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Work Background
CiforaFounding Member | CDO
Mar. 2024Yerevan, Armenia→ Shaping the company's design vision and strategy, aligning it with business goals to create innovative, user-centric products, and a strong brand identity. → Actively contributing to fundraising efforts by supporting investor relations.
Azarian Growth AgencyDesign & Creative Strategy
Dec. 2023 - Jul. 2024→ Inspire, generate, and develop ideas that are strategically-informed and deeply integrated across all digital touch-points of the consumer journey
→ Work with Growth leads and lead the design team to produce new ideas for creative and promotional campaign development; act as the agency expert for delivering high-quality creative output in order to achieve growth targets / goals.
→ Support with the creative strategy and design direction of partner startups and internal products; lead the transformation of rough ideas and general concepts into final creative outputs
→ Ensure a cohesive and compelling brand identity that accurately reflects the company's values, mission, and artistic style across all visual elements, including logos, color schemes, typography, and packaging design.
→ Ensure consistent visual communication across all marketing materials, advertisements, and online presence, maintaining a recognizable and distinct brand image.
Azarian Growth AgencyCreative Director
Apr. 2023 - Dec. 2023→ Own the creative strategy, design and copy direction of partner startups and internal products; transform rough ideas and general concepts into final creative outputs
→ Inspire, generate, and develop ideas that are strategically-informed and deeply integrated across all digital touch-points of the consumer journey
→ Create a cohesive and compelling brand identity that accurately reflects the company's values, mission, and artistic style across all visual elements, including logos, color schemes, typography, and packaging design.
→ Ensure consistent visual communication across all marketing materials, advertisements, and online presence, maintaining a recognizable and distinct brand image.
→ Work closely with Growth Team Leads to produce new ideas for creative and promotional campaign development; act as the agency expert for delivering high-quality creative output, from ideation to execution, in order to achieve growth targets / goals
→ Serve as a creative project lead, trafficking and coordinating multiple resources to ensure deliverables are executed on time + within scope
STEMAR Head of Product Development
Mar. 2023 - Jul. 2023Yerevan, Armenia→ Focus on defining and aligning a company's commercial product strategy with the overall business strategy.
→ Partner with company management in defining its product evolution roadmap and development of materials for fundraising / investor presentations. → Partner with STEMAR’s subject matter experts and channel external expertise to define products that meet the needs of its customers and enhance the products brand image in the market.
→ Conduct research, develop proposals, organize workshops
→ Supervise the design process, brand development, visual communication, etc.
UXEVNCommunity Growth Partner
Apr. 2020 - Mar. 2021Yerevan, ArmeniaUXEVN, founded by Sona Tovmasyan, is the first Armenian based community of people interested in User Experience, Product, Interaction and Visual Design. UXEVN has organized 10 UX/UI meetups, 2 conferences and 2 online talks in Armenia by bringing together brightest international and local professionals.
Embry TechCo-Founder & Chief Design Officer
Jun. 2017 - Nov. 2022Yerevan, Armenia→ Vision and Strategy: Develop a clear and compelling vision for the company and align it with a well-defined design strategy. Identify market opportunities and user needs to shape the product roadmap.
→ Product Design: Oversee the end-to-end product design process, ensuring the seamless integration of design with engineering and business goals. Emphasize intuitive and aesthetically appealing user experiences.
→ Design Leadership: Provide strong design leadership, guiding the design team to create innovative and user-centered products. Foster a collaborative and creative design culture.
→ Branding and Identity: Establish a consistent and impactful brand identity that reflects the company's values and resonates with the target audience.
→ Investor Relations: Engage with investors and stakeholders, presenting a compelling vision and ensuring a strong understanding of the company's potential.
Ardēan / ԱրդեանProduct & Graphic Designer | 1st hire
Sep. 2014 - Dec. 2016Yerevan, ArmeniaBrand Name/Identity Development:
→ Create a cohesive and compelling brand name and identity that accurately reflects the company's values, mission, and artistic style across all visual elements. Unique Product Design:
→ Develop a diverse and innovative artworks includes a wide variety of mix media art products, such as art prints, Armenian miniatures, textures, hand-drawn illustrations, and other creative offerings. Apply that new artworks/designs to products and practice a new way of thinking to develop a more characteristic design for Armenian art and architecture. High-Quality Artwork and Products:
→ Produce high-quality artwork and products that meets the expectations of modern society, leading to positive reviews and customer satisfaction. Collaborations with Tumo students: → Partner with talented Tumo students to create exclusive limited-edition collections, showcasing their work on the company's products, and promoting a sense of innovation education in Armenia. Artistic Events and Exhibitions:
→ Prepare an art exhibition at Cafesjian Center for the Arts called "Breath". International Reach:
→ Expand the company's market reach beyond its local base to attract customers from different regions and countries, thanks to effective unique designs, distribution, and shipping strategies. - Ardēan Design is an innovative design firm based in Armenia, developing products based on original design concepts. The inspiration derived from traditional Armenian artistic works was applied to create works of art by Ardēan Design through the efforts of young designers using new technologies.
zizicoWeb Designer
Mar. 2013 - Mar. 2015LosAngeles, US
NayanseCo-Founder & Graphic Designer
Mar. 2011 - Apr. 2013Armenia, Yerevan
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