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Work Background
Marketing Director - LatAm
MoEngage Inc.Marketing Director - LatAm
Feb. 2022 - Dec. 2022São Paulo, Brazil- Launched and led marketing initiatives for MoEngage, an **insights-led customer engagement platform**, in Mexico, Brazil, and South America - Achieved goals for **marketing qualified leads, sales qualified leads, sales opportunities, and sales pipeline** - Formulated and executed comprehensive **marketing strategies, campaigns, and ABM initiatives** - Led **content planning, digital campaigns, and offline/event execution** - Increased **brand awareness and credibility** in the region by 35%, measured by web traffic, social media engagement, and media coverage.
Senior Digital Marketing
CaptalysSenior Digital Marketing
Aug. 2020 - Nov. 2020Sao Paulo, BrazilStrategy and Digital Marketing, Content, Growth and Partnerships
Head of Strategy & Media
BRUNCHHead of Strategy & Media
Jun. 2019 - Apr. 2020São Paulo Area, Brazil- Board member and chief strategic officer at Brunch, a digital agency that worked with notable clients such as Magazine Luíza, PepsiCo, B2W, Gol Linhas Aéreas - Guided brands into the **digital realm** and created **integrated strategies** across platforms - Managed a team of 15 **digital strategists, media planners, and analysts** - Oversaw the **budget allocation, media buying, and optimization** of digital campaigns - Improved the **ROI of digital campaigns** by 25% on average
Founder | Podcaster - Backhand na Paralela
Rádiofobia Podcast e MultimídiaFounder | Podcaster - Backhand na Paralela
Apr. 2017 - Dec. 2021São Paulo Area, BrazilHost and Executive Producer of the tennis-focused podcast "Backhand Down The Line" Number 1 Tennis Podcast in Brazil - Apple Podcast (Oct 2019) Top 10 Sports&Recreation podcast - Spotify Brazil (Since March 2019) * In loco coverage of the 2017 French Open in Roland Garros. * Only Brazilian podcast accredited for all four Grand Slams
Brazil Country Manager
AudienceScienceBrazil Country Manager
Feb. 2015 - Feb. 2017São Paulo Area, BrazilDMP & DSP Strategist for the Global Programmatic project at P&G, supervising the implementation and development in Brazil and participating in LatAm. - Managed the **relationship with P&G and other key stakeholders** - Supervised the **implementation and execution** of programmatic campaigns - Monitored and reported on the **performance and insights** of programmatic campaigns - Increased the **programmatic revenue** by 40% in Brazil and 30% in LatAm
Senior Strategist
Acxiom BrasilSenior Strategist
Jun. 2014 - Aug. 2014São Paulo e Região, BrasilThree-month consulting engagement with Acxiom Brazil, a leading enterprise data, analytics, and software as a service company. Clients included Santander Brazil and MasterCard Advisors, producing marketing analysis, digital acquisition strategies and best-in-class benchmark reports. Integrated work with Brazil and USA consulting team.
Digital Platforms Director
NBSDigital Platforms Director
Mar. 2012 - Sep. 2013Rio de Janeiro e Região, Brasil- Led brand strategic integration across platforms for nationwide clients such as Oi Telecom, CCAA, The Coca-Cola Company, Bob's, O Boticario, Club Med - Planned and executed **digital campaigns** for web, mobile, social media, email, and other channels - Coordinated a team of 10 **digital specialists**, including designers, developers, and copywriters - Ensured the **quality and delivery** of digital projects within deadlines and budgets - Won several **awards for digital creativity and innovation** National clients such as Oi Telecom, CCAA, The Coca-Cola Company, Bob's (fast-food), O Boticario, Club Med
Interactive and Media Director
E*NeotixInteractive and Media Director
Sep. 2010 - Oct. 2011Strategic digital planning integrated to traditional media for Grupo Eugenio, one of the leading ad agencies focused in Real State in Brazil
Professor - Postgraduate Digital
FAAPProfessor - Postgraduate Digital
Aug. 2010 - Mar. 2012Proud to be part of the maiden team at FAAP postgraduate program "Digital - Trends and Strategies in Social Media" https://academico.faap.br/faap_pos2010/cursos/detalhes_curso.asp?unidade=21&curso=CECMS&insc=A
Interactive and Media Director
Neotix Interactive AgencyInteractive and Media Director
Aug. 2010 - Oct. 2011The challenge: To integrate, in each project of the agency, elements of Media Buying, strategic planning and social media in order to transform our clients advertising experience.
