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Work Background
NRMA Parks and ResortsLifecycle Marketing Manager
Apr. 2022Gold CoastAs a Lifecycle Marketing Manager, I was responsible for setting guest lifecycle communication strategies,
mapping out user journey across owned channels.
My focus was also on effectively translating data analytics into clear insights and actionable recommendations to identify opportunities for segmentation and targeting. Part of my role was working with other marketing teams across the NRMA Group on MarTech strategy and implementation, including new systems and ways of working. I drove and influenced customer led ways of working and using UX-first methodologies to design and deliver differentiated customer experiences.
BIOSOTA ORGANICS PTY LTDDigital Marketing Manager
Jun. 2021 - Mar. 2022Gold Coast— Develop and execute digital strategy, including website management and optimisation, email marketing, paid media channels, social media and SEO.
— Analyse and report on digital performance, including optimisation of digital channels in response to data and trends.
— Manage creative process for the brand's digital content.
GuerrillaAccount Director
Oct. 2018 - Jun. 2021Burleigh Heads, Queensland, Australia— Drive strategic direction across customer experience and digital initiatives through collaboration with internal and external stakeholders.
— Quality and process management of client accounts across the team to ensure the delivery of an outstanding customer experience. — Develop team’s skillset, provide guidance and support.
GuerrillaAccount Manager
Jan. 2017 - Oct. 2018Gold Coast— Manage digital projects including budgets, timelines, allocated resources, both internal and external, risk management and reporting, using both Waterfall and Agile methodologies.
— Build and maintain strong stakeholder relationships at the highest possible level. — Identify and drive digital growth opportunities within client accounts.
BlirtDigital Marketing Consultant
Jan. 2016 - Dec. 2016Gold Coast— Build and execute digital marketing strategy.
— Manage clients’ marketing activities including SEO, paid media, social media, content strategy and plans.
— Project management of one-off projects, such as marketing automation implementation, website development, automation journeys, etc.
GCOMMMarketing & Customer Relations Manager
Jan. 2014 - Jan. 2016Gold Coast, Australia— Manage the creation of marketing materials and implement communication tactics through various media.
— Stakeholder management and engagement. — Manage accounts to improve customers' experience and be the reliable main point of contact.
GCOMMShort-term secondment to Australia
Jul. 2012 - Sep. 2012Gold Coast, Australia— Led the implementation of and managed marketing automation solution.
— Developed a comprehensive yearly marketing plan with the goal of enabling the client to overcome its current challenges.
Brand StateMarketing Automation Consultant
Jun. 2012 - Sep. 2013Belgrade, Serbia— Designed, implemented, maintained and reported on B2B marketing campaigns that were executed through marketing automation software, Pardot. — Managed an online magazine.
— Participated in the development of service offering and marketing strategy that will bring competitive advantage to the employer.
Brand StateSocial Media Manager
Mar. 2012 - Jun. 2012Belgrade, Serbia— Monitored, managed and analysed social media activities with the goals of building brand awareness through various channels and increasing customer engagement.
— Executed on-page and off-page optimisation activities in order to improve rankings of the websites.
— Created online advertisements through Google AdWords. LinkedIn Ads & other platforms with the purpose of increasing the number of targeted visitors to the websites.
Retailer ManagementMarketing Intern
May. 2010 - Aug. 2010Belgrade, Serbia— Assisted in development, maintenance, and execution of marketing plan for establishing an Italian brand in Serbia.
— Performed successfully under pressure whilst executing event planning for promotional activities.
Fair Trade CafeAssistant Manager, Barista
Sep. 2007 - May. 2011St. Cloud, Minnesota— Developed the ability to multitask, serve customers, maintain the serving area, place orders, etc.
— Coordinated new employees in the training process.
— Developed and integrated new ideas into the everyday operations of the coffee shop.
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