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Work Background
The Angel GroupMember
Dec. 2024The Angel Group is a community of industry pros who collaborate to invest in early-stage CPG brands
SKUMentor
Aug. 2024SKU is the nation's leading CPG accelerator program specially designed for early-stage consumer product companies.
Kiva Han CoffeeInterim GM
May. 2020 - Dec. 2021Pittsburgh, PATurnaround assignment: restructured company by completing a 363 Asset Sale and achieving Chapter 11 Plan Confirmation under time-bound pressure and a global pandemic • Created a turnaround strategy and reorganized the company through a Chapter 11 bankruptcy restructuring plan
• Completed a 363 Asset Sale of 10 coffee shop locations by negotiating for the best option under timebound pressure
• Developed financial plans and 3-year pro forma statements that were submitted to and approved in bankruptcy court • Identified a contract coffee roaster, negotiated contract and rent terms, and organized a move of the entire operation to reduce annual overhead costs by 82%
• Reduced SKUs from 4,000 to 400 by eliminating paper and food products, and consolidating coffee products into 2 size options which ultimately increased Gross Profit Margin by 20% • Redesigned wholesale website to optimize user experience and increase online ordering by 25%
Institute for Entrepreneurial ExcellenceTechnical Management Consultant
Feb. 2019As Technical Management Consultant for Pantherlabworks, I partner with the University of Pittsburgh's IEE to provide innovation and commercialization-based consulting to local startups and small businesses
Better Made BrandsOwner, Consultant
Jun. 2017Better Made Brands partners with startup, small business, and corporate innovation clients across a wide variety of CPG sectors such as food and beverage, wellness, fragrance, and beauty. Depending on the project needs, client engagements are customized and can include several services such as: Brand strategy, market research, innovation, product development, fractional management, business planning and development, joint ventures, and CliftonStrengths coaching.
Seventh GenerationBrand Manager, Rooted Beauty
Jun. 2016 - May. 2017Raleigh-Durham, North Carolina AreaAcquired by Unilever & Grove Collaborative • Created R7 Complex, a proprietary blend of seven antioxidant-rich root extracts, to smooth, brighten and protect skin
• Analyzed data sources such as IRI, SPINs, and Mintel to assess key market trends and inform innovation strategies
• Led supplier partners in the co-development of packaging artwork, brand identity, and product formulations
• Conducted quantitative and qualitative research studies using innovation concepts to gauge consumer insights • Delivered brand presentations and product mockups for retailer meetings with Target, Walgreens and ULTA Beauty
Rooted BeautyCo-founder / CEO
Oct. 2012 - Jun. 2016Greater ClevelandAcquired by Seventh Generation • Managed investor relations, reporting and analysis; sold company to industry leader Seventh Generation, Inc
• Led marketing and operations teams to deliver increasing growth while on time and under budget
• Created the brand strategy, including its key pillars, story, tone, and giveback initiative • Managed product development cycles of 12 SKUs from concept to completion, including formula and package • Achieved product distribution partnerships with national retailers such as Whole Foods Market, Target, H-E-B, etc.
MISSIONMarketing Intern, The M Foundation
May. 2011 - Aug. 2011New York, New York
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