Panagiotis Kyriakou

Social Media Executive @HFM

Digital Ads Manager💸 Marketing🧨 ConsultingAffiliate MarketingBrand Marketing ManagerSMM Manager

Paid Social Ads Specialist | Lead Generation & Social Growth on Meta, TikTok & Twitter 🚀 🔑 What I Deliver I specialize in designing and executing high-performing advertising campaigns on Meta, TikTok, and Twitter that prioritize lead generation, ensuring your business attracts the right audience and converts them into loyal customers. Beyond leads, I help brands achieve measurable social media growth, driving engagement and building lasting relationships with their target audiences. 📊 My Expertise at a Glance • Lead Generation: I craft data-driven campaigns designed to generate quality leads, improve conversion rates, and maximize ROI. From precise audience targeting to compelling calls-to-action, I ensure every element works toward driving tangible results. • Performance Advertising Mastery: By leveraging advanced ad management techniques and optimization strategies, I design scalable campaigns that align with your business goals, whether it's driving sales, leads, or engagement. • Cross-Platform Strategy: I integrate paid strategies across Meta, TikTok, and Twitter into cohesive advertising plans that maximize reach and effectiveness. • Social Media Growth: Beyond leads, I help you grow your brand’s presence and engagement by creating campaigns that resonate with your audience and strengthen your online community. 🎓 Certifications & Expertise • Meta Media Buying Professional • TikTok Media Buying Professional • Twitter Performance Marketing Specialist These credentials, along with additional certifications across leading advertising platforms, demonstrate my commitment to staying at the forefront of paid social media marketing. 🌟 Industry-Specific Experience With a background spanning fintech, hospitality, fashion, and retail, I know how to adapt strategies to each industry’s unique challenges and audience needs. Whether you’re a startup or an established business, I’ll craft campaigns tailored to your sector. 📌 Why Work with Me? • Successfully managed 6-figure ad budgets, delivering consistent, high-impa

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Work Background

Social Media Executive

HFMSocial Media Executive

Jul. 2022Larnaca District, Cyprus• Develop and execute the global social media strategy on multiple platforms incl. Facebook, Instagram, TikTok, X, LinkedIn and more • Overseeing and guding the local teams on the strategy execution • Paid performance campaigns for lead generation on website or app • Content creation that drives brand awareness, engagement and community building • Manage social media budgeting to optimize resource allocation and maximize ROI • Analyze and report on social media usage and website traffic to enhance strategies • Competition monitoring and research on social media trends and technology developments

Senior Marketing Executive

TGI FRIDAYS CYPRUSSenior Marketing Executive

Oct. 2017 - Jul. 2022Cyprus• Project Management • Brand management for group's brands assigned • Annual Marketing Strategy development • CRM / Loyalty / Mobile App marketing • Digital Marketing • Menu Engineering • Market Research and Competition monitoring • Negotiating contracts and agreements • Data analysis and reporting • Copywriting • In-Store Marketing Audits • Events' coordination • Customer Support on marketing related queries

Student Advisor (Sales)

UNICAFStudent Advisor (Sales)

Jun. 2017 - Sep. 2017Larnaca, Cyprus

Project Partner

TourismJobs Cyprus Recruitment AgencyProject Partner

Aug. 2016 - Apr. 2017CyprusA family side project attempted at the end of my studies. Helped me put into perspective the subjects taught in university and online courses, such as business strategy, branding, digital marketing, CRM and business development.

Assistant in Digital Marketing (Voluntary)

www.cypuscabtaxi.comAssistant in Digital Marketing (Voluntary)

May. 2016 - Aug. 2016Cyprus• Google Ads • Social media Ads

Digital Marketing Intern

Hellas Media LtdDigital Marketing Intern

Sep. 2015 - Feb. 2016Agia Paraskevi, Athens•Data Entry for companies portals using Wordpress • Reporting via Google Analytic and Facebook Insights •Assisting the Social Media Manager in the daily activity of the company in the social media networks

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