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Work Background
Failla WinesDirector of Hospitality
Apr. 2023St Helena, California, United States
VITICOLEDirector Of Operations
Aug. 2018 - Jul. 2022California, United StatesManaged all aspects of online retail wine club and import business.
Goliard ConsultingBusiness Owner
Jun. 2018
FAILLA WINESDTC Manager
Jul. 2013 - Jul. 20183530 Silverado Trail N, St. Helena CA 94574Business development role. Increased Failla's DTC Sales by establishing three wine clubs and developing a strong tasting room / hospitality presence. Updated their website in 2014 and introduced their first e-commerce solutions for online sales. Transitioned fulfillment warehouses with 38 unique skus, managed inventory, hired and trained staff, hosted tastings when necessary.
Failla WineryWine Educator
Jul. 2011 - Jul. 2013
Failla WinesWine Educator
Jul. 2011 - Jul. 2013United StatesLateral shift from Wine Director / GM position at Terra Restaurant to work for Ehren Jordan as a wine educator, then as a Direct to Consumer Manager, overseeing all three pillars of winery DTC (Wine Club, Mailing List, Tasting Room).
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