Previously, this sector of the population mostly used their smartphones for social media and surfing online. As a consultant I helped the team to establish the main keypoints of the project and defining metrics. The products and communications guidelines were changed as needed to adjust to the audience. Cria Global invited me to overlook part of a pilot project with the telephone company TIM.
COB - Comitê Olímpico BrasileiroHead of Digital Communication
Aug. 2010 - Dec. 2017Rio de Janeiro Area, BrazilAs Head of Digital Communication at the Brazilian Olympic Committee, I was responsible for leading the organization’s digital strategy, overseeing content production, brand positioning, and audience engagement across multiple platforms. I played a key role in developing innovative digital initiatives to amplify Team Brazil’s presence, particularly during major sporting events such as the Rio 2016 Olympic Games. Key Responsibilities & Achievements:
- Digital Strategy & Brand Positioning – Developed and executed a comprehensive digital strategy to enhance Team Brazil’s brand presence across social media, websites, and other digital channels.
- Content & Multichannel Engagement – Led the production and management of digital content, ensuring high-quality storytelling and engagement with athletes and fans.
- Strategic Partnerships – Established collaborations with major tech companies such as Meta, Twitter, and Google, securing exclusive features and maximizing content reach.
- Rio 2016 Olympics Digital Strategy – Designed and executed a high-impact digital communication plan for the Olympic Games, leveraging social media, real-time updates, and interactive campaigns to engage millions of fans.
- Audience Growth & Fan Engagement – Implemented data-driven strategies to increase audience interaction, resulting in record-breaking engagement rates across Team Brazil’s digital platforms.
- Website & SEO Management – Supervised website development and content optimization, improving visibility and user experience.
- Project & Team Leadership – Managed a team of digital specialists, overseeing campaign execution, performance analysis, and continuous innovation in digital communication.
- Crisis Management & Media Relations – Developed and executed digital crisis management plans, ensuring brand integrity and rapid response to emerging situations.
Simples AgenciaProject Manager
Jun. 2009 - Aug. 2010Rio de Janeiro, BrasilAs a Project Manager at Simples Agência, I was responsible for overseeing the planning, development, and launch of the first e-book store in Latin America – Gato Sabido. This pioneering project required extensive research, technological innovation, and strategic negotiations with local publishers to define the best formats, platforms, and distribution methods. Working in a fast-paced environment, I managed cross-functional teams and coordinated all aspects of the project lifecycle, from concept to execution, ensuring the platform was launched successfully ahead of competitors. Key Responsibilities & Achievements:
- E-commerce Development & Digital Strategy – Led the end-to-end development of an innovative e-book store, integrating technology and user experience best practices.
- Technology & Vendor Management – Researched and selected the most efficient distribution server, software, and digital file formats to optimize platform performance.
- Cross-functional Team Leadership – Recruited and managed a multidisciplinary team, defining roles and responsibilities to align with project goals and deadlines.
- Budget & Timeline Control – Ensured efficient allocation of resources, maintaining strict oversight on budget and timeline to meet launch objectives.
- Process Optimization & Documentation – Created structured workflows and documentation to support long-term operational efficiency.
- Industry Collaboration & Negotiation – Engaged with local publishers to establish partnerships and define technical specifications for digital content distribution.
- Training & Knowledge Transfer – Provided hands-on training to client teams, enabling them to convert print content into digital formats using XML.
Rio 2016 - Comitê Organizador dos Jogos Olímpicos e ParalímpicosDigital Marketing Coordinator
Oct. 2008 - May. 2009Rio de Janeiro, BrasilTeam leader of the Rio 2016 on-line bid campaign. At the time the company decided to invest on Digital Marketing, Chicago and Tokyo had a massive support from local citizens and Rio de Janeiro city was struggling to get “Cariocas” to endorse the campaign. The best way to spread the message and show the world that Rio was behind the bid was through social media. Job attributions:
- Manage website and optimized the content to best meet targeted audience. It was important to explain the bid as simple as possible and show how it would change the city. Under this period the website achieved a 300% growth in daily unique visitors;
- Create Social media strategy and new channels. The best way to spread was to created new channels and get big endorsements from established communities and famous people.
- Partner up with media channels to publish Rio 2016 widgets (countdown and news) and support the bid banners. There were no media budget and we had to be creative;
Isquare DesignCo Owner and Project Manager
Mar. 2001 - Oct. 2008Rio de Janeiro, RJiSquare Design started as a full digital agency but ended up specialized in development and UX. Other advertising agencies and on-line partners would look for assistance to deliver hard and time consuming projects. Job attributions:
- Outline project requirements and timeframe;
- Assemble and recruit team members;
- Determine project roles of team members based on project requirements, timeframes and budget;
- Control budget for each project;
- Maintain proper documentation;
Prefeitura da Cidade do Rio de Janeiro / Secretaria de UrbanismoWeb Analyst
Jan. 2001 - Jan. 2003Rio de Janeiro, RJWebmaster at Rio de Janeiro City Hall for the Urbanism Department (SMU), Pereira Passos Institut (IPP) and Architecture and Urbanism Center (CAU). Job attributions:
- Manage and update website;
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