Ana Lacchia

Marketing

🧑‍💼 C-level ExecutiveBrazilEmail Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorCopywriterMarketing Analytics ManagerCRM managerProfessorCMO🧮 EducationSoft Skills TrainerBrand Marketing ManagerCommunications ManagerCommunity ManagerContent Manager

Journalist, entrepreneur, marketer, passionate about innovation. Specializing in digital transformation and holding a postgraduate degree in Growth. With 20 years of experience in communication, I have worked with major clients such as McDonald's, Burger King, Mary Kay, and various other consumer and B2B brands. In 2011, I transitioned from PR to digital marketing, working with P&G, Visa, Instituto Unibanco, Mastercard, Diageo, Danone, and others. In the same year, I founded my agency focusing on Digital Marketing, serving over 60 clients. Following that, I immersed myself in SAAS marketing, with roles at Adobe, EVO (management system for gyms), and Sou Vagalume (shared solar energy platform of Grupo Comerc). Currently, as the Head of Digital at XCOM, I lead digital content, social listening, and performance services for clients such as Bob's and IBGC. Additionally, I teach at an university and am a proud mother of a beautiful girl and many pets!

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