COB - Comitê Olímpico BrasileiroHead of Digital Communication
Aug. 2010 - Dec. 2017Rio de Janeiro Area, BrazilAs Head of Digital Communication at the Brazilian Olympic Committee, I was responsible for leading the organization’s digital strategy, overseeing content production, brand positioning, and audience engagement across multiple platforms. I played a key role in developing innovative digital initiatives to amplify Team Brazil’s presence, particularly during major sporting events such as the Rio 2016 Olympic Games. Key Responsibilities & Achievements:
- Digital Strategy & Brand Positioning – Developed and executed a comprehensive digital strategy to enhance Team Brazil’s brand presence across social media, websites, and other digital channels.
- Content & Multichannel Engagement – Led the production and management of digital content, ensuring high-quality storytelling and engagement with athletes and fans.
- Strategic Partnerships – Established collaborations with major tech companies such as Meta, Twitter, and Google, securing exclusive features and maximizing content reach.
- Rio 2016 Olympics Digital Strategy – Designed and executed a high-impact digital communication plan for the Olympic Games, leveraging social media, real-time updates, and interactive campaigns to engage millions of fans.
- Audience Growth & Fan Engagement – Implemented data-driven strategies to increase audience interaction, resulting in record-breaking engagement rates across Team Brazil’s digital platforms.
- Website & SEO Management – Supervised website development and content optimization, improving visibility and user experience.
- Project & Team Leadership – Managed a team of digital specialists, overseeing campaign execution, performance analysis, and continuous innovation in digital communication.
- Crisis Management & Media Relations – Developed and executed digital crisis management plans, ensuring brand integrity and rapid response to emerging situations.