Social Media Director
Energy |Young & RubicamSocial Media Director
Feb. 2010 - Jul. 2010Strategic Planning, Creative, Social Media. Integrating online and offline strategies, planning digital campaigns with a strong integrated focus.
Social Media manager
Grupo TV1Social Media manager
Nov. 2009 - Feb. 2010São Paulo, BrazilHead of Social Media department, interdisciplinary team integrating content, monitoring, digital PR and planning.
Global Social Media Consultant
IsobarGlobal Social Media Consultant
Jun. 2009 - Sep. 2009Free-lance consultation in Social Media strategies and planning. Clients: adidas, Coke, Sprite.
Professor - Social Media
FGVProfessor - Social Media
Oct. 2008 - Mar. 2009Part of the professors team assembled to the maiden Digital Media course offered by prestigious Fundacao Getulio Vargas, one of the leading educational institutions in Brazil. Professor of Social Media planning and media.
Social Media Professor
Jump EducationSocial Media Professor
May. 2008 - May. 2009Professor in workshops aimed to educate the market and clients about the tools, strategies and metrics of Social Media as part of the digital strategies.
Social Media Manager
AgênciaClick (Isobar - Aegis)Social Media Manager
Jul. 2007 - Jul. 2009Manager of a new task-force, with a multi-tasking team that developes Web 2.0, Social Media and Social Networks creative solutions, on-line advertising campaigns and interactive actions, working with clients such as Citibank, Sadia, Credicard Citi, Coca-Cola, Visa, Whirpool Group (Brastemp and Consul) and Fiat.
Founder | Principal Consultant | Mentor
Petrichor Marketing IntelligenceFounder | Principal Consultant | Mentor
Jan. 2007São Paulo Area, Brazil- Provided **digital marketing consulting services** to various clients across different industries - Developed and implemented **strategic and creative plans** for digital media, content, social media, programmatic, and performance - Conducted **market research, competitor analysis, and best-in-class benchmark reports** - Mentored and coached junior staff and freelancers on **digital marketing best practices** - Generated over $2M in revenue for clients through **digital marketing campaigns** Clients: * Coxia/LoudTT - Digital Strategy and Performance mentorship, * Tugarê (2021) Strategic Planning for HealthCare clients in the Brazilian Market * RevJet (2018/2019 - Local market feasibility and introductory sales effort), * Dow Quimica (2017 - Digital Presence and awards submission oversight), * Acxiom Brasil (2014 - Marketing analysis, digital acquisition strategies, Best-in-class benchmark reports), * TV1 (2009 - Development of the Social Media department, best-practices implementation), * Isobar Global – London, UK (2009 - Free-lance consultation in the Global Social Media team, developing strategies and planning for adidas, Coke, and Disney)
Copywriter - Interactive
Rapp Collins WorldWideCopywriter - Interactive
Jan. 2006 - Dec. 2007Digital copywriting focused on Hot-site, email mkt, social network content Planning and execution of inovative digital actions. Clients: VW, Petrobras, Avon,
Copywriter
Cornerstone HubCopywriter
Oct. 2005 - Sep. 2006Planning and creating POS and BTL campaigns for clients such MasterCard, Santander and Ayrton Senna Foundation.
Editor - Brazilian channel
FIFAEditor - Brazilian channel
Oct. 2005 - Jan. 2006Zurich, SwitzerlandEditor for www.FIFAworldcup.com, development and content localization for the portuguese language channel for the FIFA World Cup 2006 Germany.
Owner
Luna Sports / Luna MusicOwner
Jan. 2005 - Feb. 2007Sports and music talent agency.
Copywriter
MotivareCopywriter
Feb. 2003 - Mar. 2005creation and planning of no-media marketing actions (i.e.:events, workshops, promotions, corporate meetings, etc)
Staff writer
UOLStaff writer
Jan. 2002 - Dec. 2002Staff writer for the 2002 FIFA World Cup Japan Korea; staff writer for olympic sports (mostly tennis and sailing)

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