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Work Background
Telecel GlobalChief Operations Officer
Mar. 2019
GreenCom-MuniChief Commercial Officer
Jun. 2015 - Mar. 2021Equatorial Guinea
ITISALUNACEO
Dec. 2012 - Apr. 2013Iraq
Comium Group-Cote d'IvoireChief Commercial Officer
Jan. 2012 - Nov. 2012Cote D’Ivoire (Ivory Coast)
MTNChief Commercial Officer
Jan. 2005 - Dec. 2009Liberia•Support the Executive Director to define and develop appropriate commercial strategy •Coordinate with the different divisions their commercial plan in order to ensure that their plans are consistent with the overall commercial strategy of the group
•Monitor Commercial Key performance Indicators ensure they respect overall objectives
•Identify and a plan along with commercial divisions (sales – marketing and Customer care ) commercial opportunities as to growth the penetration and market share of MTN Liberia •Develop the products and services road map •Re-branded the operation to MTN
•Completed the development of targeted offers to dedicated segments on the consumer and the business market covering products & services, price, promotions, terms & conditions, point of sales activities and market communication
•Developed the communication strategy and prepared market communication activities. This covered Rebranding, corporate identity, pre-launch and launch campaigns and corporate PR activities covering media relations and sponsorships
In Charge of the Marketing, Sales and the Customer Service Departments (Strategies, procedures, recruiting etc..). Leading the market with 61% (7 points increase since Jan 08) market share with 3 new aggressive competitors and targeting higher market share. Maintaining High ARPU by offering new Product & Services and attractive promotion to the end users as well as loyalty programs, implementing new sales strategies along with the new continuous coverage, implementing new commission scheme and targets for the distributors in order to increase sales from the retailers’ part. Set and implement opening of new Point of Services (owned by the company) and create a Branded chain of Mobile shops through-out the country.
Training for the Customer care team, Call Center agents, Sales Support and Marketing coordinators
InvestcomCommercial General Manager
Jan. 2004 - Jan. 2005Guinea-BissauMy last projects have been setting up the Marketing corporate function at Investcomm. Responsibilities include: •Coordinate with the different operations their marketing plan in order to ensure consistency with the overall marketing strategy of the group and sharing of best practices
•Consolidate the global Marketing budget, control it in order to optimize Marketing global cost and to ensure if budget elements are conformed to regulations
•Study with the operations Marketing Directors external environment in order to identify and take advantage of marketing opportunities to enable the company preparing its marketing strategy •Support the Executive Director to define and develop appropriate marketing strategy for the group
•Study with the operations new products and services and propose ideas to operations
•Coordinate, with the procurement manager at the Head Office, specific Marketing projects between operations and external suppliers (advertising agencies for example) and ensure they are delivered on time, to budget and to required quality standard
•Monitor Marketing Key performance Indicators in every operation and ensure they respect overall objectives
•Ensure that all operations are applying the branding guidelines on all marketing items
•Coordinate with the HR in the Head Office in recruitment, employee reshuffling, training, performance evaluation, career path etc…
•Develop the market entry strategy for new operations - target offers to dedicated segments on the consumer and the business market covering products & services, price, promotions, terms & conditions, point of sales activities and market communication
•Develop the communication strategy and prepare market communication activities. This cover corporate identity, pre-launch and launch campaigns and corporate PR activities covering media relations and sponsorships
•Coordinate with Business development for bid tendering and launching
Kuwait United CompanyOperation Director
May. 2002 - Jan. 2004SyriaHandled the General Management of Concord, recreated the internal organization by establishing a new workflow and procedures as well as a new strategies with existing customers and potential customers. Created a new VR scheme to all advertising agencies which resulted of an increase in revenues up to 60%. Reorganized the Sales and Financial department and special procedures for debt collection. Reorganized Concord Factory with a totally new system for printing production and maintenance f the panels all over the Syrian territories which resulted in decreasing the expenses by 51% than the previous years.
Orascom Telecom / SyriaSales & Customer Care Director
Dec. 1999 - Mar. 2002SyriaEstablished the Sales department and its sections ( Direct & Indirect sales, Sales support, Sales rep.), built the distribution network on all the Syrian territories (Main distributors and Sub-distributors) in addition of our Points of sales in the main Syrians Cities. Established a commission scheme and target for the main distributors creating an environment of competition. Yearly objective ( 75.000 subscribers )
was achieved 2 months before year-end. Total subscribers 94000.
Established the customer Care department and its sections ( Call Center, Credit Control, Point of Services ) and prepared all related procedures before and during the launch of Syriatel.
A.M.H Ent/Lincoln Electric/NigeriaOperation Manager
Oct. 1997 - Dec. 1999Nigeria•Reorganized the company structure.
•Created a marketing strategy and sales teams for fields’ sales.
•Enhanced the existing accounting system.
Handled and followed up our operation of sales and supplies in our head office in Nigeria in-addition of our branch office in Houston, Texas, ( payments, letters of credits, Accounts receivable etc… ..).
France TelecomCell Roaming Manager
Jan. 1995 - Sep. 1997Lebanon•Participated in organizing the customer service.
•Developed the Cellule Roaming and its subscription conditions.
•Handled and followed up technical and administrative problems facing the clients while Roaming.
•Suggested and applied a specific Roaming Seuil system preventing any kind of fraud or non payments bills on behalf of the customer.
•Attended a fraud seminar In England sponsored by BT ( British Telecom ) April 1996.
•Attended the PAN ARAB TECHNICAL SEMINAR , GSM MoU ASSOCIATION / ARAB INTEREST GROUP ( Beirut OCT 15 1996).
•Helped in organizing our showrooms in Beirut with Hitech Magazine for communication, Sybateck, Forum de Beirut etc… ..
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