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Work Background
Rising Action PublishingCEO, Publisher
Jul. 2020Toronto, Ontario, Canada•Provide strategic direction and leadership, ensuring alignment with company mission and values.
•Oversee the marketing, publicity finance, and art departments, ensuring they align with company goals and objectives.
•Manage relationships with film and TV agents to explore adaptation opportunities and network within the entertainment industry.
•Lead foreign rights agents to expand the company’s reach in international markets.
•Manage subsidiary rights, maximizing revenue streams from various channels.
•Acquire new literary works, ensuring a diverse and compelling publication portfolio.
•Collaborate with the finance team to oversee financial strategies and budgets, ensuring fiscal health and sustainability.
•Guide the marketing and publicity team in developing and implementing effective marketing strategies.
•Foster company growth and development culture, attracting and nurturing top talent.
•Build and maintain relationships with audiobook acquisition editors, book scouts, and media professionals within the publishing and entertainment industries to stay ahead of market trends.
•Rising Action is distributed by Simon & Schuster
Black Hills Estate WineryEstate Marketing Manager
Mar. 2019 - Jul. 2021Oliver, British Columbia, Canada•Designed and implemented comprehensive marketing and communications strategies, significantly enhancing the winery's digital presence and eCommerce capabilities, leading to a measurable increase in online sales and customer engagement.
•Played a pivotal role in branding initiatives, ensuring all marketing materials and communications aligned with the winery's unique identity and values, contributing to a cohesive and powerful brand image.
•Spearheaded collaborative marketing projects, working closely with local businesses, tourism boards, and wine industry partners to promote the region and winery, resulting in increased visitation and sales.
•Provided strategic marketing guidance to the management team, leveraging market research and analytics to inform decision-making processes and marketing investments, ensuring a high return on investment.
•Oversaw the development and execution of targeted advertising campaigns across various channels, including social media, print, and digital platforms, effectively reaching and engaging key demographics.
•Led the creation and distribution of engaging content, including press releases, eNewsletters, and social media posts, that told the winery's story, showcased its products, and engaged its community.
•Managed a dynamic team, fostering an environment of creativity, collaboration, and continuous improvement. Mentored team members, guiding their professional development and enhancing team performance.
•Negotiated and managed contracts with vendors and third-party service providers, ensuring cost-effective marketing solutions without compromising on quality or impact.
•Analyzed marketing campaign performance and customer engagement metrics, adjusting strategies as necessary to maximize effectiveness and achieve marketing objectives.
The TalkoRegular Contributor
Nov. 2018 - May. 2019
Society of Petroleum EngineersMarketing Specialist
Apr. 2016 - Nov. 2016London, England, United Kingdom•Used communication, marketing, and project management skills to develop and execute effective marketing plans for Europe, North Sea & Sub-Sahara Africa Events —obtaining client approvals, working across teams, managing budgets, and liaising with internal and external designers and printers. •Developed an overall marketing approach for Europe, North Sea & Sub-Sahara Africa events to ensure they are promoted to the appropriate member segments and that each has a unique identity and value proposition. •Established attendee profiles for regional events, working with Research staff to monitor feedback and performance results from events.
•Created marketing deliverables, including but not limited to writing and editing copy and managing development of artwork for brochures, advertisements, broadcast emails, direct mail pieces, website content, PowerPoint presentations, tradeshow signage and displays, multimedia, and other materials.
•Managed the Europe, North Sea & Sub-Sahara Africa events’ email campaign process from beginning to end, including email program strategy, creative, email content, campaign execution, analytics, and reporting. •Assisted with updating event websites’ content and provides content for social media calendar.
•Met periodically with Global Marketing staff to provide input to overall marketing best practices and strategies, and ensures regional practices support and coordinate with the global practices.
•Tracked ROI on various campaign components, evaluates marketing campaign results, and recommends future action.
•Measured and reported results, and recommends future strategies and tactics.
•Was responsible for PR efforts and liaises with global PR when working on campaigns involving SPEI Presidents.
Self-EmployedWriter / Editor
Oct. 2014 - Jul. 2020•Provided original content to various blogs and online platforms.
•Published on platforms such as Teen Vogue, Thought Catalog, The Mighty, YourTango, Yahoo News, and more.
•Ghostwrote for multiple clients on niche topics.
•Edited books across creative nonfiction, poetry, and various fiction genres.
•Served as a writing coach, helping writers transition to full-time freelance careers.
Thought CatalogLifestyle Writer
Oct. 2014 - Nov. 2019•Wrote over 300 articles on various lifestyle topics, including relationships, mental health, and wellness.
•Authored two nonfiction books focusing on relationships and mental health.
•Engaged a diverse readership by delivering thought-provoking and relatable content.
•Developed a distinct voice, resonating with a broad audience and fostering reader engagement.
Society of Petroleum EngineersMarketing & Events Specialist
Mar. 2014 - Apr. 2016Calgary, Canada Area•Used communication, marketing, and project management skills to develop and execute effective marketing plans for Canadian events—obtaining client approvals, working across teams, managing budgets, and liaising with internal and external designers and printers. •Assisted with developing an overall marketing approach for Canadian events to ensure they are promoted to the appropriate member segments and that each has a unique identity and value proposition. •Established attendee profiles for regional events, working with Research staff to monitor feedback and performance results from events.
•Created marketing deliverables, including but not limited to writing and editing copy and managing development of artwork for brochures, advertisements, broadcast emails, direct mail pieces, website content, PowerPoint presentations, tradeshow signage and displays, multimedia, and other materials.
•Managed the Canadian events’ email campaign process from beginning to end, including email program strategy, creative, email content, campaign execution, analytics, and reporting. •Assisted with updating event websites’ content and provides content for social media calendar.
•Met periodically with Global Marketing staff to provide input to overall marketing best practices and strategies, and ensures regional practices support and coordinate with the global practices.
•Tracked ROI on various campaign components, evaluates marketing campaign results, and recommends future action.
•Measured and reports results, and recommends future strategies and tactics.
•Was responsible for Canadian PR efforts and liaises with global PR when working on campaigns involving SPEI Presidents.
•Organized conferences, workshops and all meeting logistics (meeting rooms, audio/visual equipment, catering, signage, etc.) in a timely manner.
•Read and validated technical manuscripts submitted for Canadian conferences
•Managed & developed event budgets
Dunedin Blue JaysMedia Relations/Communications Assistant
Dec. 2011 - May. 2012Dunedin, Florida•Contributed writing and statistical pieces for the 40 man roster in the Toronto Blue Jays and the Dunedin Blue Jays program book •Handled player meet and greets
•Promoted all players to various media outlets to increase publicity in Dunedin and Toronto
•Penned 27 new content articles for the Dunedin Blue Jays website which helped contribute to a 36 percent increase in web traffic
•Worked all 17 Toronto Blue Jays Spring Training home games as game day operations and media relations assistant.
•Worked closely with in game emcee, PA Booth, and rest of staff to ensure a positive fan experience, and flawless execution of pregame, postgame and in-game entertainment
•Wrote the Silver Jays and Junior Jays newsletter
Vancouver Canadians Professional Baseball ClubMedia Relations Assistant
Apr. 2011 - Sep. 2011Vancouver, BC•Successfully pitched media stories about current players and other happenings around Nat Bailey Stadium
•Made connections with local B.C. radio, television and newspapers
•Handled player meet and greets
•Supervised and coordinated pre and post-game interviews •Assisted with the Vancouver Canadians Baseball Foundation with events and donor recognition •Fluent in programs such as CS Photoshop, CS InDesign and Adobe Premiere Pro
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