Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Rave Marketing PartnersCMO
Jan. 2022SingaporeWe help brands scale-up in Asia by creating new customers and raving fans with 3 Cs--Content, Capability and Campaigns. We partner with following types of businesses: ► Some are underwhelmed with their traditional marketing approach and need someone to create a new strategy that sparks new conversations ► Others are struggling to get media visibility and need help with elevating their communications to build reputation of their brand ► And a few are trying to get more clarity on how to build and scale a high performing marketing function across Asia In 2017, I published the bestselling book, ‘A NEW Marketer,’ outlining the 3I model (Insight, Inspire, Incite) to build an effective marketing and communications organization. I enjoy sharing my expertise in forums, conferences, and summits around the world.
AonHead of Marketing Communications, Asia
Jan. 2019 - Dec. 2021SingaporeIn 2019, I was promoted to lead marketing strategy and execute integrated campaigns for all Aon solutions across Asia reporting to global head of field marketing and communications. I nurtured a team of writers and campaign managers with a strong focus on creating and amplifying insights to increase our ability to engage our clients with thought leadership to increase our reputation and start new conversations. During my tenure with Aon, the team have published blogs and opinion pieces consistently and revamped digital assets, including country sites generating qualified inbound leads. I also started content advocacy programs leveraging social media featuring numerous colleagues, amplifying Aon’s branded insights. Under my leadership, we have expanded Aon’s share of voice by featuring the company in CNBC, BBC, Channel News Asia, and The Straits Times. This has led to key leaders being consistently sought out for their insights, increasing Aon’s reputation in the HR and Finance community. Through innovative digital marketing strategies, we have created new conversations with senior HR and Finance buyers.
A NEW MARKETERAuthor, Blogger and Podcaster
Jan. 2017SingaporeI'm the author of Amazon #1 Bestseller A NEW Marketer.
AonExecutive Director, Communications, Asia Pacific
Jan. 2017 - Dec. 2018SingaporeI was promoted to build mindshare and market share for Aon by helping clients reduce risk and improve performance, inspiring them through insights backed by data and analytics. I achieved my goals in this position while continuing my role as Head of Marketing for Human Capital Solutions.
Aon HewittPartner & Head of Marketing - APMEA, Human Capital Solutions
Jan. 2015 - Dec. 2018SingaporeMy initial role with Aon was to market the Human Capital Solutions in the APAC and MEA regions. My success in this role allowed me to be promoted to Executive Director of External Communications in 2017.
Chief Marketing Officer (CMO) CouncilAsia Pacific Advisory Board Member in Chief Marketing Officer (CMO) Council
Jul. 2012SingaporeI was invited by CMO Council to be part of their advisory board. This is a honorary position. Full time position is with Aon Hewitt. CMO Council Asia Pacific is led by a leadership board of regional marketing directors and marketing managers from leading brands. We gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures for the region. I'm honoured to be part of such an august group of marketing leaders.
Towers WatsonRegional Marketing and Communications Director-South East Asia
Nov. 2010 - Jan. 2015SingaporeDuring my tenure with WTW, I led a team of 6 marketing managers across Asia. We drove marketing strategy, demand generation, and brand awareness. These efforts backed by proven branding and PR strategies earned WTW a Top HR Vendor Award in 2012 by Singapore’s Human Resources Magazine. I am also proud of earning the Asia Pacific Achievement Award in 2014. Delivered Results: ➤Increased new opportunities by 300% by shifting marketing efforts to focus more on developing a prospect pipeline in addition to brand building and nurturing existing client relationships. ➤Realized a 500% increase in web leads by revitalizing the website and generating traffic with new content, including opinion pieces, research material, and local news items ➤Expanded the number of published client success stories from nil to 12 through storytelling. This raised WTW’s credibility and increased purchase preference while strengthening existing relationships with featured clients.
OracleRegional Marketing and Communications Director-Asia Pacific & Middle East
Apr. 2008 - Nov. 2010SingaporeWhile at Oracle (formerly Torex), I Increased brand awareness and generated leads for Torex’s complete suite of software applications covering Point of Sale, CRM, and Supply Chain Management. My focus markets were China, Taiwan, South Asia, Australia, and the Middle East. In 2009, I was selected for the Global High Potential Employee Program. Delivered Results:
➤Increased media hits from nil to 500 over 12 months across print, online, and broadcast media
➤Supported double-digit growth with demand generation campaigns
➤Successfully recruited 10 new channel partners to promote and sell solutions across the region
NovellRegional Marketing and Communications Manager-Asia Pacific
Nov. 2002 - Mar. 2008SingaporeAfter being promoted to Marketing Manager for the APAC region in 2002, I planned and executed marketing campaigns for Novell’s Linux and Identity Management solutions for South Asia. I developed a partner ecosystem and recruited 20 new partners for this solution. Drove 20% growth by executing joint marketing campaigns with alliance partners such as IBM, Intel, Dell, and Microsoft.
Intch is a Professional Networking App for the Future of WorkSee more people like Maneesh on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
42
E-Commerce Operations Executive @ Mielmiyu
15
Communication Director @ Benschop Communications Consultancy
15
Senior Regional Marketing Manager, Asia Pacific @ dsm-firmenich
139837 people
15
Communication Director @ Benschop Communications Consultancy
25
Founder & Managing Director @ Autonomy
17
Marketing Manager @ Unilever